Sales Manager
Resume:
David McPeake
Birmingham, Alabama 35242
*****.********@*****.***
PROFESSIONAL SUM MARY
Top Sales Professional with over 25+ years of progressive and successful experience as a
Regional Sales Manager, National Sales Manager, and Business development Manager within
t he supermarket industry, of records always exceeding sales, Profits within in tensely- competitive
i ndustry. Veteran at pioneering and growing markets of new products and services that become
p roven Company performers. H ighly successful in cultivating relationships with wide networks
to generate new sales opportunities.
Product Market and Sales Incremental Business Development
Client Relationships Sales Forecasting
Account Management Staff and Training
Ideas and Proposal Development Contract Negotiations
Financial Planning Proficient Computer and In ternet Skills
PROFESSIONAL EXPER I ENCE
ODO M”S T E N NESSEE PR I DE, NASHV I L L E, T N 2012
t o 2013
Walma rt Business Development M anager
Responsibilities of managing broker organization to establish performance standards, t rain for
achievement of distribution standards, designed special in-store promotion for Walmart, inspect
to assure consumer and customer expectations are meet and provide monthly growth to Walmart
corporate management and broker management.
• Training to become Senior Sales Manager Account
• Achieved 5% growth improvement on sales accomplishments, fi rst 6 months
• Established a “ Broker Partner” program to increase distribution goals by 15%
• Prepared monthly headquarter reviews on assigned standards and performance
• Analyzed, developed solutions and presented key actions plans for business
i ni tiatives
• In tegrally develop reports and information for Retail L ink Data and AC Neilson
data
L E DBET T ER PACK I NG CO MPANY, M E M P H IS, T N
2006-2012
N ational Sales M anager
Responsibilities involved managing 3 pork and beef plants productions and over 20 brokers.
Securing new grocery customer- partners and sales volume and meeting profitability company
goals.
• Increased sales Growth of 15% for 2006-2012
• Developed relationships with over 25 retailers, Such as: Walmart, K roger, Winn-
Dixie, Food Lion, Dollar General and Target
• Trained, Developed and promoted people within the organization
• Achieved Ledbetter Company profitability objectives
David B. McPeake 205-***-**** Page 2
T YSON FOODS, SPR I NDALE, AR
1996 - 2006
Regional Sales M an ager
Responsibilities involved managing over $92 Million pounds in Fresh Chicken, Tyson Frozen,
I QF Chicken, Wright Bacon and Tyson Refrigerated Products in my region. Managing over 15
b rokers to achieve broker standards on retail. Experienced in calling on all corporate segments of
G rocery industry (Meat, Grocery, and Deli). Developed and presented quarterly business reviews
d irect with corporate personal to plan business growth for upcoming months.
• Achieved budget growth each year (5% or more)
• Daily communication with customers on sales and t ransportation
• Weekly appointments with buyer or broker to incorporate sales plans
• Trained and developed new salesman of Fresh Chicken
• Analyzed business t rends and prepared P&L statement for Fresh Chicken Category
• Planned and executed co-marketing programs with customers and vendors
• Broker awarded “ Broker of the Year” in my region for 1999
E M P I RE FOOD BROKER, M E M P H IS T N., TAMPA F LA., B IR M I NG HA M
A L. 1984 - 1996
Account M anager/ President
Responsibilities for Managing office staff managers and partners with over 30 perishable
manufactures. Weekly appointments with customers to present manufactures on new i tems
business reviews, ads and manufacturing market plans.
• Improved business and 8 manufactures to over 30 manufactures because of solid
headquarter relationships and retail store coverage.
• Ini tial start-up with two accounts executives and grew to 12 account executives
• Sustained meetings with manufacture representatives on weekly basis
• Analyzed business, develop standards, evaluate store sets, and created market plans
• Developed sales representatives to become sales managers and account executives
• Consistently achieved “ Broker of the Year” from Significant national manufactures
E DUCAT IO N
University of Memphis, Memphis Tennessee
P rofessional Development
ConAgra/ Odom’s Tennessee Pride, Broker thoughts and Ideas 2012
ConAgra/ Odom’s Tennessee Pride, Optimizing Marketing and Sales Potential 2012
ConAgra/ Odom’s Tennessee Pride, Retail L ink Training 2012
Tyson Training and Development, Sales and Marketing 2002
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