Deborah L. Rivers

** ***** **** ****** *********, NY 14718 757-***-**** ab9w7y@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Dynamic and results driven sales and marketing professional with over sixteen years of experience driving product sales and

implementing successful marketing strategies within the service industry. Leverages development and time management

skills to manage and motivate a team of top performers to incre ase profitability and meet company goals and objectives.

Sales Driver and Closer New Business Development

Lead Generation Operations Management

Revenue Growth and Budget Management Customer Relationship Management

Superior Interpersonal and Presentation Skills Leadership and Development

EMPLOYMENT HISTORY & EXPERIENCE

Absolut Care. April 2013 - Present

Dunkirk, NY

Restorative Personal Trainer

This position is under the direction of the MDS Coordinator and Director of Nursing and is responsible for facilitating exerc ise

programs for residents as designated by their specific care plans.

• Conducts individual exercise and range of motion programs

• Manages daily case load and supporting documentation as required per facility policy

• Improves resident strength, endurance, range of motion and well -being

• Demonstrates knowledge, skills and techniques necessary to care for geriatric residents and th ose with special needs:

therapeutic, neurological, dementia and IV therapy

Town Sports International (TSI) June 2007 - April 2013

New York Sports Clubs, Butler, NJ

Fitness Services Manager

Personal Trainer, Fitness Instructor/ Membership Consultant

This position reports directly to the Regional Fitness Director and is responsible for growing revenue through the sale of

fitness memberships and other fitness related products, managing and developing a team of personal traine rs and

instructors, oversees operations of multiple departments and generates awareness and interest in fitness products through

internal and external marketing.

• Built and developed a high performing team focused on delivering a legendary member experienc e for a brand new

25,000 square feet fitness facility

• Consistently meets and exceeds company goals, TSI Top 10 Performer: Personal Training Revenue, Sales, Year Over

Year Growth and Personal Training Membership Sales

• Selected as regional mentor to train and assist in the development of new Fitness Services Managers and oversee

fitness services departments of multiple locations

• Generated over 200% of revenue goal in 2012 for new Ultimate Fitness Experience product

• Managed promotional events: open houses, d emonstrations, fund raisers and community programs

• Prospected for and generated qualified leads internally and business to business

• Increased membership base by averaging 145% of membership sales goals

• Created exciting and specified one on one and small group training fitness programs, conducted group exercise classes -

various formats

Fitness Consultant October 2003 - May 2007

Independent Consulting, Virginia Beach, VA

Deborah L. Rivers

Equity Residential Properties Management Company November 1996 - September 2003

Various Cities across the United States

Assistant General Manager

Assisted in the successful operation of a luxury apartment complex. Responsibilities included monitoring staff performance,

ensuring resident satisfaction, budget management and new business growth.

• Managed operations including outside vendors, sales and maintenance teams

• Key participant in the lease-up of brand new 203 unit low rise apartment building and existing 157 unit high -rise

• Managed capital projects and budget management

• Managed all accounts receivable and payable: rent collection, payroll, purchase orders and vendor payment

• Consistently scored 98% and above on secret shopper's reports

Leasing and Marketing Director June 1999 - April 2002

• Oversaw staff, created a team environment to motivate, develop and support sales team's professional growth.

• Created, executed and maintained all outreach marketing(web -sites, newspapers, brochures, etc)

• Established and maintained business to business relationships

• Implemented campaign to increase occupancy post 9-11 for displaced residents of downtown Manhattan

• Set rate structures for new and renewing residents

• Responsible for planning and executing community events to promote resident retention

Regional Support Specialist & Assistant Manager November 1996 - May 1999

• Provided support for 14 residential communities: software, sales training, company policy and procedure

• Enforced compliance with company procedure and monitored on -site employees' professional development

• Assisted in the conversion of company-wide operation system from DOS to Windows

• Conducted training for new Assistant Managers and Leasing Consultants

• Provided superior customer service, fielded and resolved resident issues and complaints

• Hosted prospective residents and averaged 60% closing ratio

EDUCATION

Bachelor of Science 1995 Ithaca College, Ithaca, NY

Television & Radio Communications, Exercise Science PR & Advertising Concentration

CERTIFICATIONS & SKILLS

• Microsoft Word, Excel, Pages, Numbers, Power Point, WebEx, RegOnline, Residential Wizard, Club Networks

• Fitness Services Manager Masters of Excellence Awards - Personal Training Revenue, Sales and New Member Services

• Fitness Services Manager of Quarter II, 2009

• American Council on Exercise, Exercise International Fitness Services Manager Facilitator

• Ithaca College President's Host Committee

• TSI-Management and Sales Foundations & Personal Trainer Business Course

• American Heart Association Adult CPR/AED

• Half-Marathon Runner and Martial Arts

• National Academy of Sports Medicine (NASM) Certified Personal Trainer, Kettle Bell Concepts -Level 1 Instructor,

ZUMBA Instructor, TRX Suspension Training-Level 1 Instructor, Ultimate Fitness Experience(UXF) Instructor, Aerobic

and Fitness Association of America-Group Exercise Instructor Certification

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