Management Marketing

Howard R. Mercer

** ***** *****, **********, ** *1743

631-***-****-Home . 516-***-****-Cell . e-mail:********@****.***

Professional

Strengths and Abilities

> High degree of organizational, planning, analytical and project

management skills with the ability to

multi-task managing and executing several key projects.

> Considerable people/leadership skills honed in a team environment of

total collaboration

to communicate company's mission and achieve goals.

> Proven record of building relationships with key corporate and

subsidiary management to implement

programs and strategies consistent with corporate objectives.

> Astute vendor selection and keen negotiating sense to meld vendor

capabilities with organization's

strategies and goals.

> Considerable ability to develop, plan and execute communications plans

to implement major

corporate change initiatives

> Creative writer and editor of communication materials to implement a

myriad of corporate objectives

including: annual reports, press releases, corporate

presentations, employee benefits materials

and newsletters, advertising and marketing collateral materials.

> On point crisis management skills to contain negative PR situations and

maintain company stature

and reputation.

> Successful record of gaining trust and support of major financial

institutions to implement

corporate and subsidiary name and image change initiatives.

> Innate ability to influence and secure donors for major fund raising

activities

Professional Experience:

2010- Present Private Consulting

Curran & Connors Inc., Hauppauge, New York

(Communications, Marketing, Design Agency)

Assignments:

> Execute the design, messaging concept, writing and production of

collateral materials including;

newsletters, magazines, image/message pieces and annual reports

for agency's clients which include;

major hospital foundation, regional health care system, local

children's health fund, non-profit cultural

and family service organizations and corporations.

Family Service League (FSL), Huntington, New York

(Suffolk County's largest public family service organization)

Special Project Assignments:

> Developed, designed, wrote and implemented new risk management plan for

the League's 500

employees located at multiple locations throughout Suffolk

County.

> Created and implemented the organization's monitoring and maintenance

program for fleet

of public service vehicles.

> Re-negotiated new vendor contracts resulting in substantial cost

reductions for the organization's

county-wide children's school supplies program.

> Served on FSL fundraising committee and was instrumental in securing

participants

and donations for major golf outing.

> Negotiated cost savings contracts for installation of new parking lots

with appropriate safety measures

for the organization's Bay Shore based pre-school program and

corporate office.

> Negotiated contracts for installation of energy reducing systems in

major FSL facility.

1985-2010 Griffon Corporation, Jericho, New York

Director Public Relations, Investor Relations and

Corporate Communications

Griffon Corporation (NYSE:GFF) a diversified $1.4 Billion company with

5000+ employees globally is the

worlds largest manufacturer of garage doors, a leading manufacturer

of specialty plastic films

for professional and consumer health care products and a producer of

electronic communications

systems.

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Howard R. Mercer (continued)

Griffon Corporation

Selected Accomplishments:

> Conceived, produced and coordinated numerous corporate "road shows" for

the financial community

which successfully resulted in the sale of $500 million of various

types of company's securities.

> Produced various corporate video presentations resulting in successful

acquisition of new subsidiary

companies totaling in excess of $600 million in additional gross

revenue.

> Nurtured and grew relationships with major brokerage firms which resulted

in the company being

followed and recommended by several broker/analysts, that in time

together with improved operating

performance helped lead to significant increases in the company's

securities' prices.

> Conceived,wrote and produced original subsidiary newsletters to

disseminate relevant information

to large employee base.

> Developed, wrote and produced original employee handbook detailing health

benefits, ESOP plan,

401K plan and other company benefits. Handbook became a standard for

employee communications.

> Developed best standards and practices manual directing appropriate use

of corporate and subsidiary

logos, advertisements and pertinent collateral materials.

> Managed the design, writing and implementation of original corporate and

subsidiary websites. Set up

subsequent protocols for website maintenance and management.

> Managed the development and implementation of the company's intranet to

communicate corporate and

subsidiary messaging to employees.

> Orchestrated major fundraising events for national and local charities

and institutions. Raised in excess of

$1 million (collectively) annually, for organizations such as; The

American Heart Association, The

The Dystonia and Parkinson's Foundation, Mt. Sinai Hospital, The

Ascent School for Autistic Children

and The Family Service League.

Responsibilities:

> Managed corporate and subsidiary PR/IR staff of six.

> Primary contact with PR agency to set guidelines and direction for

projects and daily activities. Managed

financial and trade press relations for corporate entity and

subsidiaries.

> Primary corporate contact to current and prospective shareholders,

analysts, investment and

money managers.

> Developed and wrote annual and quarterly reports and supervised their

design and production.

> Conceived, planned and supervised the production of financial

presentations, both hard copy and video,

and subsidiary identification programs.

> Developed, wrote, and coordinated approvals and dissemination of news

releases.

> Managed concept, design and production of subsidiary advertising and

collateral material.

> Counseled corporate and divisional chief executives regarding PR/IR

programs and advised on

appropriate contact and commentary.

> Interfaced with corporate legal staff and outside councils to satisfy

reporting agency requirements on

various projects.

Additional Experience:

1980-1985 Schwab, Beatty & Porter, Inc. New York City

Direct Response Division of Mars teller, Inc.

Group Account Executive

Account Responsibility for International Correspondence Schools (ICS) and

the American Management Association (AMA) Combined billing - $6 million.

Developed and executed the marketing/advertising strategy utilizing direct

response to promote ICS home study programs. Media planning, creative

concepts, Coordination of agency services. Responsible for building

membership in AMA and promotion of programs within the publications

division. Copy and mail list testing, offers and fulfillment.

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Howard R. Mercer (continued)

Schwab, Beatty & Porter, Inc.

Selected Accomplishments:

> Raised average sales conversion on ICS programs from 4% to 8%. Reduced

average CPI on "blue collar" programs 25%. Developed and executed new

direct mail approach for new "white collar" market.

> Increased membership in AMA 9%. Sales of the publications division

increased 6%.

1976-1980 American Management Association New York City

Group Promotion Manager

Direct responsibility for promoting the management education programs of

the Marketing, Manufacturing, R&D and Finance Divisions. Total budget-

$5million. Responsible for coordinating monthly mailings in excess of 1.5

million packages.

Developed and coordinated direct marketing campaigns. Supervise creative

functions including; copy, art, production, media selection and planning (

direct mail, print), market segmentation and analysis, copy and list

testing, research and formulation of new programs along with creating and

supervising appropriate promotional effort.

Selected Accomplishments:

> Conceived of 'Operation Enterprise", a program for beginning high school

seniors interested in a business career. Program was consistently over-

booked.

> Consolidated various programs in the Manufacturing and Finance Divisions,

which lowered costs and increased enrollments. The programs of my four

divisions were consistently among the top performers in the AMA

curriculum.

Computer:

Microsoft Office, Power Point, Excel, Word.

Education:

Long Island University (Brookville Campus), B.A. Business

Administration, Major- Marketing

C.C.N.Y. Baruch Graduate School, MBA Marketing Communications,

attended evening program.

Affiliations:

Public Relations Society of America, New York Public Relations

Society, American Marketing Association

Direct Marketing Association, Volunteer; Huntington Hospital of NS-

LIJ Health System

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