Customer Service Sales

JOSEPH ANTHONY CRUZ

Miami, FL ***** Cell: 786-***-****

Email: **********@*****.***

SUMMARY OF QUALIFICATIONS

Extensive experience in Technical, Commercial Sales, Marketing, and Quality Assurance. Highly

resourceful detailed driven individual whose expertise is in developing and managing new and existing

accounts. Strong team player, motivator, guide, negotiator and coach with a reputation for training and

developing employees. Investigated scenarios and implemented process improvement resulting in

identification of root causes to improve customer service, while expanding market share and growth

revenue. Excellent communication skills and highly dedicated individual. Bilingual; fluent in English

and Spanish.

PROFESSIONAL EXPERIENCE

Brisk Coffee Roasters USA September-2012 to Present

Southeast Territory Sales Mgr

Managed and supported territory, responsibilities to grow the South Florida market focusing on

coffee, American and Espresso for the food service industry.

• Cold calling, qualifying and developing sales plans to a wide range of food service clients in the

restaurant, hospitality, healthcare, transportation and food service industries.

• Based on customer analysis provided and maintained commercial beverage equipment.

• Developed, prepared and presented comprehensive and competitive sales proposals.

In-depth knowledge of coffee preferences of Latin and Cuban markets, as well as American

•

coffee.

Managed, maintained and installed various types of equipment, from commercial coffee

•

brewers, large urns and espresso units for the Hispanic market.

• Tracked all customer information, account/client basic information, opportunity forecasting, contact

information, daily activities (emails, calls, site visits and meetings), prepared data reports, all into

company’s CRM (SALESFORCE).

MDT Personnel Account Executive April -2012 to June-2012

Southeast, FL

Provided quality jobs to qualified candidates, handled all aspects of the sales process. Which included

prospecting, needs analysis, presentations, proposal generation, closed deals, consistently generated new

business as well as managed all client relationships for their respective territories. These territories

consisted of Key West to Medley Florida.

Built a portfolio of leads by cold calling, trade shows, networking, customer service calls, site visits and

leveraging existing contact base.

• Provided customers with the highest standard of customer service through contact, follow up and

consultation after the sale to promote growth in assigned territory.

• Tracked all customer information, account/client basic information, opportunity forecasting, contact

information, daily activities (emails, calls, site visits and meetings), prepared data reports, all into

company’s CRM (SALESFORCE).

• Developed, prepared and presented comprehensive and competitive sales proposals.

• Maintained an awareness of the customer’s business environment and changing needs in order to

resolve customer service issues effectively.

• Maintained current lists of light industrial businesses and Construction Blue Book, Dodge Reports

and classified advertisements to assist me with the call logs and the Daily Sales Call Sheets.

• Procured required credit documents, verified rate sheets for all new accounts and partnered with the

respective corporate departments to ensure implementation of proper procedures and excellent

customer service.

JB&C Foods Corp, Miami, Fl 2002 -2012

South East Sales Manager

Originated the company in a highly competitive market. Transforming a new commercial food product

line into a successful sales and Distribution Company. Coordinated all marketing, distribution, and sales

of company products throughout southern Florida.

• Successfully marketed the product resulting in $ 90,000 of average monthly sales.

• Starting with zero customers, built a customer base to 350 clients by developing a strong rapport

ntial customers, finding their particular needs, and matching their needs with specific products

and advertising.

• Researched market competition to identify smaller companies that other competitors were

overlooking; providing an increase in sales by servicing a previously under-served market niche.

• Maximize the accuracy, timely, and cost effective shipment of products to customers through

efficient scheduling and prioritizing of all day to day business activities.

• Continuously evaluated competitive activity to facilitate purchasing and maintain pricing to

improve sales and attain new accounts.

• Built a portfolio of leads by cold calling, trade shows, networking, customer service, and site

visits

RICOH/SAVIN Corporation, Miami, FL1995 -2002

Field Service Representative (Direct Service Division)

Managed and supported service territory for 1100+ digital office products and facsimile machines for

southern east coast Florida. Responsibilities included sales, product maintenance, equipment repairs, and

customer training on new products.

• Led South Florida sales division in maintenance agreements and equipment supply sales.

• Expedited failure analysis and repair of customer products resulting in reduced customer down

time.

• Developed customer relationships by recommending new product placements based on

evaluating

customer requirements.

• Provided highest standard of customer service and purchasing requirements to promote growth

within territory.

• Developed, prepared and presented comprehensive and competitive sales proposals.

KEARFOTT Guidance and Navigation Corporation, Little Falls, NJ 1982-1995

Quality Control Engineer

Responsible for ensuring the compliance of manufactured products to all customer and contractual

requirements. Position included providing technical and training support to technicians and

developing test methodologies for products manufactured in assigned area.

• Effectively handled high volume of work requirements through efficient scheduling and

prioritizing.

• Contributed extensively in the sales and development of company products by collaborating

with

Design Engineers, Production Staff, Vendors, and Sales.

• Expedited failure analysis, repair, and re-qualification of customer returned products.

• Successfully prepared and performed customer and government quality audits and in

house inspections.

EDUCATION

Computer Processing Institute, Paramus, NJ

Associates Degree, Morristown Community College, New Jersey

PROFESSIONAL DEVELOPMENT

Dynamic Presentation Skills • Industry Knowledge • Coaching Skills for Managers

Communicating Professionalism • Process Excellence • CRM/Sales force Exp.

CERTIFICATIONS

Electronics Technology Certification • RICOH Digital Training Center, Miami, FL/ Atlanta, Ga

•Intermediate Networking Certification Comp TIA, Miami, FL/ Atlanta, Ga • A+ Certification

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