Sales Manager
Resume:
Constantin Iliescu - MBA
Email: **************@*****.***; Phone: 314-***-****
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INTERNATIONAL SALES PROFESSIONAL - EXCELENCE IN SALES MANAGEMENT,
TRADE MARKETING AND RETAIL CHAIN MANAGEMENT
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Experienced in international business development in Asia & Europe with proven
success closing deals with global sourcing offices of top international retailers
located in Shanghai & Honk Kong
Effective in negotiating complex contracts and trade agreements with multinational
retailers (E.g. Carrefour, Tesco, Metro, Casino, Auchan)
Extensive experience in managing complex business units across multiple regions -
responsible for driving more than $240 MM in yearly revenue and managing teams of up
to 50 employees
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Career History
Heys Group USA
Travel products & accessories
Director International Sales - Europe & Asia
Responsible for managing existing customers and for new business development across
the European and Asian markets
Managed 4 account managers based in US; hired & trained 2 account managers based in
Shanghai to manage ongoing operations with top retailers' global sourcing offices
located in Shanghai, Guangzhou, Hong Kong
Launched Heys products in European hypermarkets and department store chains,
including Carrefour, Metro Group, Auchan, Coin Group and Casino
Identified contacts and established operations with 9 major distributors in Europe
and Asia
Negotiated Heys' agreements for Private Label manufacturing with two international
retailers in Australia; led the product development process to ensure design and
quality was in line with retailers' specs
Wirtz BEVERAGE Group - IL
Top Wine & Spirits Distributor - Diageo, Bacardi, Brown Foreman, Fetzer Vineyards,
Oliver, Stone Hill 2011
Regional Sales Manager
Managed sales team responsible for calling on Chain Customers (e.g. Walmart,
Supervalu, Walgreens, CVS, Kroger) and General Market Stores in Southern Illinois -
on premise and off premise accounts
Designed process and methodology to evaluate performance of the sales team against
in-store execution KPIs and monthly focus initiatives - e.g. execution of supplier
promotions, new item activation
KELLEHER IND GROUP - New York / Ontario
Import & Export Food Products
International Sales Manager - Europe
2009-2010
Responsible for managing the sourcing and distribution for the European Markets
Established business & negotiated agreements with key European retailers - Carrefour,
Tesco, Metro Group
Hired and trained team of 4 responsible for maintaining the everyday relationship
with European customers and identifying leads at new potential partners
Signed trade agreements with 6 distribution partners in Europe
ESSILOR OF AMERICA - Dallas Texas
Prescription lenses manufacturer - market leader in US
International Strategy Intern 2008
Developed strategy and associated business plan for entry into new markets, including
market sizing, distribution channel identification and competitive landscape analysis
Performed brand positioning and pricing analysis for the portfolio of progressive
lenses in the two new markets; developed the perceptual map to understand Essilor's
relative position against competitors
ORKLA SA ($ 9.5 Bn) - Norway / Romania
Top Food Manufacturer in the European Union - dairy& confectionary products, canned
food
Director of Sales - International Accounts Team 2004-2007
Responsible for new business development in 5 European markets; negotiated trade
deals with 7 regional distributors across the 5 markets; hired & trained sales reps
located in each market to manage daily activities
Negotiated agreements with top retail chains with footprint in the managed markets
(e.g. Carrefour, Metro, Auchan)
Developed and implemented pricing and promotional strategies with top customers -
retailers and distributors - to leverage trade marketing budget increasing retailer
margin by 1% and sales by 3%
Managed the post-merger integration of the international distribution system after
the acquisition of a $50MM food brand - including customer prioritization and
agreement renegotiation,
Performed in depth analysis of sales data (AC Nielsen) to build a more effective
allocation co-marketing budget across managed customers
Elgeka ($ 1.2 B) - Romania / Greece
Leading Distribution Company in the European Union: Reckitt Benckiser, 3M, Shell
Oil, Energizer, Melitta
Sr. National Accounts Manager - Club & Grocery 1998 - 2004
Managed regional sales team of 42 sales reps and associated operations team of 8
Negotiated contracts at the corporate level with international retailers like
Carrefour, Metro Group, Delhaize or REWE Group driving 36% of company's gross sale
2000 - 2004, managed the new market entry operations in 3 countries. responsible for
building the new organization and establishing daily operations
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Formal Education
Washington University in Saint Louis, Missouri (First tier Business School in all US
rankings)
M.B.A, Olin Business School
Technical University of Civil Engineering, Bucharest,
Romania
Bachelor's Degree, Civil Engineering
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Language Proficiency - English, Fluent; French, Conversational Spanish Beginner
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