Sales Design

Alison L. Marchman

*** ***** ******, ********* *, Gainesville, GA 30501 • 470-***-****

Email: **************@*****.*** • Website: www.amarchman.com

LinkedIn Profile: www.linkedin.com/pub/alison-marchman/33/1a4/a2a

PROFILE

A resourceful multimedia and communication specialist who focuses on quality control, organizational

workflow with a combination of creative and critical thinking skills developed through experience in retail,

publishing, and marketing project management. An energetic client advocate who knows the calculations of

minor details have a ripple effect throughout the company and ultimately affect the end-user experience.

Excels in leading team-based efforts and interpersonal communication with the ability to effectively execute

internal and external strategies.

Cost Effective Media Strategy • Publication Production • Fine Art • Digital Design • Writing & Editing •

Web Design • Photography & Videography • Process Improvement • AP Style • Customer

Service •

Staff Management • Retail & Inventory Management • Brand Awareness • E-mail Campaigns

PROFESSIONAL EXPERIENCE

The Times – Gainesville, GA 2013

The Times of Gainesville publishes local and regional newspapers and magazines.

Copy Editor/Page Designer (Full-time)

Design pages and line-edit for online and print publication for The Times of Gainesville and other niche

publications including magazines. Utilize CS 5.5 and various other programs to publish articles and

multimedia content. Aggregate content for outreach to subscribers, including daily text messages and email

alerts, including weather and breaking news. Post and promote articles and media online. Edit videos for

online publication.

Day Break Life Center 2012-2013

Day Break Life Center is an adult daycare center for the elderly and disabled that need supervision and

assistance with daily activities.

Media Consultant/Designer (Freelance)

Revamping marketing materials and assisting owner/operator with adding new logo to forms and developing

website. Increasing center’s exposure to community through free and low-cost resources and outreach.

Erik Anderson for Congress Campaign Committee – Greenville, NC 2012

Erik Anderson was a candidate for U.S. Congress in 2012.

Media Director (Volunteer)

Developed media strategies to attain candidate exposure through meetings with community leaders and

gatekeepers. Participated in email campaigns and social-media strategies. Assisted with the design of the

campaign website and marketing materials.

• Increased Facebook views and “Likes” by a factor of 35.

• Multiplied fundraising collections 700% and improved media coverage substantially.

Halifax Media Group – Jacksonville, NC 2011–2012

Halifax, formerly known as Freedom ENC, publishes more than 35 daily and weekly newspapers.

Copy Editor/Page Designer (Full-time)

Designed pages and line-edited three daily newspapers. Employed computer-aided design programs, including

InDesign and Photoshop, to produce 18 pages per shift in a deadline-oriented setting. Ensured publications

were forwarded to the print and online production teams; furnished great attention to detail while meeting

strict deadlines. Collaborated with onsite and offsite editors to ensure content quality, accuracy, and clarity

before final publication approval.

• Promoted brand awareness and ensured proper advertising placement in coordination with the

Marketing and Graphic departments.

Our 365 Photography – Camp Lejeune & Jacksonville, NC 2011

Our 365 Photography caters to new mothers and their families. Photographers take portraits of infants in their

first days of life within the hospital setting.

ALISON L. MARCHMAN 252-***-****

PAGE 2

Photographer/Salesperson (Part-time)

Used Nikon digital camera and edited and presented photographs, with the aid of a computer, to parents

immediately after the sessions. Placed orders after presentation and distributed marketing materials.

MCCS Exchange – Camp Lejeune, NC 2010

The MCCS Exchange is a service organization for Marines and their families.

Department Supervisor, Intimates, Accessories, & Handbags (Full-time)

Supervised a four-member team in performing inventory replenishment, installing signs, and conducting

promotions. Maintained branding details for high-value products e.g. Coach and Vera Bradley.

Kohl’s Department Store – Greenville, NC 2008–2010

Kohl’s is an American chain of department stores that operates in 49 states.

Interim Advertising Set Supervisor (Part-time)

Oversaw an eight-member team in setting up advertisements and promotional material for sales and special

events. Tracked inventory to match the highest price-point sign to merchandise varying price points and

brands. Set up displays and merchandise in accordance with corporate-designed layouts. Assisted customers

with product concerns and purchases. Executed price changes on individual merchandise for markdowns,

limited quantities, and clearance sales.

• Reduced cost by eliminating pricing errors improved audit percentiles.

Pagas Mailing Group – Tarboro, NC 2008

Pagas is a marketing, mailing and shipping-service company.

Copy Editor (Full-time)

Collaborated with graphic-design personnel, sales representatives, and in-house production staff to ensure

advertisement composition met client requirements. Edited for spelling, grammar, and accurate contact

information. Consulted with members of the graphic design team on copy and design changes.

• Reviewed and approved 40 to 50 advertisements per day for publication.

The Farmville Enterprise – Farmville, NC 2007

The Farmville Enterprise is a weekly newspaper that serves Pitt County, NC.

Staff Writer / Photographer / Layout Designer (Full-time)

Wrote such local news as crime, politics, attractions, and events and furnished photographic content. Filtered,

edited, and rewrote press releases and other contributed material for publication. Designed broadsheet news

pages using InDesign. Delivered the final product to presses in another city used an FTP site.

EDUCATION

East Carolina University B.S. in Communication, 2006

Minors: Art & Design and English Concentration: Mass Media Production

PROFESSIONAL DEVELOPMENT

East Carolina University, Nursing, 2007-2008

AMA, Basic Life Support for Healthcare Providers, 2008

CERTIFICATION

Certified Phlebotomist, Lenoir Community College, 2009

COMPUTER SKILLS

Mac & PC • Adobe Creative Suite 2-6: Photoshop • InDesign • Illustrator • Acrobat • Muse • HTML

Microsoft Office Suite (Word, PowerPoint, Outlook, Excel) • Falcon • Newsway • FTP sites

PHOTOGRAPHY & VIDEOGRAPHY SKILLS

Final Cut Pro • iMovie • iDVD • Digital & Analog Cameras • Field and Studio Production

ALISON L. MARCHMAN 252-***-****

PAGE 2

COMMUNICATION SKILLS

Editing • Writing • Storyboards • Press Releases • B2B Communications • Mock-up Sample Concepts

Contact this candidate