Emily Jane Cappiello
** ****** ****, *********, *.Y. 11756 ? 516-***-**** ?
*****.*********@*****.***
Director, Digital Content
AMC Networks
New York, N.Y. 10011
April 2013-present
. Manage and create content for wetv.com on a daily basis
. Manage and create content for the brand's social media outlets
on a daily basis, including Facebook, Twitter, and Instagram
. Spearhead Live Twitter events and Live Tweet-to-Air events
. Created the brand's first editorial calendar
. Work with video editors to produce videos for website use
. Work with the marketing department to develop on-air spots
. Manage a team of freelancers, both editorial and video, to
coordinate content
. In charge of organizing and editing blogs, photos, videos, etc.
sent in from WE talent and production companies
. Collaborate with video, social media, art, design and
programming team members to create and develop content for
wetv.com as well as develop promotional guidelines and
strategies
. Work closely with the advertising department and Media Storm
with the development of Facebook advertisements
. Work with executive producers in the securing of web materials
and development of major projects for WE tv talent
. Help develop and manage major wetv.com contests, such as the
Marriage Boot Camp: Share the Drama Sweepstakes; Get Your Life
Sweepstakes and LYLAS Sweepstakes
. Work with technology manager to develop shareable applications,
such as the Braxton Wig App and the Kendra photobooth
. Spearheaded a website redesign and launch, including the
development of a responsive design
. Contribute to the WE Tell All blog by attending events with
talent, getting behind-the-scenes information and more
Managing Editor/Social Media Manager/Digital Content Director
Harris Publications/XXL Magazine
New York, N.Y. 10003
August 2012-April 2013
. Managed a team of in-house writers, freelancers and social media
editors
. Developed and worked with a budget for print and web, including
editorial, art and video
. Managed and created content for the brand's social media outlets
on a daily basis, including Facebook, Twitter, Instagram and
Tumblr
. Wrote mainstream copy, ranging from news to features, for web
and magazine use
. Created the brand's first editorial calendar for web use
. Copyedited all pages for magazine, special issues and
supplements
. Work with and manage production team on layout of print editions
. Aided in the re-design of the brand, including magazine and
website
. Worked closely with the advertising department for the
development of Facebook advertisements
. Interviewed and hired team members
. Worked with marketing department on digital marketing
initiatives and creation of promotional materials
. Planned and executed major events, including the annual XXL
Freshman photo shoot
Editor/Social Media Manager/Video Producer
AOL/Patch.com
New York, N.Y. 10003
December 2010-August 2012
. Wrote four to five stories per day, ranging from features to
hard news
. Copyedited all stories and announcements submitted
. Managed freelance writers, photographers, bloggers and
columnists on a daily basis
. Took and edited video for several video segments per week
. Managed social media sites, such as Facebook and Twitter, on a
daily basis
. Worked with marketing and sales teams to market Patch.com at
community events
Assistant Managing Editor/Web Editor/Social Media Manager
Hearst Business Media/Floor Covering Weekly
Uniondale, N.Y. 11553
October 2007-December 2010
. Wrote and edited content specifically for website use
. Copyedited all pages for magazine, special issues and
supplements
. Provided hardwood and ceramic tile beat copy and news copy for
all print editions
. Developed and managed company social networking policy
. Worked with and manage production team on layout of print
editions
. Worked with circulation and production teams in the creation and
distribution of marketing materials for trade shows, mailers,
website, advertisements, e-newsletters
. Purchased Facebook ads as part of our social media strategy
Additional positions:
Associate Editor/Web Editor, Hearst Business Media (2009-10);
Assistant Editor, Hearst Business Media (2007-09); Editorial
Assistant, ICD Publications (2007); Editorial Intern, ICD Publications
(2006-07)
Awards:
ASBPE Award (2009), TABPI Award (2010), Fair Market Media Folio Award
(2011)
Freelance Work:
Digitalmediabuzz.com (2009), Patch.com (2010) Floor Covering Weekly
(2011-12), Long Island Bride and Groom (2011-13), Floor Covering News
(2012-13), Green Operations (2012-13), Levittown Tribune (2013),
Farmingdale Observer (2013), Hicksville Illustrated (2013), East
Meadow Herald (2013), Cherry Leaf Communications public relations
associate (2013), Mohawk Industries public relations associate (2013)
Skills:
Adobe InCopy/InDesign, PC and MAC OS, MLA and AP writing style,
Microsoft Office Suite, Adobe Acrobat, Adobe Photoshop, iMovie,
iPhoto, Picassa, Quark Xpress, HTML, Google Analytics, Multiple CMS
systems, SEO, Carrington, Social media sites, including Facebook,
Twitter, Instagram, Vine, Cinemagram and Pinterest, Cision
Education:
Master of Arts in English, achieved May 2011; Hofstra University,
Hempstead, New York
Bachelor of Arts in English, achieved May 2007; Stony Brook
University, Stony Brook, New York