Heather Malone
Sales Director
Calgary, AB
********@*******.*** - 403-***-****
Professional Achievements
Sales Director-Alberta
Impact Security Group
(Contract position)
June 2012-Present
• Reporting to the President and directly responsible for day to day operations of the Security Guard detail
in Alberta
• Client care responsibilities on a daily basis.
• All new and existing Sales Management
• Actively seek out new business from all markets for company on a daily basis to increase revenues.
• Recruiting of new guards for company and update website daily to advertise new positions available.
• Media and Website development for business.
• Administration and documentation duties where needed.
Director of Marketing-Western Canada
SODEXO Inc.
Hotel Operations
Dec 2009-Dec 2012
• Reporting to the Senior VP of Corporate Services/Sales and directly responsible for the development of new
business for the global leader in Corporate Services in Western Canada
• Development and implementation of business plans.
• Identify, cultivate and develop relationships with external stakeholders to increase Sales Portfolio.
• Participate in the development of clearly defined Sales and Sales strategies that support consistent
• Business growth and build the customer and supplier network, brand equity and awareness.
• Support the Sales plan through actions and relationships aimed at the achievement of corporate goals and
budget expectations.
• Develop and continuously build on a knowledge base of various markets for existing and potential
• supply and complementary markets for existing and potential Sales opportunities.
• Take the initiative to become a trusted, respected and relied on member of the Sales team.
• Act as mentor and coach for junior Sales/Sales staff.
• Manage business within the Corporate Services Division from negotiating a contract to planning interior scope
of work.
• My position was responsible for developing and selling large integrated national/global facility
• management outsourcing deals. Example- (Accommodation/Food & Beverage-Olympics 2010)
• Strong Sales acumen daily including deal making.
Director of Sales & Marketing
Unity Builders Group, Calgary.
Alberta’s largest home builder/ Multi-Family Residential
June 2007- Dec 2009
• Reporting to the President and directly responsible for all Sales activities, departments and personnel involved
in Project Management and Sales for the company.
• Provide leadership for the day to day operation of the Sales department while maintaining focus on the
company's strategic goals.
• Member of the Company's Leadership Team.
• Analyze Sales statistics, market conditions and competitive intelligence to determine business
growth potential.
• Initiate action plan to approach and secure new business for the company.
• Develops/ maintains and improves all business relations with all trades & suppliers of the company.
Director of Sales
IFA (International Financial Advisors Group)
The Palm Golden Mile Project- Dubai, UAE
(Hotel & Condos)
March 2003-March 2007
• Responsibilities include the management of the Global Sales Team in the UAE, to market the multimillion
dollar Sales of condos on the Palm project in the Persian Gulf. (Arabian Gulf 2009)
• Direct responsibilities to increase condo Sales & maximize Sales opportunities throughout European
marketplace.
• To develop the Sales programs of various resort real estate projects, from luxury single family homes
to condo developments.
• Plan, organize and direct department to increase Sales.
• Understand and support the Sales plan through actions and relationships aimed at the achievement of
corporate goals and budget expectations.
• Develop and continuously build on a knowledge base of various markets for existing and potentialsupply and
complementary markets for existing and potential new Sales opportunities.
• Take the initiative to become a trusted, respected and relied on member of the Sales Team.
• Act as mentor and coach for junior Sales staff.
• Management Solution from negotiating real estate contracts to planning interior scope of work.
Sales & Marketing Director-Rimrock Resort Hotel
A Leading Hotel of the World
Sept 2000-March 2003
Banff, Alberta
This role was responsible for managing a seasoned Global Sales Team and developing Sales opportunities
and securing business in order to meet and exceed Sales goals.
The Sales Director identifies potential business opportunities, pursues viable leads, books business, and
maintains client relationships.
• Reporting to the President in Tokyo, Japan and responsible for the international Sales and Marketing of
a single family residential development throughout North America, UK.
• Management of the Sales Team.
• Sales management of the developers new builds, both commercial and residential.
• Represented Hotel as a Canadian Delegate at European Conferences in London.
• Represented the Hotel as a Delegate at the Canadian Tourism Commission conferences throughout
2002-2003.
• Manages, confirms and coordinates catering and room Sales revenues and research data.
• Develop and implement Sales and Marketing Plans establishing Sales goals for all segments.
• Monitor hotel's market position, recommending strategy changes as necessary.
• Ensure guest satisfaction of both new and existing customers both on a National and International
level.
• Facilitate and maintain on-going communication and collaboration with staff with the aim of
achieving high levels of customer service excellence.
• Develop and maintain Sales budget.
Professional Qualifications and Competencies
• Alpine Ski Volunteer-Winter Olympics-1988 Calgary Canada.
• Alpine Ski Volunteer-Winter Olympics-2010 Whistler, BC.
• Alberta Alpine Volunteer-Quest for Gold-Fund Development
• CSIA-Canadian Ski Instructors Alliance. 1992 Level 1
• Nor-Am Sport Support Panorama/Nakiska 2009/10
• Event Chair-“Beyond Courage”-A Lance Armstrong event raising $8m CDN for Cancer research. (Volunteer)
2004.
• Honorary Lifetime Member- The Royal Canadian Regiment Association
• The Missing Children Society of Canada - Fund Development (Calgary Police)
• Calgary Police Rodeo Association Board of Directors. (2009)
• CRHB Association Member Canadian Home Builders Association-2007
• Calgary Chamber of Commerce Member-2002
• CSPA-Canadian Sport Parachuting Association-1981
• ASIS-Association Security International Society. 2012
EDUCATION
BA in Kines
UPEI - Charlottetown, PE
1985 to 1989