Sales Marketing

DAVID B. LENTZ

** ********** ******

Greenwich, CT 06830

203-***-**** Mobile

Email: ********@***.***

EXPERIENCE

WORDSWORTH Greenwich, CT/Haverford, PA http://issuu.com/wordsworthgreenwich

CMO (1998 2001; 2002 2008; 2010 2013): Built marketing communications agency serving firms in New York, Houston, Philadelphia,

Boston, Baltimore, Wilmington, Stamford (CT), Parsippany (NJ), and Birmingham (UK). Created award winning copy and art directed

creative.

Business Plan: Wrote, capitalized, and implemented business plan for a start up marketing company focused on technology and

financial services. Acquired and managed clients like: AIG Global SAP Solution Center, ING, XL Capital, AIG/SunAmerica, American

General Life, VALIC, Chubb LifeAmerica, F+G Life, KPMG, AIG Life Companies, AIG Corporate, Bolt Solutions, and Synchro Ltd.

Client Snapshots: AIG Global SAP Solution Center Parsippany, NJ http://www.aig.com

Global SAP Communications Lead (Independent Contractor): One year contract to design and build a global communications plan

for AIG’s enterprise SAP users and finance stakeholders, including an Intranet launch and build out, and new SharePoint site with sub

sites in support of AIG Corporate Finance, AIG Asset Management Group, AIG Life & Retirement, and AIG Property Casualty. Head of

Editorial Board for the Global SAP Solution Center and partner with AIG Corporate on enterprise communications about SAP finance

technology. Responsible globally for AIG’s SAP digital communications, content QA, analytics, surveys, global alerts, branding,

technical releases, executive communications, downtime communications, and services guide for AIG business units. Global SAP

Communications received highest (#1 and #2 scores) in two semi annual surveys to 12,254 SAP end users worldwide.

XL Capital, Stamford, CT: Created CFO Portal for Sarbanes Oxley Project onsite for XL Capital ($58 billion in assets) and led

communications to connect XL’s Bermuda home office with CFOs of global segments in 82 countries. Headed creative direction of this

complex web portal, editorial board governance, build out, and user acceptance testing. Implemented Microsoft SharePoint Collaboration

Tool to gain productivity for XL’s global, finance stakeholders.

Bolt Solutions, Inc., New York, NY http://www.seapass.com: Built marketing communications for start up tech firm selling multi carrier,

real time, auto quotes on the SeaPass Cloud to insurers (The Hartford, Safeco, Travelers, Liberty Mutual, Zurich), banks (Wells Fargo) and

national brokers (AON). Wrote implemented marketing plans selectively to lower costs overseas by managing front end creative in USA,

and web development printing overseas. Wrote storyboards, directed Flash, and built e commerce to sell user subscriptions.

WORDSWORTH GREENWICH PRESS Greenwich, CT http://www.wordsworthgreenwichpress.com

Publisher (2010 2013): Established literary, small press publishing seven novels, two stage plays, a poetry collection, and two works of

non fiction partnering in print on demand with Lightning Source (SC) and Amazon.

Corporate Facebook: http://www.facebook.com/pages/WordsworthGreenwich/163************

Goodreads Profile: http://www.goodreads.com/author/show/587775.David_B_Lentz

Amazon Profile: http://www.amazon.com/David B. Lentz/e/B002LGNT68/ref=ntt_athr_dp_pel_1

Twitter: https://twitter.com/wordsworthgreen

YouTube: http://www.youtube.com/user/WordsworthGreenwich

LinkedIn: http://www.linkedin.com/in/wordsworthgreenwichlentz

SYNCHRO LTD Rowayton, CT/ Birmingham, UK http://www.synchroltd.com

GLOBAL MARKETING DIRECTOR, SENIOR VP (2008 2011): Hired as consultant and executive employee to design and build

marketing strategy to launch a software company selling 4D, project management software (3D CAD + Scheduling) to commercial

construction companies with epic scale projects in 65 countries. Synchro Professional software was adopted by 28 of the top 50 and

more than 200 other construction companies worldwide within three years. Wrote and directed editorial content for branding, print

advertising, press releases, three web sites, e blast campaigns for leads, sales collateral, white papers, testimonials, e news, marketing

partnerships (Google, Oracle/Primavera, Autodesk), and product lit. Created streaming videos and YouTube Clips co produced with

Google SketchUp’s Marketing Department in Boulder, Colorado, and promoted through Google SketchUp’s E Newsletter to a million

subscribers. Used Google Analytics to monitor web user activity and connected incoming leads to Sales Force. Published 2011 User

Guide developed via print on demand on Amazon. Wrote, edited, and posted case studies on web site in turning page format of

issuu.com. Presented compelling 4D animations on YouTube. Established a trade show campaign with events at Oracle/Primavera User

Conference (London), Autodesk University and CMAA (San Francisco). Designed and executed trade ad program earning an Excellence

Award from Primavera Magazine. Designed and tracked highly effective, quarterly, e blast campaigns with Campaign Monitor issuing

best leads to sales team for follow up. Established global PR program to cherry pick media in regions where we advertised to gain new

distribution partners, new business, and exhibit at trade shows seminars. Established training webinars, e books, and corporate social

media on Facebook, Wikipedia, Twitter, and LinkedIn. Invented a unique 5D (3D CAD + Scheduling + Cost) universal model now

undergoing software development for complex project management at Intrepid Labs in Cambridge, MA.

AIG/SUNAMERICA New York, NY

VP, MARKETING COMMUNICATIONS (2001 2002): Hired by former client to head marketing communications for broker dealer

of AIG/SunAmerica with $5 billion annually in variable life annuity and mutual fund sales.

Creative Director, Registered Investment Advisory Technology Suite: Directed creative teams of four AIG/SunAmerica subsidiaries

in marketing communications launch for asset management, technology platform for RIAs nationwide. Sold the creative package to three

other AIG/SunAmerica broker dealers to enable all broker dealers to achieve economies of scale in graphic design/printing and lower

unit costs. Launch package included sales lit, marketing communications, direct response, training, and PR. Sales in first 12 months

approached $1 billion.

Editor in Chief: Wrote, edited, and published Sourcebook, a 64 page, full color, quarterly magazine distributed to 3,000 Registered

Investment Advisers nationwide and self funded through paid advertising from 13 Elite Partner Firms.

ING VARIABLE Wilmington, DE

VP, MARKETING (1996 1998): Hired as marketing consultant and later by President as VP, Marketing of ING Variable.

Marketing: Built new marketing department serving 40,000 brokers in company with $1 billion in assets: 1st year sales in new

premiums $1.1 billion; 2nd year $2.3 billion; 3rd year $4.5 billion.

Product Launches: Created marketing for Premium Plus, which sold $876 million in premiums in first year after its launch.

EDUCATION

BATES COLLEGE, Lewiston, ME Bachelor of Arts Degree Major: English http://www.bates.edu

Presented proposal to establish Bates Press as a low cost digital and print on demand, college press for scholarly books.

SECURITIES LICENSES

Earned licenses to sell securities products:

• Series 6: Investment Company Products/Variable Contracts’ License (Inactive)

• Series 63: Uniform Securities Agent State Law (Inactive)

AFFILIATIONS

• Bates College Alumni in Admissions (18 Years), Lewiston, ME

• Healing the Children Northeast, Inc. (Board), New Milford, CT

• St. Baldricks Foundation, Pasadena, CA

• The Center for Fiction, New York, NY

• Royal Society of Literature, London, UK

• Academy of American Poets, New York, NY

• Connecticut Authors and Publishers Association, Avon, CT

Preview digital portfolio at http://www.wordsworthgreenwich.com/portfolio.cfm

and references at http://www.linkedin.com/in/wordsworthgreenwichlentz

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