Marketing Sales

Experience

Consultant May **** - Present

Marketing Copywriter/PR

Research and write technical and consumer-oriented content to support a wide

range of marketing, public relations and sales needs, including the development

of product marketing, search engine optimization (SEO) and Web, social media,

e-marketing, bylined articles and corporate communications content. Clients:

ReichesBaird Agency, Vertos Medical, Silverado Senior Living, Brandkarma,

Presbyterian Intercommunity Hospital (PIH), Countrywide Financial, Balboa

Insurance, ASICS America, O'Neill Clothing, La Jolla Sport Group, Beach House

PR, National Cervical Cancer Coalition (NCCC), and ASG Renaissance.

Orange County Register /Saddleback Valley News

December 2012 - Present

Guest Columnist - Health & Family

Writing and editing of a biweekly health and family column for the Orange

County Register.

Roland DGA Corp.

February 2011 - April 2012

PR Supervisor/Copywriter

Managed public relations, copywriting and social media functions in support of

the company's sales and marketing teams for its complete line of wide-format

digital print, engraving and rapid prototyping product lines. Worked closely

with a cross-functional team to develop cohesive messaging and content to

support sales. Oversaw research and content development in partnership with

product marketing, including production of technical documentation, collateral,

white papers, articles, presentations, and Web content. Also managed and

implemented the company's search engine optimization (SEO), Web and

pay-per-click advertising campaigns.

HID Global March 2008 - July 2010

Marketing Communications Copywriter/Global Public Relations

Assumed ownership of the company's international marketing communications,

public relations and copywriting functions, as well as content management for

product marketing. Coordination of the company's international PR and

communications teams, including review and approval of all written content, as

well as assisting with event coordination and key messaging. Also responsible

for media relations, brand awareness, social media, email marketing, collateral

development, and coordination of events and product road shows.

J2 Marketing Services October 2000 - September 2002

Public Relations Associate

Partnered closely with clients from the semiconductor, optoelectronic, RF,

computer components and related high-tech markets to develop key messaging

based upon their corporate strategic objectives. Activities include marketing

communications, creative direction, public relations and writing of news

releases, articles, Web content and collateral.

Fox Global Communications September 1998 - June

2000

PR Director

Managed public relations and media for several international travel and

hospitality accounts, including Malaysia Airlines, Ritz-Carlton Kuala Lumpur

and several five-star resorts, providing writing support for news releases,

collateral and articles, as well as leading overseas press tours. Also

responsible for increasing consumer and travel agent awareness, and the

developed of promotions and media relations campaigns to support the clients

key objectives.

Education

San Francisco State University

1994-1997

Bachelor's degree candidate in journalism with an emphasis in history and human

rights.

Saddleback College

1990-1994

General education, with an emphasis in writing and journalism.

Skills

AP Style, AMA Style and Dow Jones trained copywriter/proofreader. MAC and PC

proficient. Experienced with MS Word, PowerPoint and Excel, as well as CMS,

Vocus, Facebook, Twitter, Flickr, LinkedIn, Wiki, Pintertest and Google+.

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