Manager Marketing
Resume:
Lois Whitehead
Financial and Non-Profit Communications Expertise
********@***.***
Summary
•Combined association and non-profit communications experience
•Superior media relations talent
•Strategic thinker with ability to create highly effective communications campaigns
•Investor relations skills with analysts and shareholders
•Experience in community relations and relationship building
•Expertise in editing, writing, grant writing, and event planning
Specialties
Financial public relations
Media relations
Grantwriting
Experience
Communications Expert at Consultant - Public Relations/Media Relations/Investor Relations
August 2012 - Present (1 year 2 months)
• Media relations for MS 1040 LLC, a New York City based accounting firm.
• Public relations committee for Healing the Children of New Jersey.
Public Relations Manager at The New York State Society of Certified Public Accountants
September 2000 - July 2012 (11 years 11 months)
RECOMMENDATION FROM
JONATHAN WEIL, BLOOMBERG NEWS:
Lois Whitehead is one of the kindest, most professional public-affairs specialists I've had the pleasure to
interact with. I have known her for more than a decade and always found her to be helpful in answering my
questions, researching topics, and putting me in touch with sources when needed. She has represented the
New York state society and the accounting profession well.
Responsibilities as Public Relations Manager:
• Create and implement annual strategic communications programs.
• Develop and implement all briefings and seminars for CPA members and media.
• In charge of all media relations programs, for example, introducing a new accounting reform law in NY
State and a national tax proposal.
• Won PRSA-NY Big Apple Award for communications work on accounting reform law.
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• Spearheaded CPA industry communications response to accounting fraud scandals.
• Work with committees on reporting corporate governance and other key issues.
• Write press releases, op-eds, speeches and articles.
• Coordinate media training for officers and directors.
• Work with marketing at promoting national and regional conferences and seminars.
RECOMMENDATION:
Lois Whitehead should give lessons on how to be an effective public relations person. She is such a pleasure
to work with and such a pro she makes it win-win for both the reporters and CPA members.
David Kocieniewski, Tax Reporter, The New York Times
2 recommendations available upon request
Public Relations Director at Paine Webber and NY State CPA Society
2000 - 2012 (12 years)
Communications Coordinator at Mortgage Bankers Association
May 1998 - September 2000 (2 years 5 months)
Created quarterly newspaper, brochures, flyers, advertising and conference programs.
Secured trade and consumer media contacts.
Updated and re-designed agency's website.
Community Action Program Executive Directors Association
(CAPEDA
Communications Manager at Mortgage Bankers Association of NJ
June 1995 - August 2000 (5 years 3 months)
Media relations, writer and creator of quarterly newspaper.
Communications Executive at Community Action Agency Assn. of NJ
January 1993 - May 1998 (5 years 5 months)
Secured regular media placements.
Administered Federal and state grants on teenage pregnancy and nutrition for 27 statewide community action
agencies.
Coordinated application process with Princeton University for $2 million / 5 year research grant.
Worked effectively with federal and state legislators on budgets involving welfare, health care and hunger
issues.
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Skills & Expertise
Public Relations
Media Relations
Newsletters
Grant Writing
Press Releases
Editing
Social Media Marketing
Fundraising
Non-profits
Journalism
Copywriting
Strategic Communications
Internal Communications
Social Networking
Tax
Research
Marketing Communications
Community Development
Copy Editing
Proposal Writing
Public Speaking
Social Media
Marketing
Email Marketing
Budgets
Event Planning
Proofreading
Publishing
Newspaper
Advertising
Corporate Communications
Event Management
Blogging
Accounting
Digital Media
Content Management
Marketing Strategy
Publications
Crisis Communications
Creative Writing
Nonprofits
Brand Development
Web Content
WordPress
SEO
Online Advertising
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Content Development
Trade Shows
Market Research
Education
Pace University
Bachelors, Marketing, 1992 - 1996
Activities and Societies: Public Relations Society of America, International Association of Business
Communications, NYC Press Club, Publicity Club of New YOrk
Cornell University
Courses in marketing and management
New York University
Public Relations Management and Journalism
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Lois Whitehead
Financial and Non-Profit Communications Expertise
********@***.***
2 people have recommended Lois
"Lois and has been instrumental in getting the CPA's of New York State more news coverage on a regular
basis. She has worked with various news outlets to have them use CPAs as resources on a timely basis and in
a professional manner. Lois uses her contacts to set up a regular series of interviews in which local CPAs can
use their expertise to educate the public about current topics of taxes or personal finance. She consistently
contacts the CPA presenters and offers them ideas for discussion topics. This is very valuable to us, especially
during our busy season, to have topics and background information already put together. Lois utilizes her
own background in public relations and then works with the local news outlet contacts to find topics that are
of current interest.to the public. She uses her volunteer CPA base to find presenters who can express the topic
in non-technical terms the public can understand. By having the CPAs in contact witht the general public,
their expertise is now seen as going beyond corporate boardrooms. Lois has helped NYS CPAs be much more
visible to the public"
Tom Walpole, Owner, Thomas P Walpole, CPA/PFS, was with another company when working with Lois
at The New York State Society of Certified Public Accountants
"In the years that I've known and worked with Lois, she's shown herself to be a talented and dedicated
professional. Lois has an in-depth knowledge of the accounting profession and puts it to work in creative and
effective ways to generate greater exposure for and awareness of the NYSSCPA and the profession. She is
truly an asset to the organization."
Don Meyer, Director, Communications & Marketing, New Jersey Society of CPA's, was with another
company when working with Lois at New York State Society of Certified Public
Contact Lois on LinkedIn
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