Sales Marketing

Cristina Rivera

Tustin, CA *****

Contact Number: 310-***-****

Email: ******************@*****.***

Accomplishments

Programs: Pioneered successful loyalty programs with focus on dealer

networking and customer retention. One program consisted of a dedicated

customer service line, monthly discount specials including some new

products. A point system database was developed to keep track of all vital

information including those participating and their status.

Trade Shows: Improved Identive Group's booth space by introducing an

interactive technology space resulting in a 30% increased lead generation

and customer retention. Improved Identive Group's tradeshow ROI by 15% with

development and management of unique tradeshow database and sales follow-

up.

Business Development: Assisted Responder Systems' sales team to close $1.5

million medical upgrade at Cedars Sinai.

Expense Reduction: Reduced Identive Group's budget spending by 22% by means

of cutting all outsourced projects, reduced travel costs and streamlined

monthly expenses. Additionally condensed marketing costs by 10% through

negotiating new vendor contracts, managing print and shipping costs.

Promotion: Increased Google, Yahoo and Bing rankings. Established social

media accounts and plan for all business units within Identive Group.

Productivity: Delivered a 20% increase in productivity of the marketing

staff within a six-month period through the implementation of streamlining

and organization of projects and tasks. Daily meetings were put into action

with intentions of reviewing personal goals and weekly team goals.

Additionally, marketing review reports were created for upper management

including our weekly department costs.

Education

. Bachelor of Science - Business Administration, DeVry University, Long

Beach, 2003

. Associate of Science - Business Management, El Camino College,

Torrance, 2001

. Certification in Microsoft Certification Systems Administrator (MCSA)

. 2012 Award from National Association of Professional Women (NAPW)

Technical Skills

Proficient: PC and Mac savvy, Microsoft current office applications-

Access, VBA, Excel, Publisher, Project, Visio, Word, PowerPoint, HTML

syntax, Visual Basic 6.0, Goldmine, CRM Dynamics, SalesForce, AS-400

database, Microsoft Server 2007, Wrike Program Management System, Social

Media platforms, Google Analytics, HootSuite, Constant Contact and online

project programs.

Superior skills in organization, multi-tasking with several projects,

creative writing, media and press release writing, press interviews,

project management, event planning, trade show logistics, training and

presentation skills, detail-oriented, fiscally conservative with department

budgets. Bilingual; Spanish. B to B and B to C experience including

relationship building

Professional Experience

Marketing Specialist, Coordinator and Associate

(Various companies)

November 2012 - Current

Contract work for specific marketing functions:

. Assist and execute marketing campaigns

. Assist with creation of SOP's for existing marketing department

. Organization of trade show event including new booth graphics, logistics,

messaging and product showcase

. Creation of PowerPoint sales decks

. Creation of project management schedule for product launches

. Training staff on Microsoft software

. Set-up of social media accounts and campaign

. Provide copy for collateral, press release, website and white papers

Marketing Manager - North America Marcom Group Lead

Identive Group/Hirsch Identive

August 2011 - October 2012

. Head of marketing department overseeing all marketing activities in North

America

. Liaison with media and advertising including written copy - press

releases and statements to the press

. Manage and execute advertising and promotional activities - "Lunch and

Learn" seminars, business to business conferences and promotion

interviews

. Brainstorming and execution of marketing collateral - copy, graphics and

overall design

. Track technical trends including consumer and industry - Daily tracking,

social media trending

. Manage, brainstorm and execute product launches

. Update of web content and news - provide content and images on bi-weekly

basis

. Conduct market research to determine market analytics for existing and

future products

. Analysis of stock prices, customer research, current market conditions

and competitor information

. Develop and implement social media marketing plans - maintain overall

social media plan, creation of topics on blog page, maintain topics for

daily tweets and Facebook entries and produce weekly social media report

. Develop and implement strategy plans and projects for new and existing

products

. Manage daily productivity of department to ensure deadlines are met

. Monitor, review and report on all marketing activity and results to upper

management on a weekly basis

. Forecast and manage the marketing budget and forecast

. Work with various vendors and ensure solid relationships

. Deliver marketing activity within agreed budget per quarter and by

activity

. Provide ROI Analysis on campaigns and trade shows

. Coordinate, execute and participate in numerous industry trade shows;

globally and domestic

. Meet with dealer network partners for feedback and customer insight

. Creation of monthly newsletter to dealer network - provide copy, graphics

and layout resulting from lead story

. Maintain marketing calendar including supervision of weekly project

marketing meetings

. Problem solving customer and dealer network issues and/or concerns

. Present quarterly marketing activities to CEO, Board of Directors and

Investors

. Global Marketing (Latin America and EMEA)

Marketing Analyst

JM Eagle Corporation

August 2008 - July 2011

. Provide data and analysis for ad hoc report requests from all Sales

Divisions

. Analyze current reports and create new standardized reports for internal

and external use that proactively satisfy customer requirements

. Produce and distribute the Market Driver Report to CEO and Sales

Department monthly

. Support Sales Proposals and Planning

. Responsible for the Annual Growth Plan process including documenting the

current process and suggesting improvements annually

. Administrate the Sales Target Process including maintaining targets in

the AS400 database and providing analysis to Sales

. Assist in updating and implementing Sales/Marketing SOP to make more

effective as well as more productive

. Record system of Sales/CSC/Rep error for re-training or for attention of

management

. Analyze the RGM/RGA/Credit Process to streamline part of the Credit

Advice Process and accelerate the authorization process

. Enforce Return Goods standard operating procedures as well as adding new

measures to minimize mistakes

. ROI Analysis monthly

. Analyze the data trends in sales using ad hoc reports

. Forecasting for sales trends and marketing spending

. Responsible for the Return Goods policy including all paperwork and

ownership of the project

. Building strong relationships between all departments for teamwork in

order to complete Return Goods paperwork

. Organizations of large amounts of data in excel spreadsheets and access

database

Marketing and Sales Manager

Responder Systems Corporation/Rauland-Borg

December 2006 - February 2008

. Responsible for all coordination of lunch presentations for clients in

the healthcare industry such as but not limited to hospitals, clinics and

long term facilities

. Responsible for all trade shows and any special events set by the company

including travel arrangements, all legal and set up paperwork, guest

lists, set up of booth or event room and direct involvement at the

particular event

. Creation and maintenance of CRM files of information regarding clients,

potential clients and marketing campaigns

. Creation of strategic email blast, marketing letters, and case studies

for new products or new marketing campaigns geared towards certain titles

or hospital facilities

. Execution of strategic and successful product launches, including

narrowing down the target market and audience for each product

. Completion of detailed analysis reports throughout and after each

campaign of total loss or gain of sales, time spent and sales leads to

sales team

. ROI and P&L statements for each campaign

. Responsible for tracking all marketing responses from campaigns including

interested clients and facilities

. Responsible for tracking all costs for catered presentations including

costs per person and information regarding meals such as attendees, food

types, beverage types and ROI on event

. Research and purchase of logo merchandise for client giveaways

. Responsible of coordination of attendance of all client meetings with

responsibilities of presenting information including: company, workflow

solutions, products and services

. Presentation of status or any part of a project to upper management

. Training of hospital or facility staff on workflow solutions

. Management of all marketing opportunities available at all meetings and

special organization events

. Creation of case study and literature including copy write as well as

promotions for each quarter

. Communication throughout the marketing team and vendors to insure proper

timelines and milestones were accomplished

. Creation of copy for case studies, newsletters, email blasts, and

brochure handouts

. Establish good relationships with vendors including designers, printing

companies and media relations company

Marketing Director/IT Director

Impact Solutions/Fox Security Services

August 2003 - December 2006

. Responsible for coordination and implementation for marketing department

functions and communications

. Establishing a strong relationship with graphics designer company, and

all vendors

. Web site review and change on monthly basis

. Responsible for complete coordination and execution of all trade shows,

career fairs, and special company events including set up of all details,

coordinating travel arrangements, and direct involvement during all

events

. Creation of marketing campaigns, including mailings, departmental

communication for approvals

. Analyze weekly the strengths and weaknesses of both the marketing and IT

department for improvement

. Design, coordinate, and manage both standard and customized RFP and

retail proposals for all sales efforts

. Responsible for annual marketing and IT budget and for individual

projects, including presentations for new ideas in brand recognition

and/or brand loyalty

. Responsible for gathering, analyzing, and presenting marketing campaigns,

new scripts for telemarketers

. Researching new target markets and provide analysis results and any other

information pertinent to the marketing department

. Analysis of ROI results, P&L, and budgets for both departments

. Analysis of strengths and weaknesses within any marketing campaigns for

budget allocation

. Strategically review all campaigns within the creation for improvements

and weaknesses

. Present to senior executives during monthly corporate meeting

. Coordinate schedules for employees in marketing and IT departments as

well as set up meetings for my direct supervisor, VP of Marketing and

Sales

. Responsible for forecasting for future marketing projects and as well as

but not limited to: sales planning, goal setting, tracking statistics for

sales and marketing, and setting quotas for sales team

. Create and maintain product marketing training manuals

. Execute sales lead reports and coordinate motivational meetings

. Maintain and managed internal IT projects with developers. Duties

included requirements/fact finding, documentation, and implementation

procedures to completion

. Additional responsibilities include managing internal IT support staff

for both on-site and remote users

. Manage several employees in the Marketing and Information Technology

departments

. Overall exceeding excellent organizational and communication skills in

order to keep both departments in pristine condition for review to CEO

and upper management

Contact this candidate