Marketing Management

Lindsey E. McGonegal

Costa Mesa, California 949-***-**** ***********@*****.***

S UMMARY: Highly effective marketing generalist with five years of experience in legal and higher-education marketing and

a proven track record of generating leads, managing projects, filling seminars, and increasing profit through traditional and

cutting-edge business development techniques, utilizing strong communications and interpersonal skills.

H IGH LIGH TS

• Project management and coordination

• Print and email marketing campaigns

• Graphic design oversight

• Tracking and analyzing data

• Website management and optimization

• Planning and promoting special events

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• Press releases and announcements Corporate brand development

WORK EXPERIENCE

Marketing Coordinator November, 2012–Present

Matsen Voorhees Law, a division of Bohm Matsen, LLP Costa Mesa, California

• Promote Matsen Voorhees Law's legal and financial planning services by developing and implementing marketing and

advertising campaigns, optimizing and editing websites, tracking sales data, maintaining promotional materials

inventory, and planning special events and trade shows.

• Increased attendance at monthly business development luncheons by 150% through targeted email and print

promotional campaigns, social media presence, and post-event follow-up.

• Managed the completion of website redesign project, meeting all deadlines and staying within budget.

• Plan and lead weekly marketing meetings with law partners; prepare and analyze data on marketing budget, KPIs and

ROI, suggesting strategy and budgetary changes as needed.

• Oversee rebrand of firm’s marketing materials by managing team of graphic designers, marketing interns, consultants

and web developers, including development of brand book.

• Strong working knowledge of Microsoft Office, Outlook, Infusionsoft, social media sites, and office equipment.

Graduate Admissions Counselor March, 2011–April, 2012

Vanguard University of Southern California Costa Mesa, California

• Successfully met enrollment quota for seven graduate programs over four consecutive semesters.

• Successfully recruited and enrolled inaugural class of Master’s students for graduate nursing program, effectively

utilizing social media, phone call, print and email marketing campaigns, including writing and editing copy, to

exceeding enrollment goal by 60%.

Recruiter August, 2009–March, 2011

Educational Resources and Referrals, China (ERRC) Irvine, California

• Represented overseas teaching program to prospective overseas university teachers; developed and maintained

detailed database and harvested leads to exceed program enrollment goals by 10%.

• Utilized strong communications skills to compose and edit weekly and monthly newsletters.

Data Collection Supervisor September, 2006–May, 2012

HN Research Irvine, California

• Successfully met survey quotas of 100 per day; worked swiftly with poise, friendliness, and accuracy.

• Consistently received positive feedback from business management and survey participants.

EDUCATION

M.A. in Specialized Ministry GRE Verbal Score: 167/170: 97th percentile May 2008

Western Seminary, Portland, Oregon GPA 3.9

B.A. in Psychology and Social Behavior May 2004

University of California, Irvine GPA 3.8

I NTEREST S : International travel (1-12 month stints in China, Southeast Asia and Europe), studying Mandarin, reading

theology and biographies, Major League Baseball, tennis, running and volunteering at church

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