Sales Marketing

Syndi Sim

** ******* - ******, ** *****

949-***-**** - *********@*****.***

Director of Marketing

Public Relations ~ Strategic Planning ~ Client Acquisition ~ Digital Media

~ Content Marketing ~ Account Management ~ Trade Shows ~ Client Maintenance

~ National Marketing ~ Brand Development ~ Social Media ~ Leadership Skills

~ Strategic Marketing ~ Lead Generation ~ Client Retention

PROFESSIONAL EXPERIENCE

Lexipol - Aliso Viejo, CA

September 2010 - August 2013

Director, Marketing

Responsible for establishing marketing, business development and client

communication programs designed to capitalize on market opportunities,

create brand awareness and generate demand. Additional responsibilities

include facilitate client development through creative and innovative

marketing plans that build brand consistency, reputation and measure the

return on marketing campaign investments.

. Develop and manage targeted marketing campaigns for new state, product

and service launches including social media, press releases, digital

marketing, email campaigns, online and print ads and trade shows

. Responsible for managing advertising agency and freelance graphic

designers during development of new company website and updated

collateral. Manage SEO, content marketing initiatives, social media

programs and partnership marketing campaigns

o Assembled a team of five freelance writers to develop industry-

specific articles for our strategic content marketing initiative in

less than three weeks

. Leverage marketing analytics to provide insight on national marketing

campaigns, Net Promoter Score (NPS) client satisfaction survey and

future product development initiatives

. Established and oversee risk management marketing and business

development programs in an effort to increase sales, brand awareness and

market penetration

o Efforts resulting in five new risk management authority clients per

state and an additional 25% increase in revenue for core product

lines from various marketing initiatives

Penco Engineering, Inc. - Irvine, CA April 2007 - July 2010

Director, Marketing and Business Development

Responsible for creative development and launch of all marketing campaigns

and corporate sales campaigns for multiple offices, including annual

marketing plan, social media, brand identification, web presence, tradeshow

and sales collateral.

. Increased annual corporate sales by 65% with new advertising and branding

campaign

o Penetrated 4 new market channels through multiple campaigns which

brought in more than $2.5 million in sales

. Responsible for overhaul of website to improve client retention and lead

generation capabilities

o Efforts resulted in 90% retention of current client pipeline and

introduction of 6 new corporate clients for more than $4.5 million

in annual revenues

. Developed Marketing and Brand Management Programs which identified key

clients and sectors and developed market plans to build brand awareness

New Century Financial Corporation - Irvine, CA August 2002 - April

2007

Home123 Mortgage, subsidiary of New Century Financial Corporation

Director, Marketing and Business Development

Promoted to Director and responsible for national branding and marketing

strategic development for the Home123 Mortgage brand via multiple marketing

channels; print, interactive, direct marketing, tradeshows, and media

relations.

. Oversaw and directed the rebranding and lead generation sales program

for the National Builder Division which drove 20+ qualified leads to

Account Executives per day along with a 65% increase in sales

. Led initiative to redesign and rebrand corporate identity for National

Builder Division

o Improved closing ratios to record highs (up to 85%) by equipping

Account Executives with high-quality, low-cost print collateral

. Accountable for 7 marketing staff who created and launched successful

marketing campaigns for nationwide B2B and B2C customers

o Captured market-leading dominance from marketing campaigns which

grew market share gains up to 58% for both newly launched and

existing product lines

Allegis Group/Option One - Costa Mesa, CA May 2000 - June 2002

Account Manager

Responsible for generating new business opportunities for new Orange

County office. Lead 3 member team in account management, business

development, recruiting job candidates, driving account growth for

current clients as well as develop prospects for new territory.

Collaborate across multiple departments to ensure client retention,

service fulfillment and candidate placement satisfaction.

. First year in new market developed diverse revenue channels and grew

sales from $1 million to $3.8 million

. Provided strategic direction and implemented marketing plan for new

territory

. Executed sales plan and led all new prospect initiatives realizing an

80% growth opportunity

PROFESSIONAL TRAINING & ASSOCIATIONS

. American Management Association, Business-to-Business Strategies Seminar

. The Gallup Organization, Great Manager Program

. Business Development Association (BDA), Orange County chapter

. Sales and Marketing Professional Society, (SMPS), Orange County chapter

EDUCATION

. Master of Arts, Criminology, August Vollmer University, 1996

. Bachelor of Arts, Sociology, Minor in Criminology, California State

University at Fullerton, 1993

SOCIAL NETWORKING

. www.Linkedin.com/in/syndisim

. http://twitter.com/SyndiSim

. http://businessdevelopmentinsights.blogspot.com

Contact this candidate