Marketing Manager

JONATHAN W. STONER

*** ********** **** ******: 203-

***-****

New Canaan, CT 06840 ***********@*****.*** Mobile: 203-

***-****

EXECUTIVE SUMMARY

. Senior marketing and communications executive adept at planning and

driving creative, revenue-generating marketing/business-building

programs both internally and externally for professional and financial

services employers, including PricewaterhouseCoopers, KKR, GE Capital

and American Express.

. Wharton School graduate with a proven ability to identify and articulate

key customer needs, creating integrated strategies to promote company

image, new/existing customer sales, brand/product evolution with

significant competitive advantage.

. Strong and persuasive personal skills. A strategic leader with strong

market analysis and planning, advertising/branding, creative

communications and public relations skills.

PROFESSIONAL EXPERIENCE

FSM ADVISORS New Canaan, CT

Sept/10 - Present

Managing Director

FSM provides marketing and communications advisory services to leading

financial services companies for guidance in: establishing effective

revenue-generating programs to a wide variety of audiences including

employees, clients, prospects and customers; new product and service

introductions; and innovative customer awareness-building strategies.

PRICEWATERHOUSECOOPERS New York, NY

June/09 - Aug/10

Director, US Communications & Public Relations Leader

Led all national firm communications including internal corporate

communications and public relations programs for this $8.9B leading

professional services firm. Managed staff of 45 professionals, 6 agencies

and $12MM budget. Oversaw planning and implementation of all leadership

communications, aligning firm-wide strategies and messaging, coordinating

internal and external initiatives as appropriate. Directed planning and

execution of all public relations activities, including crisis management

and promoting firm subject matter experts, 3 lines of service, 16 sectors

and 19 local market initiatives.

. Developed and gained approval from US leadership team for new

communications architecture, designed to reduce and simplify internal

firm messaging processes and consumption.

. Led development of PwC News, a best-in-class, web 2.0, e-daily newspaper,

projected to reduce firm email volume up to 60%. Reorganized

communications group to run initiative using current resources.

. Conceived of and drove internal communications audit to assess and

improve effectiveness of the firm's communications function, including

the role of social media. Project included an external digital audit

evaluating SEO capabilities, PwC website navigability and an assessment

of social media dialogue within the accounting digital arena -- including

negative activity - as well as considerations for how to promote firm

services digitally.

. As firm spokesperson led PR crisis management process, coordinating with

global counterparts, firm leadership, Office of the General Counsel,

Human Resources, subject matter experts and PR team.

. In collaboration with firm leadership and external agencies, planned PR

leadership platforms, identified subject matter experts and integrated

strategies to position PwC as the innovative and relevant professional

services market leader.

. Directed revenue-driving strategy to transform the PR function from brand-

protector, launching thought-leadership materials, to a dynamic business

driver, targeting select, firm service solutions through proactive news-

based dialogues with subject matter experts, allowing their names and

faces to help personalize the PwC brand.

. PwC consistently led all US professional services firms in thought

leadership/press release output and resulting media positive share of

voice, quarter over quarter 2009 through 2010.

FSM ADVISORS New Canaan, CT

June/04 - May/09

Managing Director

FSM provided marketing advisory services to leading financial services

companies for guidance in establishing: effective revenue-generating

programs to a wide variety of audiences including employees, clients,

prospects and customers; new product and service introductions; and

innovative customer awareness-building strategies.

. Headed all marketing and communication for North Greenwich Financial, a

unique, rewards-based consumer lending startup, including market

assessment, positioning and branding exercises, strategic partnering,

pricing/rewards modeling, and complete project management of platform

build-out.

. For JP Morgan Chase, conceived of and developed positioning and

communications for The Home Card, from concept through initial market

research and test marketing as new entry in the company's credit card

portfolio, with projected potential revenue of $9MM in Year I.

KKR/NEXSTAR FINANCIAL CORPORATION St. Louis, MO/Westport, CT July/00 -

May/04

Vice President, Marketing

Led Marketing for this mortgage services provider to C-Level financial

services executives, and their consumer customers. Responsible for all

advertising and brand positioning, direct and Internet marketing, product

enhancements, sales strategies/material development, internal and external

communications, employee-morale and call center communications and

supporting market research efforts.

. Created and ran department. Hired and managed staff, advertising, PR and

web development partners. Wrote annual Marketing Plan and allocated $15MM

budget.

. Helped grow mortgage originations from $300K to $2.8B by developing

industry award-winning advertising, establishing Nexstar as the leading-

edge, mortgage services technology innovator.

. Helped grow revenue from startup to $16MM in four years, adding over 40

new customers including private label financial services clients Chase,

Morgan Stanley, Bank One, AG Edwards, TD Waterhouse; and corporate

benefits clients Ernst & Young, Kraft, DuPont and Honeywell.

CENDANT MEMBERSHIP SERVICES Stamford, CT July/98 -

June/00

Vice President, New Product Development

Established company's first New Product department, working with clients,

field sales, cross-functional teams and vendor partners to identify and

aggressively create and market new product offerings for $745MM division of

this $4.6B B2B and consumer services provider.

. Launched and publicized new consumer and B2B products, generating $7MM

Year 1 revenue. Re-launched core product line, including spearheading

company-wide motivational product updates and aggressive, targeted

advertising/communications campaigns. Generated $8MM incremental Year 1

revenue.

GE CAPITAL RETAILER FINANCIAL SERVICES Stamford, CT Sept/94

- June/98

Director, Marketing and New Product Development

Developed, launched and promoted new products to increase revenue for this

$6B division of GE Capital.

. Launched first direct-to-consumer lending program, creating 28MM direct

mail pieces and generating receivables of $150MM in 1997, and $250MM in

1998. Doubled year-over-year program income for GE and its retailer

customers including Home Depot, Macys, and Exxon to $45MM.

AMERICAN EXPRESS TRAVELERS CHEQUE GROUP New York, NY Jan/90 -

Aug/94

Manager, Senior Manager, Consumer

Marketing

Recruited and promoted to progressively senior leadership roles for the $5B

travelers check division.

ADVERTISING AGENCIES Oct/79 - Dec/86

Account management/media responsibilities at Geers Gross Advertising, LCF,

and Compton for key

clients including Lea & Perrins, L'Oreal, Abbott Labs, Heublein, P&G, and

J&J.

EDUCATION

MBA -- Finance & Strategic Management, Wharton School, University of

Pennsylvania Dec/89

BA -- English Literature, Hobart College

June/79

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