Sales Manager

JACK BRADSHAW

Grapevine, TX

****.********@*******.***

817-***-**** - phone

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OBJECTIVE

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Aspiring to join a forward-thinking, ambitious organization in a

professional capacity that is a fit with my skill set. I have both

corporate and entrepreneurial experience in sales, marketing and management

and have excellent interpersonal, communication and negotiation skills. I

have managed professional relationships for years and have the ability to

work effectively with a wide variety of personalities and posses the

experience and ability to understand and adapt to changing customer needs.

I have assumed leadership roles in all my past positions and am looking to

put my talents to work for the right company.

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PROFESSIONAL SUMMARY

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President & CEO - Northeast Tarrant Chamber of Commerce

Senior Vice-President & Director of Sales - YouPlus Media

Principal - BC Agency, LLC

Ad Director - D Magazine

Publisher - Prism Media Group

Publisher & CEO - Media Publications

General Manager, National Director of Affiliate Sales, Ad Director - Cable

Connection Magazine

Advertising Account Manager - Ft Worth Star-Telegram

Advertising Account Representative - Mail America

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EXPERIENCE

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Northeast Tarrant Chamber of Commerce, Haltom City, Texas

Aug 2012-Present

President & CEO

Directly responsible for overall operations of the Northeast Tarrant

Chamber of Commerce.

Includes increasing the overall organizational net revenues, growing the

annual membership and

developing new programs to enhance member value while staying within the

annual budget and

controlling overall costs. Additional responsibilities include working

continuously with the city

governments of North Richland Hills, Richland Hills, Haltom City and

Watauga while reporting

monthly to the Chamber Board of Directors, working with the Birdville and

Keller Independent

School Districts as well as the 600+ Chamber member companies.

> Direct the daily activities of five Chamber employees

> Grew corporate package revenues by 20% in the first year

> Increased event revenue by 24% in the first year

> Decreased overall expenses by eliminating one part-time position,

reviewing all vendor

relationships and creating R&R Partner Program that provided in-kind

services at no cost

> Instituted a Chamber Small Business Advisory Committee

> Initiated the Chamber Quarterly Business Workshop program

> Researched and led the choice of a new website vendor including the

directing of website design and functionality

You Plus Media, LLC, Dallas, Texas

Dec 2009-Aug 2012

Senior VP & Director of Sales

Developed and directed all sales strategy and activity for start-up

internet services company.

Hired and trained sales staff of four. Directly responsible for the growth

of overall revenues from

video production, video distribution and online placement as well as

executive participation in

overall company strategic direction. Also responsible for creating

tactical partnerships with

traditional and new media companies to increase sales opportunities.

> Personally sold over $1,000,000 of company services and facilitated

sales of over 150 new

accounts in the first two years after product launch

> Client base included iconic brands like The Mansion, The Crescent,

Park Place, Dallas Convention and Visitor's Bureau, Red Bull, South

Side, Baylor, NorthPark, American Heart Association, House of Blues,

Highland Park Village, Dallas Regional Chamber of Commerce and many

more.

BC Agency, LLC, Grapevine, Texas

Jan 2009-Dec 2009

Principal

Owner of boutique ad agency and consulting firm specializing in buying

media at rates significantly

lower than published rate cards. Created overall advertising and media

campaigns blending

traditional media and new media to create impactful campaigns. Forged

alliances with experts in

public relations, graphic arts, marketing and new media allow the agency to

offer creative services

and expertise that provide custom solutions for any situation.

> Overall client list included Verizon Plus Stores, Rhonda Allison

Clinical Enterprises, Famous Water, Dine Out Cheap, 360 West magazine,

Philanthropy World magazine, and Ascend Marketing

> Negotiated ad placement in Texas Monthly, Dallas Morning News, CBS

Radio, Cumulus Radio, D Magazine, CHILD Magazine, numerous community

newspapers, regional newspapers nationwide, national trade

publications and others.

D MAGAZINE (D Magazine Partners), Dallas, Texas, www.dmagazine.com

Feb 2007-Dec2008

Ad Director

Directed the advertising activities of leading, local city magazine.

Duties included supervising nine

outside salespeople, creating stand alone publications and special sections

to generate additional

revenue, working with marketing to create relevant events to facilitate

sponsorship opportunities,

collaborating with creative staff to develop major ad schedules, utilizing

research to assist the staff

with the selling process, and working within a team environment to

coordinate the overall

advertising effort.

> Annual revenue of $8M

> 2007 revenues were 4.2% higher than 2006

> 4th Q 2007 revenues were 17% over the same period in 2006

> Hired and trained new D Magazine account reps

> Launched bi-annual magazine, Dine in Dallas, that was immediately

profitable

> Increased revenues in both 2007 & 2008 for annual Private School

Handbook publication

> Directed and managed 2007 D Magazine 13th issue titled, The Greening

of Dallas. Total revenue for the issue was $310,000

> October 2008 issue was highest all-time revenue issue in the history

of D Magazine with revenues of nearly $1.6M

PRISM MEDIA GROUP (Publishers of HEALTHwhere magazine), Carrollton, Texas

Feb 2006-Feb 2007

Publisher

Managed start-up effort of regional health and wellness magazine and

website. Responsibilities

included revenue generation, directing the advertising sales effort,

setting the course for editorial

and leading the online website effort.

> Ad sales in excess of $190,000 after 4 issues

> Developed ad package to include website package

> Created multiple value-added promotional tie-ins for advertisers

> 50% growth in new accounts over three issues

MEDIA PUBLICATIONS, INC. (Country Music Today magazine), Fort Worth, Texas

July 2000-Dec 2005

Publisher & CEO

Supervised all operations of national magazine, Country Music Today, in

conjunction with Viacom

and Country Music Television. Responsibilities included all budgeting and

strategic planning,

national circulation, national advertising (including full-time, commission

ad sales reps and

managing ad rep firms), investor relations, managing staff and vendor

relationships, initiating

strategic relationships and directing all marketing implementation.

> Revenue increased more than 160% in consecutive years over 2004 & 2005

> Circulation revenue increased over 400% from 2003 to 2005

> Advertising revenue increased over 100% from 2003 to 2005

> Gross profit rose 1,000% from 2004 to 2005

CABLE CONNECTION MAGAZINE (Disney / Capital Cities, ABC Company), Fort

Worth, Texas (Purchased by Knight-Ridder, 1997)

Oct 1991-July 2000

General Manager (Dec 1996-July 2000)

Responsible for overall operation of cable television magazine including

affiliate sales, ad sales,

marketing implementation, increasing circulation and profitability. Duties

included supervising and

evaluating the performance of affiliate marketing managers, customer

service training managers,

advertising manager and support staff. Yearly goals focused on maximizing

profit in our mature

markets, expanding circulation with newer affiliates and securing new

business.

> Profits increased 300% over five year period

> Total custom magazine editions increased from eight to fifty-three

under my direct efforts

> Circulation increased over 350%

> Exceeded budgeted profit each year as General Manager

National Director of Affiliate Sales (Oct 1994-Dec 1996)

Primarily responsible for national sales effort to expand Cable Connection

magazine into new cable markets. Efforts over 13 months increased total

Cable Connection markets by 266%.

> Created new business presentation and all sales materials

> Negotiated three and five year contracts for new cable markets

> Developed and initiated marketing plans for all markets

Advertising Manager (Oct 1991-Oct 1994)

Duties included supervising advertising sales staff of six, strategic

planning and budgeting for Ft. Worth, Houston and New Jersey magazines.

Generated advertising sales for all media accounts, initiated insert

program, coupon section, cuisine connection, and established improved

advertising layout for magazine.

> Exceeded aggressive revenue budgets eight out of twelve quarters

> Highest revenue issue and quarter - fourth quarter 1992

> Exceeded house account budget twelve out of twelve quarters

> Exceeded yearly sales manager budget by 54%

> Opened 164 new accounts

FORT WORTH STAR TELEGRAM (Cap/Cities, ABC Company), Fort Worth, Texas

Sept 1988-Oct 1991

Advertising Account Executive

Instrumental in the launch of Total Market Coverage (TMC) program. Primary

responsibility was generating subscriber insert sales and non-subscriber

direct mail pre-prints. Developed new account base of customers,

negotiated print bids, designed inserts, met monthly and quarterly sales

quotas, and trained retail ad sales staff.

> Reached increased sales goals nine consecutive quarters

> Top salesperson - 1990, top single sheet salesperson - 1989, 1990,

1991

> Opened 67 new accounts, developed dual sales call program

> Trained classified and retail sales personnel on insert product

MAIL AMERICA, Dallas, Texas

Dec 1986-Sept 1988

Advertising Account Representative

Responsible for startup of new product, The Movie Review.

> Circulation increased to over 450,000 in six months.

> Top salesperson - number of ads sold, staff of ten salespeople

> Financially promoted four times

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EDUCATION

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SMU COX SCHOOL OF BUSINESS, Dallas, Texas

Executive Development Program - 2007

UNIVERSITY OF TEXAS AT ARLINGTON, Arlington, Texas

30 hours post graduate work - 4.0 GPA

Graduate Management Admission Test, 1986, scored in top 14%

NORTHERN ILLINOIS UNIVERSITY, Dekalb, Illinois

Bachelor of Science, Marketing - 1982

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ADDITIONAL ACHIEVEMENTS

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CABLE AND TELECOMMUNICATIONS ASSOCIATION FOR MARKETING

Publicity Chairman - 1996-1999, Leadership Retreat - 1998, 1999, Website

Chairman - 2000

KNIGHT-RIDDER SUPERVISOR TRAINING - 1996, 1997

7 HABITS OF HIGHLY EFFECTIVE PEOPLE - 1997

WOMEN IN CABLE AND TELECOMMUNICATIONS

President - 1995, Vice-President - 1994, Publicity Chairman - 1992, 1993

UNITED WAY FUNDRAISING COMMITTEE - 1992-1996

ZIG ZIGLAR - WINNING THROUGH PERSISTENCE - 1993

DALE CARNEGIE AND ASSOCIATES - 1986

Three recognition awards for effective speaking

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