Marketing Manager

AWARD-WINNING MARKETING PROFESSIONAL WITH EXPERIENCE IN SEVERAL INDUSTRY VERTICALS INCLUDING

HIGH-TECHNOLOGY

https://vimeo.com/70897702

OBJECTIVE

Seeking an exciting opportunity in marketing in a growing organization in the high-technology space where creativity and innovation are

recognized and nurtured and results are rewarded.

PROFESSIONAL SUMMARY

Results-focused marketing professional with five years of experience in several industry verticals. Experienced in go-to-market strategy and

execution, new business and marketing program development, product launches and internal and outbound communications. Key member of

winning teams generating multi-million dollar revenue streams for leading financial, IT&T, public sector and educational organizations. Winner

of the prestigious Young Marketer Award at the Cannes Lions International Festival of Creativity.

CORE COMPETENCIES

Go-to-market Strategy • Strategic Planning and Execution • Brand Development • Digital Marketing • Channel Enablement • Improving ROI •

New Product Launches • Direct Marketing • Budgeting and Forecasting • Marketing Communications

KEY SKILLS

• Building solid B2C and B2B executable marketing strategies with strong budget management

• Bringing about innovation through digital initiatives to support an organization’s growth

• Working across matrixed organizations and leading professional development of individuals to support a team-oriented approach with

excellent communication skills

• Managing internal and external stakeholders – including event, PR and ad agencies

CAREER HIGHLIGHTS

• Westpac: Managed multi-million dollar budgets and executed ATL, TTL and BTL campaigns in the Cards projects portfolio, launching

new products/services and promotions to market

• NSW Government: Managed the strategic development and execution of above the line campaigns including new product and service

offerings for the commercial customer market

• IBM Australia and New Zealand: Lead the marketing and communications for the Systems and Technology group creating multi-million

dollar results and exceeding ROI expectations

AWARDS & RECOGNITION

• International Young Marketer – Cannes Lions 2012 International Festival of Creativity: Winner of the International Young Marketer of the

year award, making it Australia’s first win at Cannes against 19 countries. Cannes Lions is the world’s leading marketing and advertising

festival, held annually at France and is dedicated to nurturing young talent.

• Australian Young Marketer – News Limited 2012: Winner of the News Limited competition conducted nationally across Australia.

Represented Australia in Cannes, France.

• IBM Search Engine Optimization Award – Q1 2010 – IBM Australia & New Zealand: International recognition for the IBM Dynamic

Infrastructure Program

PROFESSIONAL EXPERIENCE

WESTPAC BANKING CORPORATION, Australia September 2012 –

July 2013 Australia’s Leading Banking Corporation, HQ Sydney, Australia; 10,000+ employees

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Marketing Manager, Projects

Responsible for developing strategic marketing initiatives for the Westpac cards portfolio and owning multi-million dollar budgets. Managed

and executed TV, Outdoor, Direct Marketing, Branch and Digital channels (SEM, affiliates, and display and web optimization) including

launching new Westpac products and services to market. Worked in a complex environment, ensuring adherence has been met with Westpac

processes (including brand marketing, schemes, product, legal, risk and compliance). Managed relationships with several agencies and third

party suppliers including card manufacturers, media, ad agencies, and digital contacts. Managed post campaign analysis and reporting to test

performance and make data-driven recommendations for change.

Accomplishments

• Delivered high-profile projects in market and managed budgets exceeding $5M

• Launched new products to market to increase Westpac’s Card portfolio, contributing to an annualised revenue of $12M

• Communicated to over 300K+ customers via DM for card in hand (CIH) resulting in a 40% turnover rate

• Launched a targeted above the line campaign focusing on customer needs to increase sales of reward credit cards.

ROADS & MARITIME SERVICES, Australia May 2012 –

August 2012 Australia; 5001-10,000 employees

Commercial Customer Strategy and Channels Marketing Manager

Responsible for providing strategic marketing and communications advice to Roads & Maritime Commercial Businesses including new product

and services go to market; growth and optimisation, channel and customer strategies . Planned and implemented B2C marketing strategies

involving major campaigns by managing the delivery of marketing and communications projects/activities in line with strategic initiatives.

Accomplishments

• Developed marketing collateral such as letters, brochures, websites and digital media

• Developed above the line campaigns for commercial transport products involving radio, outdoor and event advertising, managing

budgets exceeding $500K

• Worked with senior staff across the commercial business including the Director/GMs, resulting in significant stakeholder

management

WORKSTAR & ONTRACK, Australia October 2011 –

April 2012

Workstar (start-up e-learning organization) and Ontrack Australia (SMB - IT service provider)

Independent Marketing Consultant

Responsible for providing strategic advice to senior stakeholders of the business in developing brand, go to market communications messages

and partner programs for the organizations. Planned and delivered annual 2012 marketing strategy and highly integrated communications plan

(including a right mix of events, email, direct mail, and social media) with particular focus on the organization’s digital and sales initiatives to

support growth for 2012.

Accomplishments

• Acknowledged for developing the 2012 marketing strategy in line with sales, establishing targets equaling $1.8M across five

markets and managing budgets of $0.5 M

• Recognized for identifying new target markets and creating opportunities for engagement

• Developed strong web strategy and social media initiatives increasing, creating over $100K digital leads in a three month period

IBM, Australia & New Zealand December 2008 –

June 2011

International Business Machines is a global leader in high-technology services, 10,000+ employees

Marketing Communications Lead

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Worked with APAC team to develop 360-degree marketing strategies for both B2B and end-user programs involving digital, telemarketing,

email, print, and a wide variety of events ranging from intimate roundtables and high value dinners to multi-city seminars/road shows and 3rd

party event sponsorships, with a high focus in improving marketing ROI. Managed external agency and vendor relationships to develop key

marketing messages and high-impact campaign activities in support of the integrated plan.

Accomplishments

• Awarded National IBM ‘SEO’ Competition Winner for effective search engine optimization of IBM’s key websites

• Recognized as key performer by ANZ marketing executives for contributing to overachieving annual program targets and creating

a total pipeline of over $50M VLRC and $20M WR

• Led execution of program’s online strategy increasing net number of digital leads by 30% by deploying social media tactics i.e.

Twitter/Facebook in campaigns

• Successfully managed National IBM proprietary and non proprietary events contributing to generating net new marketing

opportunities and increased number of leads with a 100% YOY increase

• Managed and presented IBM pipeline management strategy to broader marketing team and continued to create over $1 M in lead

revenue from previously executed events

• Trained and mentored junior team members on both IBM process and general marketing knowledge

• Consistently met program budget with 100% expenditure every quarter

• Drove 100% adherence to planning, process, timelines and tools

ACADEMICS

• Masters of Commerce in Marketing, University of New South Wales, Australia, April 2009 – GPA 3.43

PERSONAL

• Australian citizen, available to work immediately without sponsorship

REFERENCES

• Available upon request

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