Michael Anthony Minadeo
Anaheim, CA ***** ?714-***-****? *******.*******@*****.***
SUMMARY
A detail-oriented professional with a strong branding, marketing, and
social media background.
? Social Media ? Editing/Copywriting ? Newsletters
? Print/Digital ? Email Campaigns ? Project Management
Communications
KEY COMPETENCIES
WORK EXPERIENCE
California Long-Term Care Education Center October 2012 -
January 2013
Grant Communications Manager
. Responsible for preparing marketing and education materials, along
with complex grant
documentation and reports for the largest non-profit homecare training
center in California.
. Improved website for consistency and responsible for bi-weekly blog
posts.
. Developed and monitored quality assurance systems to ensure contract
timeliness and accuracy.
. Facilitated the completion and submission of required progress reports
for government funding.
railLA - High Speed Rail Coalition November
2010 - October 2012
Co-chair of Marketing and Communications
. Creating a realistic vision about the future of high speed rail with mail
campaigns, targeted marketing collateral, website task forces, press
releases, and media advertising.
. Managing grassroots marketing initiatives and building coalitions with
like-minded organizations.
. Dapper Day on the Subway: Collaborating with transit venues to host art
shows, tours, and interactive events along the rail lines in Los Angeles
to reinvigorate a sense of nostalgia for train travel.
Homecare Workers Training Center October 2009 -
November 2010
Independent Communications Consultant
. Contracted to research, survey focus groups, and conduct on-site
interviews for Nursing Home Training and Education Fund.
SEIU United Long-Term Care Workers' Union 2005-October 2009
Communications Department Lead
. Duties included newsletters, promotional campaigns, copywriting,
mailings, website maintenance, SEO, press releases, and media outreach
for 190,000 union members.
. Spearheaded (from concept to production) the change of the old union
newspaper into "Dignity", a
40 page multilingual magazine.
. Created a "Member Reporter" training program where activists learned how
to take documentary photographs and conduct interviews during news
events.
EDUCATION
B. F.A. Art Center College of Design, Pasadena, CA
SOFTWARE SKILLS
. Photoshop, Illustrator, InDesign, Microsoft Office Suite, PowerPoint,
Social Media (Facebook, Twitter, Instagram, Pinterest, Hootsuite
Dashboard, Crawlytics), SEO (ClickDensity, Wordtracker, Google
Analytics), Email (Constant Contact, MailChimp)
AWARDS
2011 Grand Prize winner of The Roy Amara Prize for Participatory Foresight
(http://californiadreams.org/)
2011 British Airways "Face of Opportunity" Semi-Finalist
(http://britishairways.promo.eprize.com/contest/gallery)
VOLUNTEERING
2011-2012 Orange County Braille Institute
Instructor- Photography for the Visually Impaired