Ashley Smoral
*** *. **** **. ***. ***, Richmond, VA 23223 E-mail: ******.******@*****.***
www.linkedin.com/ashleysmoral Cell #: 804-***-****
Accomplishments:
• Received an “Extreme Shop” (100%) Results
• Raised rental occupancy from 86% to 98.8% in less than 3 months
• Awarded National Verizon B2B Sales Rep for the month of June 2012
• Exceed Verizon B2B daily sales quota over 95% of the time
• Awarded Top Sales Leader Award at the Cydcor U.S. National Conference 2012
• Awarded Server of the Month within 2 months of being hired at Bailey's
• Recruited, trained, and managed team of 5-10 people for B2B Sales
Experience:
The Greens at Virginia Center – Glen Allen, VA 2013 - Present
Marketing/Leasing Consultant –
• Show apartments and process applications for prospective residents
• Demonstrate community and apartment/model and apply product knowledge to presentation by
identifying prospects needs
• Sell apartments and community by communicating the features and benefits and close the sale face to
face, over the phone or via e-mail
• Prepare lease agreements and the accompanying addendums
• Accurately process paperwork and ensure all data in the resident files such as income, credit reports,
assets etc. are kept confidential and in order
• Follow Fair Housing Standards in all matters when working with prospects and residents
• Determine applicants eligibility and maintain continuing property compliance
• Manage the day-to-day outreach, sales and customer service efforts to meet and exceed performance
targets
• Assist in placing, removing/updating banners, balloons, bandit signs, flags, etc
• Responsible for “shopping” competition properties
• Courteously, efficiently handling resident requests and complaints
• Manage and update our online advertisements and follow up on leads
• Work with maintenance to ensure that all customer service requests are completed in a timely manner
• Assist in rental collection and in the service of legal notices
• Represent Grady Management at regional Chamber of Commerce meetings
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Ashley Smoral Resume
The Westin Richmond - Henrico, VA 2012 - 2013
Front Desk Agent
• Regularly exceeded expectations in recruiting guests for our Starwood Preferred Guest Program
• Assisted in coordinating the Front Desk with the other departments
• Verified that the correct charges and credits are posted to the corresponding guest folio
• Ensured all cash and cash equivalents are accounted for and balanced at the beginning and end of
each work shift
• Provided administrative, reception and program support to management and staff
• Resolved guest complaints within scope of authority; otherwise refer the matter to the
management
Service Express Agent
• Answered and direct all incoming calls both inside and outside the hotel using Starwood phone
etiquette
• Maintained up-to-date knowledge of all hotel and area events and activities so that guests
received accurate and prompt information when requested
• Posted and settled all incidental charges and adjusted charges to Guests’ credit cards
• Posted room service charges, settle tickets, and closing procedures
• Followed all accounting procedures according to guidelines to ensure proper revenues
Atlantic Coast Consulting - Glen Allen, VA 2012 - 2012
Client Executive -
• Promoted from Client Manager to Client Executive in under 3 months
• Expertly trained in Business to Business sales techniques for “cold” face to face sales calls
• Cold called small to medium sized businesses within my assigned territory to arrange meetings
with potential customers to prospect for new business
• New client acquisition and client retention rates consistently exceeded local office and national
goals
• Conducted interviews to grow sales team
• Directly hired, trained, and managed team of 5-10 people
• Developed a deep understanding of prospective client’s business (i.e. their challenges, their
opportunities, their constraints, and their competition) and identified their needs before presenting
• Created and effectively delivered product and service presentations, overcame objections with a
94% closing rate
• Worked closely with the Verizon call center and assigned liaison to ensure customer satisfaction
The Local Irish Eatery and Pub- Richmond, VA 2011 – 2012
Server/Bartender
Page: 3
Ashley Smoral Resume
Snooty Fox Stables at Matoaca - Manakin Sabot, VA 2011 - 2012
Manager
Education:
• High School Diploma
• J. Sergeant Reynolds, Richmond, VA, Sophomore Standing
Training/Ceritifications:
• Understanding Basic Tax Credit – AJ Johnson
• Understanding Intermediate Tax Credit – AJ Johnson
• Understanding Advanced Tax Credit – AJ Johnson
• Fairhousing 2013 – CVAA
• OneSite Training – Silver Spring, MD
Special Skills:
• •
Superior Sales Skills with an impressive, proven Hunger to succeed and always eager for the next
record of regularly exceeding quotas challenge
• •
Substantial client retention and client acquisition Experience scheduling appointments, meetings and
experience calendar maintenance
• •
Accomplished recruiter/trainer Meticulous attention to detail
• •
Ability to build, maintain, and positively Excellent interpersonal, organizational, prioritization,
influence strong customer relationships and follow-up skills
• •
B2B sales experience Reliable form of transportation
• •
Excellent verbal and nonverbal communication Proficient organization, multi-tasking and problem-
and delegation skills solving skills
• •
Polished presentation techniques and practices, Highly motivated and efficient, requiring minimal
along with listening ability supervision
• •
Effective negotiation and closing skills Willing to relocate
• •
Commendable team management, motivation and Ability to work well under pressure and meet
leadership skills demanding deadlines
• •
Excellent people skills which extend to a diverse Experienced in Microsoft Office Suite and property
group of individuals and demographics management systems (OneSite)
• •
Familiarity with fiscal operations and supervisory Constant student mentality - always ready to learn
responsibility and improve
• Section 8 and tax credit experience/training