Real Estate Sales
Resume:
Bernadette Gamboa
Delray Beach, FL 33484
*********@*****.***.
Professional Strengths:
• Possess 10+ years of professional experience as Multi-Media Advertising Account Executive and Sales Manager.
• Highly skilled in strategic planning, account management and consultative sales.
• Excellent communication skills and organizational skills.
• Exceptional management and interpersonal skills with in-depth knowledge of sales and digital platforms.
• Proficient in use of Microsoft Office, Word, Excel, PowerPoint, Social Networking and the Internet.
• Salesforce.com sales level and manager level.
Professional Experience:
2009-2013 News-Press/Gannett Media Group – Fort Myers, FL
Positions Held:
1. Real Estate Sales Manger – Print and Digital
2. Real Estate Online Sales Specialist
3. Real Estate Multi-Media Account Executive
•Managed and trained staff consisting of 2 key account sales reps, 2 resale reps, 1 rental rep, 1 ARS, 1 team coordinator and 1 sales
assistant.
• Create and present multi-media solutions utilizing a full suite of print and digital products.
• Introduced a presentation format that was adapted as a best practice companywide
• Active participant on various board committees.
• Implement strategies for new products, both print and online to increase revenue
• Worked on banner product program that generated an additional 26 new advertisers and $36,000 additional revenue in 1 month.
• Took Agent level online participation from 24 accounts ($1,000 monthly revenue) to over 400 accounts ($15,000 monthly revenue)
• Winner of National Sales Person of the Year for Homefinder.com - 350+ news-papers participants nationwide.
2008-2009 – Prudential Florida Realty/5th Avenue – Realtor – Naples, FL
Positions Held:
1. Realtor Associate
• Sale and rental of Residential Property.
• Planned and executed open houses which afforded me the opportunity to build a client base.
• Devised marketing plan, which included utilizing all forms of media ranging from direct mail to Internet advertising.
• Service buyers in home searches, conducted showings of residential properties to potential buyers.
1995-2008 Sun-Sentinel/Tribune Media– Deerfield Beach, FL
Position Held
1. Digital Manager for Automotive and Real Estate
2. Real Estate Sales Manger – Print and Digital
3. Digital Account Executive Automotive and Real Estate
4. Real Estate Account Executive
•Manage all of real estate category to include all print products and digital products. Total department revenue of
$14,500,000. Department consisted of 4 Account Executives, 2 digital AE’s, 2 sales assistants and 1 special sections writer.
• Manage Automotive and Real Estate Digital Department with revenue of $3,125,000 staff of 4 Account Executives and 1 assistant.
• Implemented new design on real estate website.
• Administered new products for cross media sales.
• Took automotive department on National Score card of 58 Metro accounts from position 19 to position 7 in the nation in first year.
• Developed programs and design for 3 full run real estate sections.
• Maintained and surpassed category goals. Serviced 56 active accounts with revenue of 1,500,000 per year.
• Secured Tribunes largest on-line revenue account in the amount of $200,000 per year.
• Suggested new design for local product that increased advertising space resulting in increased revenue
• Trained additional sales people for expanded market.
• Conducted quarterly dealer product training seminars.
• Responsible for marketing, visual and promotional work for all Trade shows, Board functions and realtor trainings.
• Handled apartments.com national site closing year out doubling sales.
• Instrumental in start-up of Real Estate weekly stand alone special section
• Recipient Sun-Sentinel Directors Multi-Media Award for outstanding sales– highest overall goal 126%
• Recipient of Tribune Interactive MVP Award. Yearly award to the top performer in the market,
Education:
1991-1993 - Cornell University, New York - Communications
2004 - Gold Coast School of Real Estate-Real Estate Sales Associate License #SL3092882
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