Constantin Iliescu - MBA

*** ******* **. ******* **

Email: ab9vee@r.postjobfree.com; Phone: 314-***-****

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INTERNATIONAL SALES PROFESSIONAL - EXCELENCE IN SALES MANAGEMENT,

TRADE MARKETING AND RETAIL CHAIN MANAGEMENT

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Experienced in international business development in Asia & Europe with proven

success closing deals with global sourcing offices of top international retailers

located in Shanghai & Honk Kong

Effective in negotiating complex contracts and trade agreements with multinational

retailers (E.g. Carrefour, Tesco, Metro, Casino, Auchan)

Extensive experience in managing complex business units across multiple regions -

responsible for driving more than $240 MM in yearly revenue and managing teams of up

to 50 employees

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Career History

Heys Group USA

Travel products & accessories

Director International Sales - Europe & Asia

Responsible for managing existing customers and for new business development across

the European and Asian markets

Managed 4 account managers based in US; hired & trained 2 account managers based in

Shanghai to manage ongoing operations with top retailers' global sourcing offices

located in Shanghai, Guangzhou, Hong Kong

Launched Heys products in European hypermarkets and department store chains,

including Carrefour, Metro Group, Auchan, Coin Group and Casino

Identified contacts and established operations with 9 major distributors in Europe

and Asia

Negotiated Heys' agreements for Private Label manufacturing with two international

retailers in Australia; led the product development process to ensure design and

quality was in line with retailers' specs

Wirtz BEVERAGE Group - IL

Top Wine & Spirits Distributor - Diageo, Bacardi, Brown Foreman, Fetzer Vineyards,

Oliver, Stone Hill 2011

Regional Sales Manager

Managed sales team responsible for calling on Chain Customers (e.g. Walmart,

Supervalu, Walgreens, CVS, Kroger) and General Market Stores in Southern Illinois -

on premise and off premise accounts

Designed process and methodology to evaluate performance of the sales team against

in-store execution KPIs and monthly focus initiatives - e.g. execution of supplier

promotions, new item activation

KELLEHER IND GROUP - New York / Ontario

Import & Export Food Products

International Sales Manager - Europe

2009-2010

Responsible for managing the sourcing and distribution for the European Markets

Established business & negotiated agreements with key European retailers - Carrefour,

Tesco, Metro Group

Hired and trained team of 4 responsible for maintaining the everyday relationship

with European customers and identifying leads at new potential partners

Signed trade agreements with 6 distribution partners in Europe

ESSILOR OF AMERICA - Dallas Texas

Prescription lenses manufacturer - market leader in US

International Strategy Intern 2008

Developed strategy and associated business plan for entry into new markets, including

market sizing, distribution channel identification and competitive landscape analysis

Performed brand positioning and pricing analysis for the portfolio of progressive

lenses in the two new markets; developed the perceptual map to understand Essilor's

relative position against competitors

ORKLA SA ($ 9.5 Bn) - Norway / Romania

Top Food Manufacturer in the European Union - dairy& confectionary products, canned

food

Director of Sales - International Accounts Team 2004-2007

Responsible for new business development in 5 European markets; negotiated trade

deals with 7 regional distributors across the 5 markets; hired & trained sales reps

located in each market to manage daily activities

Negotiated agreements with top retail chains with footprint in the managed markets

(e.g. Carrefour, Metro, Auchan)

Developed and implemented pricing and promotional strategies with top customers -

retailers and distributors - to leverage trade marketing budget increasing retailer

margin by 1% and sales by 3%

Managed the post-merger integration of the international distribution system after

the acquisition of a $50MM food brand - including customer prioritization and

agreement renegotiation,

Performed in depth analysis of sales data (AC Nielsen) to build a more effective

allocation co-marketing budget across managed customers

Elgeka ($ 1.2 B) - Romania / Greece

Leading Distribution Company in the European Union: Reckitt Benckiser, 3M, Shell

Oil, Energizer, Melitta

Sr. National Accounts Manager - Club & Grocery 1998 - 2004

Managed regional sales team of 42 sales reps and associated operations team of 8

Negotiated contracts at the corporate level with international retailers like

Carrefour, Metro Group, Delhaize or REWE Group driving 36% of company's gross sale

2000 - 2004, managed the new market entry operations in 3 countries. responsible for

building the new organization and establishing daily operations

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Formal Education

Washington University in Saint Louis, Missouri (First tier Business School in all US

rankings)

M.B.A, Olin Business School

Technical University of Civil Engineering, Bucharest,

Romania

Bachelor's Degree, Civil Engineering

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Language Proficiency - English, Fluent; French, Conversational Spanish Beginner

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