Sales Marketing

Kelly Bussey

Highland Village, TX

***********@***.*** - 817-***-****

WORK EXPERIENCE

Owner / President

RPM Marketing, LLC - Highland Village, TX - May 2012 to Present

Develop and implement national sales incentive and team building motorsports events

Plan and place media campaigns utilizing TV, radio, print and web

Key account management for vendors and sponsors involved in motorsports

Manage and develop drivers/athletes talent and sponsor involvement opportunities

President and CEO

The Racing Experience Stock Car Racing School, Inc. - Kansas City, KS - January 2004 to April 2012

Develop, implement and fulfill 135+ annual sales incentive, team building and motorsports marketing

campaigns unitizing national NASCAR stock car racing programs and events

Negotiate marketing, sponsor, vendor and facility agreements with numerous Fortune 500 companies,

NASCAR sponsors, clients and track owners.

Oversee ALL day to day operations of a face paced, multi million dollar company with 25+ employees, including

sales, management, asset acquisition, P&L's, inventory control, marketing and media placement.

Executive Director

Dale Jarrett Racing Adventure - Charlotte, NC - February 2002 to January 2004

Managed daily operations, oversee restructuring and national expansion of a financially challenged publically

traded stock car racing school company.

Increased sales 600% in 18 months maintaining a 25%-40% profit margin

Develop, negotiate, implement national sales incentive and team building programs for top corporate clients

Plan, place and purchase quarterly national marketing and media campaigns (TV, radio, print, web)

Executive Director

Skip Barber Stock Car Racing Experience, LLC - Fontana, CA - January 2000 to January 2002

Manage all day to day operations, develop, negotiate, implement and oversee all annual media, marketing,

sales and operational budgets for 14 locations conducting 135+ annual events nationwide.

Secure annual sponsorships and marketing partners for corporate outings, business to business and incentive/

team building programs.

President/Owner

The Racing Experience, Inc. - Fontana, CA - January 1998 to January 2000

Negotiate complete transaction and sale of national racing school company to Skip Barber, Inc.

Manage all aspects and expansion of a startup operation to 3 locations nationwide overseeing quarterly /

annual budgets.

Develop and negotiate partnerships with Penske Motorsports facilities, marketing, sales, PR and operations

departments for 70+ events annually

Sports Marketing Consultant

CBS / Texas Ranger Radio Network - Arlington, TX - January 1996 to October 1998

Negotiate and implement regional sports sponsorships and advertising campaigns utilizing The Texas Rangers

Radio Network including endorsement agreements with players and coaches

Sports Account Executive

ABC/Walt Disney/WBAP - Arlington, TX - September 1991 to January 1996

Negotiate implement and oversee regional sports marketing and news talk campaigns utilizing Texas Rangers,

Dallas Maverick and Dallas Stars radio networks and news/talk programming.

EDUCATION

BA in Marketing / Advertising

University of Texas - Austin, TX

1985 to 1991

ADDITIONAL INFORMATION

Kelly T. Bussey

Biography

From NASCAR to Major League Baseball, Corporate Hot Air Ballooning to National Hockey League, Kelly has

been working in sports marketing and motorsports since 1983.

His career began early as a Crew Chief and Communication Director for the Stroh’s, Old Milwaukee and Schlitz

Beer(s) Hot Air Balloon Teams including 7 World Record flights.

In 1991, Kelly became a Sports Marketing Consultant for ABC/Walt Disney and CBS Sports implementing

marketing and advertising campaigns utilizing, NBA, NHL and MLB Radio Broadcasts working with The Texas

Rangers organization developing the Texas Rangers Radio Network.

In 1993, as a weekend racer Kelly became the Marketing Director, Car Owner, Spotter and Racing Instructor

for Team Texas Stock Car Racing School, Green Light Racing and 1994 Winston West Champion Mike Chase,

over and above his duties with The Texas Rangers Radio Network. After 7 successful years Kelly was offered

an exclusive opportunity by Roger Penske’s group to develop The Racing Experience Stock Car Racing School

based at the newly constructed California Speedway.

In 1998, as President of (dba) The California Racing Experience, Kelly began the task of a growing from

one to three locations offering national incentive, team building, vendor and sponsorship programs utilizing

motorsports events at tracks across the country as The Racing Experience. With his corporate clients and

sponsor relationships expanding, Kelly elected to sell The Racing Experience to the largest racing school in

the world… Skip Barber Racing Schools, Inc. / Sports Capital, LLC.

Kelly remained onboard as Executive Director managing all aspects of the business and continuing to expand

the company to 14 locations and 135+ event days per year.

In 2002, Kelly and his staff took the reigns of the financially challenged and publicly traded (NASCAR

Champion) Dale Jarrett Racing Adventure, growing DJRA into the 2nd largest racing school in the country.

In 2004, Kelly was approached by Ford Motor Company and Snap-On Tools to develop and implement national

sales incentive and team building programs for all dealers and franchisee’s utilizing The Racing Experience

Stock Car programs and motorsports events across the country. After 8 successful years and enduring the

economic slow down, Kelly elected to sell The Racing Experience intellectual property and assets to Rusty

Wallace Racing and return to his home market of Dallas, TX in 2012.

Kelly continues to develop motorsports sales incentive and team building programs, plan and place media

campaigns, maintain strong relationships with key accounts and oversee his son’s athletic career under RPM

Marketing, LLC.

Kelly is a strong communicator, excellent negotiator, relationship builder and overall people person. He has a

passion for business and marketing with a BA in Marketing/Advertising along with a Minor in Business from

The University of Texas.

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