ALISA CRAWFORD
Santa Rosa, CA 95404
Mobile: 707-***-****
E MAIL: *********@*********.***
OBJECTIVE:
To work for a company that will utilize my people skills to assist in building a strong team that is focused on customer
excellence.
PROFESSIONAL EXPERIENCE:
2/2010-Present Lane Bryant Outlet Petaluma, CA.
Store Manager
Responsible for all of stores operations, visuals, loss prevention and interviewing as well as all training of store employees.
Excell in customer service and relations. Was the #1 ranked store in the company for sales performance in 2011.
2/2007-9/2009 West Coast Boardwear Windsor, CA.
Manager/Buyer (2007 2009)
Responsible for store sales, operations, overseeing employees, customer service,
merchandising and loss prevention. Solely responsible for the buying of
all mens and womens apparel, accessories and shoes.
9/1991-10/2006 Pacific Sunwear California/Colorado
District Manager (2004 2006)
Oversee 9 retail locations in Northern California from 2005 2006. Oversaw 9 stores in Northern Colorado from 2004 2005.
Responsible for recruiting, hiring, and training a diverse group of managers and individuals utilizing their skills and
experience to develop others. Oversee all visuals, operations, loss prevention and assist in human resources within stores.
Ensure all company standards and directives are up held as well as state and federal laws. Responsible for new store openings
and relocations. Excelled in creating strong relations with teams through training, motivation and recognition earning
credibility and loyalty towards common goals.
Area Manager (2003 2004)
Store Manager of own store as well as oversee 3 others in Northern Colorado. Responsible for recruiting, hiring, and training.
Oversee all store and area visuals, operations, loss prevention and HR. Ensure all company standards and directives are
executed as well as state and federal laws. Responsible for new store openings and relocations.
Store Manager (1993 2003)
Assisted DM in store visits, trained all new managers in area, and acted as a support and leader for all peers. Ran various
volume stores from 1.2 million to 2.3 million in both Colorado and Northern California. Responsible for all of stores
operations, visuals, loss prevention and hiring as well as all training of store employees. Assisted in 7 store openings and 1
relocation. Acted as District trainer for Colorado area. A member of the Training Task Force put in place to update and re
write the Managers training Program for entire company. Created Department Manager checklists and was honored to have
them implemented to company Policy and Procedure.
Co Manager (1992 1993)
Assistant Manager (1991 1992)
1990-1991 Wet Seal Santa Rosa, CA
Assistant Manager
1989-1990 Lerner New York Santa Rosa, CA
Sales Associate
Awards
Presidents Club winner 2011
Customer Excellence Award Winner
Shrink Award Winner
Education available upon request
Reference available upon request