Dyanne Krupinsky
Boynton Beach, Florida 33437
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Advertising Sales
Accomplished account executive with nineteen years experience building regional presence and driving revenue
growth within competitive outdoor advertising markets. Leading sales producer with proven track record for meeting or
exceeding sales and profit goals. Ability to comprehend customer’s needs, overcome obstacles, and deliver strong and
sustainable gains in revenue through consultative selling and excellent customer relationship management. Well-
organized self-starter and confident communicator offering high-caliber presentation, negotiation, and closing skills.
PROFESSIONAL EXPERIENCE
The Happy Herald- January- 2010- to Present.
The Palm Beach Post- West Palm Beach, -Account Executive- Nov.-2008- to 2009
Clipper Magazine Lower Middlesex, New Jersey 2003 – Boynton beach- lakeworth-to October-2008
Account Executive
• Encouraging consistent advertising through consultative selling.
• Seeking seasonal repeat advertisers.
• Seeking special guide advertisers.
• Selling multi-issue and cross-sell contracts.
• Reviewing strategy for growing each client through an effective campaign series.
• Maintaining personal contact to keep abreast of changes in clients’ businesses.
• Continuing to offer fresh ad ideas, coupon offers, new photographs and special effects or design
enhancements.
Comcast Advertising Sales, Monroe, New Jersey 2001 – 2003
Account Executive
• Responsible for entire sales cycle from lead to generation and client assessment through
proposal and presentation.
• Generated new business through cold-calling and follow-up.
R.C. Maxwell Co., Trenton, New Jersey 1981 – 1999
Senior Account Executive
• Maintained approximately 50 established billboard advertising accounts and generated new
business through cold-calling throughout a 4-country territory.
• Consistently ranked # 2 in sales productivity.
• Evaluated needs of prospects in order to promote, enhance value, and sell product and services.
• Managed entire sales cycle from lead generation and client assessment through proposal
preparation and presentation to contract negotiations, project scheduling, product/service delivery,
and follow-up.
• Produced consistent annual increases in client base, expanded representation in new markets,
and introduced product to meet diverse client needs.
• Recognized for commitment to quality customer service and client satisfaction through creative
problem-solving and customer-driven sales initiatives.
Press Communications, Ewing, New Jersey 1980 – 1981
Account Executive
• Marketed radio time for WKXW to retail, travel, leisure, corporate, restaurant, and hospitality
markets.
EDUCATION
Secretarial Certificate, ESSEX BUSINESS SCHOOL, Newark, New Jersey
PROFESSIONAL AFFILIATIONS
Member, Toastmaster, Princeton, New Jersey
Member, Le Tip, Princeton, New Jersey
Member, Princeton Chamber of Commerce, Princeton, New Jersey
Member, Mercer County Chamber of Commerce, Trenton, New Jersey