Marketing Human Resources

K AREN B EAUCHAMP

OBJECTIVE

Greenwich, CT-based marketing professional seeks a versatile, stimulating position requiring a mastery of marketing

communications and brand strategy in the Philadelphia or Harrisburg area.

EXPERIENCE

Karen Morstad & Associates Greenwich, Connecticut

4/2011 – Present

Marketing Director

- Branding: Played Integral Role in Several Brand Strategy Assignments; Authored Messaging and Brand Positioning Statements

- Marketing: Created Suite of Materials Including Brochures, Fact Sheets, PowerPoints, Promotional Materials, etc.

- Advertising: Researched, Developed, and Executed Media Plans; Media Relations; Secured Value -Adds

- Web site development: Head of Editorial Services, Photo Research, Art Direction, Beta Testing, and SEO

- Events & Conferences: Participated in Launch and Promotion of InvestmentNews’ Alternative Investments Conference

- Business Development: Identified Marketing / Branding Tactics for Current and Prospective Clients

- Project Management: Liaison between All Clients and Staff; Final Review of All Files; Coordination / Trafficking

- Maintained All Duties Listed Below

4/2009 – 4/2011

Marketing Communications Specialist

- Public Relations: Wrote / Distributed / Pushed Several Press Releases to Local and National Media Outlets

- Pro Bono Campaign: Helped Launch “KM&A Gives Back,” an Annual Campaign Awarding Pro Bono Marketing Services

- Social Media: Launched Platforms, Researched Posts / Materials, Maintained Sites

- Team Development: Recruited and Managed Associates, Art Directors; Initiated and Directed Internship Program

- Project Management: Liaison between Most Clients and Staff; Review of Files; Coordination / Trafficking

4/2007 – 4/2009

Marketing Associate

- Communications: Honed Technical Writing Skills; Drafted Newsletters, Press Releases, PowerPoints, Web site Copy

- Editorial: Reviewed, Edited / Proofread All Documents; Gained Strong Understanding of AP Stylebook

- Office Management: A/P, A/R; Overlooked Legal / Financial Matters and Human Resources (Interview, Training, and Termination)

- Vendor Relations: Acquired / Established Vendor Relations; Secured Estimates and Negotiation

EDUCATION

The Pennsylvania State University State College / Altoona, Pennsylvania 6/1998 – 12/2004

- B.A., letters, arts and sciences B.A., English Pursuit of M.A., philosophy

SKILLSET

Quark Microsoft Newswire Distribution QuickBooks

COMMITTEES

- Advertising Club of Westchester: Events & Communications Committee

- Greenwich Chamber of Commerce: Marketing & Communications Board

88 B Blachley Road Stamford, Connecticut 203-***-**** ***********@*****.***

References Available Upon Request Available for Travel

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