Sales Marketing

RICK MULDOWNEY

** **** ******, *******, ** ****1

203-***-**** (H) 203-***-**** (M)

**********@*******.***

HIGHLIGHTS

Analytical and marketing strategy leader. Able to articulate clear, compelling and concise data driven “stories” to provide

strategic insights and recommendations. A creative problem solver striking a balance of the appropriate level of analysis to

meet business challenges. Developed and retained analytical talent fostering growth in a team environment. Hands-on

analytical capabilities combined with ability to communicate to diverse audiences. Financial Services experience in US

and UK, Retail, CPG and QSR/Franchisee experience.

AREAS OF EXPERTISE

Advanced Analytics CRM Communication Skills Data Mining

Team Leadership/Retention SAS/SPSS B2B and B2C Marketing Business Intelligence

Strategy/Consulting Test & Learn Market Research Project Management

PROFESSIONAL EXPERIENCE

RM & Associates– Principal 2011-Present

• Marketing analytical consulting

• Client engagements include Frito Lay, Cardlytics and Ryan Partnership. Partnered to set strategic sales direction

with key QSR clients with initial tests in marketplace

• Partnered with leading creative agency to analyze and create Digital Shopping study for CPG clients

• Developed proprietary methodology for pattern recognition off survey data and consumer segments

• Facilitated regional analytical training sessions for QSR client’s US sales representatives

SUBWAY (SFAFT–Subway’s Marketing Arm) ~ Director of Worldwide Analytics 2005-2011

• Hired by new CEO and Board of Directors to provide vision for the expanded use of analytics

• Provided the analytical backing and articulation of the industry changing decision to launch Subway’s $5

Footlong generating $4bn in sales. Guided the Board of Directors and C-suite in launching the program vs a

competing offer

• Fully staffed and developed team of 7 analytical professionals supporting marketing & analytical needs.

• Provided strategy and analytical rationale to deliver $2.7bn incremental sales.

• Applied marketing mix to shift $50mm of advertising spend to higher ROI digital tactics (social media, online

advertising, email)

• Created process to measure incremental lift of marketing and operational initiatives. Process applied to over 300

price, product or operational programs

• Provided consulting to Subway partner companies – Frito Lay, Campbell’s Soup, Coke, ADVO and DBMG

• Consistently rated top presenter at Subway Worldwide Conferences and annual Marketing Events

• Analytics/Analytics Team rated in Top 3 influencing factors of SFAFT’s success in annual survey of Franchisees

and Board Members.

ToysRUs ~ Director of GRM (Guest Relationship Marketing), Wayne, NJ 2002-2005

• Analytical leader for newly formed CRM team within $11bn retailer and $200mm advertising spend

• Responsible for $4.2mm database/vendor management for ToysRUs, BabiesRUs and dot.com

• Developed segmentation for “R”us “Best Guests”. Best Guests account for 45% of company sales.

• “Go-to” person for understanding Guest data and behavior including online and in store activity

• Provided analytics to shift media and advertising spending from Mass vehicles to higher ROI tactics

• Delivered $90mm incremental profit on Holiday Mail through improved data mining and offer management.

SAS ~ CRM and Data mining Sales Consultant, Glastonbury CT 2001-2002

• CRM and Data mining expert. Provide vision to prospects covering SAS’s Enterprise Miner

• Worked collaboratively with Sales Executives to close deals with Pfizer, Foxwoods, Fleet Bank and The Hartford

Priceline WebHouse Club ~ Director of Revenue Management, Stamford CT 1999-2000

• Integral in launch of faced paced internet Groceries priced on the web start-up. 18th employee (out of 450)

• Set new customer analytical framework using modeling and GiS to deliver over 15mm new customers

GE Capital Card Services 1992-1999

• Analytics Leader ~ Atlanta, GA (1995-1999) Formed first regional analytics team. Grew staff to 10 analytical

professionals and consultants. Responsible for all CRM marketing efforts and information delivery. 20 clients

representing over $4.4bn in receivables for Commercial and Consumer segments. Clients included Disney,

Exxon/Mobil and Lowes.

• UK Risk Management Leeds, UK (1994) Hand picked by GE’s Global Risk Management leader to be the 3rd

employee abroad to integrate newly acquired card portfolios (Harrods etc). Developed first ever authorization

scorecards. Served as corporate “diplomat” smoothing out international relationships

• Client Marketing Lead ~ Atlanta, GA (1996-1997) Set strategic marketing plan delivering on stretch sales

goals. At client’s request was promoted and responsible for all aspects of Hechinger’s client relationship.

Launched initiatives accounting for 40% of retailer’s card volume including initial Loyalty program for GE

• Risk Management Leader ~ Stamford, CT (1992-1993 ) Hired back by Chief Risk Officer. Served as right

hand person for setting Risk Management analytics, budget spend and staffing

Equifax Consulting Services – Senior Statistician, Atlanta, GA 1991-1992

• Joined newly formed analytics consulting team providing risk management and marketing solutions to financial

services clients such as AMEX, GE Capital, Discover Card and Amoco

• Developed segmented account monitoring models for GE Capital. “GEMM” models replaced industry standard

FICO scores. Models produced improved performance at a lower cost for GE.

GE Capital Card Services ~ Marketing Analyst, Stamford, CT 1988-1990

• Served as liaison between Risk Management and Marketing in setting direction for account acquisition

• Developed address standardization code to improve delivery of direct mail

EDUCATION (Self Funded 100% of Education)

Syracuse University ~ Syracuse NY MA in Mathematics/Statistics (Scholarship) GPA 3.7

Binghamton ~ Binghamton, NY BA in Mathematics/Humanities GPA

3.6

Interests/Activities/Community Service

Church Vestry Member, Sports Coaching, Eldercare Volunteer, Hurricane Sandy Norwalk Brigade, Tennis, Running

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