Sales Marketing

Kofen Chang

***** ****** ***** ******* ***, CA **765 Phone: 310-***-**** E-Mail: **********@*****.***

Experience

Thermaltake Inc. Account Executive February 2013 – May 2013

• Managed eCommerce, brick and mortar business accounts, such as Amazon, Newegg, Tiger Direct and Micro Center

• Interacted with merchandisers to execute promotions and turned aging item into hot selling items

• Customized and managed 1-3 months promotional plans in advance for individual retail channel

• Planned inventories internally and monitored stock for each account

Newegg.com Merchandiser/Buyer March 2011 – June 2012

• Initiated and executed eCommerce marketing campaigns to achieve category sales forecast

• Conducted pricing, inventory allocation, and assortment through Item Master, Auto-pricing and P&L analysis

• Coordinated with vendors and web management team to produce new product videos and A+ content

• Originated and executed promotional programs to help vendors strategically promote their respective brands and products

• Created high-impact banners to maximize brand exposure and increase conversion rate based on analytics (Coremetrics)

• Raised Marketing Development Funds (MDF) and effectively utilized vendor incentives to drive ROI

• Designed and implemented pricing strategies based on the competitive landscape and analysis (Oracle BI)

Tatung Company of America, Inc. Product Marketing Manager August 2007 – March 2011

• Forecasted with sales team to place orders annually to balance inventory level

• Managed inventory levels by tracking production and sales rates through IBM System i

• Conducted marketing research and competitive market analysis to launch new product lines

• Set the recommended retail price (RRP) and performed margin analysis

• Facilitated in the development of product design, packaging and documentation of imported goods

• Coordinated with media outlets to promote new products through press conferences, radio, and TV commercials

Forta Corporation Marketing Associate July 2004 – July 2005

• Increased shipping efficiency by analyzing data points from the company database for improved forecasting

• Improved post sales communications process resulting in a 10% increase of US based business

• Provided competitive price quotes based on order quantity, delivery methods, and exchange rates

• Established a pricing structure by analyzing market research from multiple international marketplaces

Education

University of Miami September 2005 – June 2007

Masters of Business Administration – Marketing and International Business

Ming Chuan University September 2000 – June 2004

Bachelor of Arts, Economics -- Concentration in Banking, Financial Markets, International Trade and Commerce

Skills

Microsoft Word, Excel, PowerPoint, Oracle BI/OLAP, SEO, Coremetrics, Item Master, Auto-Pricing, Bloomberg, SAS, AS400/JD

Edwards ERP, Minitab, SPSS, WinQSB, Adobe Photoshop, Adobe Illustrator

Conversational and literate in Mandarin Chinese

Contact this candidate