Sales Project Manager

Marketing/Communications/Event Planning/Website Management

Highly effective in Marketer for 17+ years, engaged with customers across

diverse industries and products. Experienced using all aspects of

Interactive, Core, Competency Development, Creative Development, and

Strategy Plan Marketing to drive engagement and sales conversions: Brand

Positioning, Promotions, Event and Tradeshow Director, Email Campaigns,

Social Media, Brand Positioning, Print and Electronic Media Selection and

Placement, Web Analytics and Insights. Proven success growing

established businesses and creating new products and services--both in

the United States & internationally. Diverse industry experience: B2C,

B2B, healthcare, hospitality and industrial. Strong project management

skills & team leadership enable break-though output from diverse teams.

Experienced in multi-million budget management, promotions,

communications and creative briefs.

Professional Experience:

Ask Consulting, Robert Half, AppleOne, Kelly Services

Jun 2009 to Current

Core Marketing/Project Manager/Event Planner/Communications

(consultant)

Old Republic Title: Marketing Manager -Website development and strategy,

project management lifecycle for 5 department websites. Led team from

direction stage thru fruition and transformed ePractices with key

stakeholders, media planning leading to strong SEO, communications,

collateral design, co-branding.

Restore: Director of Marketing, Promotions, and Events - assisted in the

execution of Restore, a day-long event designed to educate and explore

hands-on holistic healing practices. Venue negotiation and contract,

catering, A/V. Created the online ticketing website which resulted in 200%

increase in ticket sales, developed the online copy for the Restore

website, assisted in email blasts through social mediums such as Facebook

and Twitter, developed webisodes, assisted in venue selection, registration

manager, and contributed to securing exhibitors and negotiating contracts.

http://restorehealing.com . RFP management and creative briefs.

Other Contracts: Voice Marketing, St. Francis In the Park Nursing Home,

Target, Sabakan, ASK Martial Arts, LINK International Investments, Aspen

Aerials, Iron River Public Library, CLUEs

VOLT Apr 2011 to

Oct 2012

3M Global Marketing Center of Expertise

(consultant)

Renewable Energy Division

3M:

< Global Marketing Analyst- Brand Management, play book for brand,

global office design, creative development for global marketing

communications, IMC website strategy, strategic planning, assisted in

all internal communications for global marketers.

< Executive Assistant - assisted 3 Managers, 1 Director and 1 Vice

President with all administrative tasks, including: travel logistics,

scheduling, email response, presentations and other coordination needs

< Event Planner - logistics for global training/workshops, venue

negotiation, travel coordination, meeting planning, registration

< Presentation Specialist - Developed and designed the deck for the

Renewable Energy Division strategic planning executive presentation

Thomson Reuters Corporation, Eagan, MN Jun

2006 to Jun 2009

International Project Manager/Event Planner/Internal Communications

(due to layoff)

Provide project management for the integration of SAP for the eCommerce and

software factory of leading 500+ global technology teams involved in

development, rollouts and tech solutions with more than $100 million in

annual revenue. Strategy plan for change management during acquisition of

Reuters globally.

* Launched internal website to manage technical process of SAP

integration, while meeting vigorous timelines including testing,

cutover, and rollout

* Reduced department travel expenses by $55,000 within first three months

of tenure by identifying cost-effective travel agencies and

negotiating vendor contracts.

* Successfully coordinated and hosted numerous development and rollout

sessions with international guests, invitations, promotional materials,

booking venues, selecting guest speakers, onsite project manager.

Pearson Assessments Feb

2006 to Jun 2006

Executive Assistant/Tradeshow Coordinator

(contract assignment)

Served as the executive personal assistant to the Vice President of Sales

for an educational assessment firm with over 70 nationwide and

international locations,

NXC Imaging, Minneapolis, MN Mar

2005 to Feb 2006

Marketing Communications Manager/Event Planner/Sales Coordinator

(consultant position)

Sales and event planning with the President, General Manager, and two

Directors of Sales for successful employee owned distributor and service

provider for radiology and x-ray equipment.

* Played key role in design of website and marketing collateral,

collaborating with Web developers to identify and define essential

components of site functionality.

* Developed inside sales and lead generation team including script

management and training.

* Coordinated over 30 tradeshows, 6 sales and annual meetings, and over

50 special industry events.

* Achieved certified meeting planner, employee of the month, and

certification as an x-ray technician.

* Support of all sales projects, tradeshows, forecast and budget

management

* Compiled and analyzed data from monthly sales reports and events

Wisconsin Cheese Group, Mendota Heights, MN

Mar 2003 to Mar 2005

International Marketing Communications Manager and Event Planner

(due to downsizing)

Managed all sales and marketing functions with the Vice President of Sales

and Vice President of Marketing for the first successful Hispanic stateside

producer and distributor for cheese products.

* Launched the new WIC project and obtained the first Hispanic

certification from the Federal USDA.

* Developed the "Cantina" POS center at retail locations achieving 130%

growth in the Hispanic market.

* Presented marketing strategy to the International Distributors, Mexico,

April 2004.

* Developed sales models through forecasting, margin analysis, pricing.

* Created new master prospect program and relationship development.

* Supported the Vice President of Sales and Vice President of Marketing

with all administrative tasks

MedAdvisor, Edina, MN Nov

2000 to Mar 2003

Marketing Promotions Manager/Tradeshow and Event Manager

(company relocated)

Executed all sales tradeshows and promotional events for division of

Schering Plough Pharmaceuticals

* Planned and successfully executed over 300 special events, community

relations activities, and tradeshows including the annual company sales

meeting.

* Marketing team finished in the top 3 for lead generation in the United

States, which was 149% gain over the planned quota.

Fairfield Communities, Orlando, FL

Dec 1999 to Nov 2000

Marketing Promotions/Special Events Manager (moved

to Minnesota)

Managed all promotional activities and events to gain market share and

increase sales.

* Responsible for 35 million in Company Acquisitions and Business Partner

revenue.

* Developed and implemented comprehensive business plan for the

promotional segment

* Launched new retail store in Charlotte, NC, including vendor selection,

store display/setup, and all other logistics involved

* Interfaced with vendors and Channel Partners on marketing issues

including: tradeshow, seminar partnership, and equipment showcasing.

* Process Management for all contractual obligations and entries

* Developed promotional budget, demo equipment inventory, promotional

product selection and organization of sales events.

* Implemented key relationships for special events with:

. Atlanta Braves Carnival Cruise Lines

. Texas Rangers Universal Studios

Florida Vacation Store, Bloomington, MN Feb

1994 to Dec 1999

Regional Marketing and Sales Manager (moved

to Florida)

Responsible for developing marketing plan and driving all travel packages

and programs for this $300 million time share company.

* Instrumental in making the retail segment the fasting growing market

segment and lead generation producer in company history.

* Developed and implemented highly effective sales tools and trained 40

person sales force on their use

* Business to business sales calls to execute key relationships in order

to formulate the most cost efficient packages for our in-store clients.

* Executed Special Events with: Minnesota Vikings, Underwater World,

Breast Cancer Awareness

* Ranked #1 in the Top 20 Sales Branches in United States and achieved

134% of sales quota

Educational Experience:

Bethel College, St. Paul, MN Bachelor of Arts, Marketing & Corporate

Fitness Aug 1988 to May 1992

Minor: Communications/Health/Athletic Training

Snapshot of Key Areas of Expertise:

* Certified Meeting Planner - Expertise Planner and Vendor Negotiation

* International Business Experience

* Competitive Market Analysis

* Logistics and Print Procurement

* Project and Account Management

* Media Planning, Campaign and Vendor Management

* Website Administration - SharePoint

* Internet Marketing

* Social Media Strategy

* Cross-Functional Team Leadership

* P&L Management and ROI Analysis

* Branding & Brand Positioning

* Product Innovation

* Client Relationship Management

* Advanced Microsoft Office skills

* Advanced Lotus Notes skills

* Website design creation in Adobe products: Illustrator, Photoshop,

InDesign

* Group Sales and Event Management

* Public Relations/Internal Communications

* Development of Marketing Collateral

* Travel Logistics

* Executive Level Administrative Support

* Scheduling Guru

** Excellent References Available Upon Request **

1052 Keefe Street

Eagan, MN 55121

651-***-**** (c) 651-***-**** (h)

ab9s1c@r.postjobfree.com

Greta M Ask

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