Project Manager Sales
Resume:
MARCIUS ALEXANDER BANSAVATAR, PMP, MCPM.
Markham, Ontario
L6B 1G9
HOME: 905-***-****
MOBILE: 416-***-****
E-MAIL: *******.**********@******.***
SUMMARY OF PROFESSIONAL STRENGTHS
Highly qualified professional offering expertise in product/brand strategies and product development with focus on Business D evelopment
through relationships and partnerships.
A talented and respected Leader, Coach, and Visionary with an arsenal of proven and practical strategies and processes to add value and
improve effectiveness and efficiency. Excellent interpersonal skills with a leadership style that is built on integrity, resp ect, and inspiring
others to maximize their potential.
An engaging presenter and communicator with the ability to establish credibility and respect by synthesizing complex data and tailoring it
appropriately to various targeted audiences. A strategic and conceptual thinker with vision and a genuine passion for developing products
from concept to life, on time and within budget.
CORE COMPETENCIES
Strategic & Tactical Market Planning Market Opportunity Identification & Positioning
New Product Introduction & Launches Portfolio Management & Customer Retention
New Product Architecture & Specification Brand Development & Market Expansion
Market-Based Pricing Strategies & ROI Product Refinement & Life Cycle Management
Print & Electronic Media Promotion Campaigns Multi-Tiered Sales & Marketing Strategies
Strategic Alliances, Joint Ventures & Partnerships Creative Branding & Marketing Communications
PROFESSIONAL EXPERIENCE
CIBC (Toronto, Ontario)
December 2010 – Present
SR. MANAGER, NEW VENTURES & BUSINESS DEVELOPMENT, CARD PRODUCTS DIVISION
Working within Card Products Division, NEW VENTURES & BUSINESS DEVELOPMENT, reporting to the Vice President, New Ventures.
Accountable for assessing and implementing growth opportunities such as potential portfolio acquisitions & co branded partner ships.
Oversaw new product development, brand strategy and positioning, marketing, mass media, market research, pricing strategies, cards
& communications design, sourcing, and overall product strategies required for integrating newly developed / purchased paymen t
utility portfolios within CIBC. Developed the transition plan for acquired accounts and flawless conversion ensuring business case
remained intact while maintaining excellent communications and customer experience.
Developed and launched 4 MasterCard Credit Card Products from early concept to final approved business case and facilitated a seamless transition
to the launch team.
Migrated 5.2 billion dollars in outstanding balances as part of the CITI Bank credit card portfolio acquisition.
Renegotiated credit card product insurance, features and benefits contracts with vendors to realize a 4 million dollar annual DOE savings.
Renegotiated the PETRO-POINTS Co brand arrangement to increase the value proposition of the credit card for re-brand & re-launch.
Led and developed the market strategy for new consumer card concepts by assessment of financial services and mobile industry news,
competitor and consumer user trends, and analyzed the threats and opportunities in payments (e.g. Mobile Commerce initiatives, Pre-Paid, Social
Media, and Networks).
Led the design of the CIBC prepaid product strategy for multiple prepaid verticals.
Created and sustained a high performing, inspired business unit which is consistent with the values of CIBC and ensured that progressive
approaches were used in the management of human resources.
Provided input and leadership into the development of the 2-year marketing plan for Card Products Division.
Managed an annual operating budget of 22 million dollars.
Synthesized business cases, new product proposals & strategy decks.
E-mail: *******.**********@******.*** •
Phone:
(905)
209
9896
•
Mobile:
(416)
627
4368
REFERENCES AVAILABLE UPON REQUEST
1
CIBC (Toronto, Ontario)
October 2007 – December 2010
SR. MANAGER, STRATEGIC INITIATIVES & NEW PRODUCT DEVELOPMENT, CARD PRODUCTS DIVISION
Working within Card Product Division, NEW PRODUCT DEVELOPMENT, reporting to the Sr. Director, Product Development. Ensured profitable product
design and strategies, including numerous reward programs, optimizing reward mix, pricing, data & technology processes, while contributing to the
maximization of the lifetime value of VISA and MasterCard portfolios and achieving revenue and profit targets.
Developed and launched 3 new VISA credit card products and 3 new MasterCard credit card products.
Structured and implemented a sales/marketing plan that successfully grew the credit cards premium segment for VISA Infinite and MasterCard World
brands.
Identified new partners and strategic alliances and coordinated negotiations of the Terms of Agreement of major Co -brand partnerships and
other partner relationships.
Managed an annual operating budget of 26 million dollars.
Synthesized business cases, new product proposals & strategy decks.
Defended research & analysis with quantifiable data and financial models.
Presented to Executives to influence organizational thinking & shape CIBC priorities.
CIBC (Toronto, Ontario)
August 2004 – October 2007
SR. PROGRAM MANAGER, INTERNET CHANNELS, ONLINE BANKING
Working within the Internet Channel Technologies team, was responsible for the PROGRAM & PROJECT MANAGEMENT of Online Banking releases for
our clients across CIBC. Program / Project managed a number of large projects ($200,000 - $20,000,000 in budget) for our Online Banking platform,
Online Brokerage, Mobile Payments and emerging payment technologies among other internal and vendor platforms.
Lead a cross-functional team by leveraging individual expertise, implementing an array of online capabilities and client facing product sales tools.
Enhancements lowered annual DOE by 15 million dollars.
American Express Canada (Toronto, Ontario)
February 1999 – April 2004
PROJECT MANAGER, NEW PRODUCT DEVELOPMENT & STRATEGIC PARTNERSHIPS
Working within the NEW PRODUCT DEVELOPMENT team, provided leadership to project teams assisting business partners to grow revenue and
deepen customer relationships by offering the right products to right customers, through technical enhancements, product enha ncements or new
product launches.
Successfully launched 6 American Express credit card and charge card products.
Introduced niche products (card enhancements) to target new customers & generate incremental sales.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Schulich School of Business (Toronto, Ontario)
Project Management
September 1999 – April 2001
DeVry Institute of Technology (Toronto, Ontario)
Business Information Systems
August 1998 – August 1999
George Brown College (Toronto, Ontario)
Marketing & Communications
September 1996 – April 1998
CERTIFICATIONS AND PROFESSIONAL ACTIVITIES
Certifications PMP Designation SIX SIGMA Green Belt Effective People Management Emotional Intelligence Situational Leadership
Professional
CIBC Cards UNITED WAY Chair 2010, 2011, 2012. 2013 CIBC Run for the Cure committee member
Activities
E-mail: *******.**********@******.*** •
Phone:
(905)
209
9896
•
Mobile:
(416)
627
4368
REFERENCES AVAILABLE UPON REQUEST
2
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