Sales Manager
Resume:
MARIAN MOSTOVY
HOPEDALE, MA *****
********@*******.***
www.linkedin.com/in/mmostovy
http://marianmostovy.writersresidence.com
SUMMARY OF QUALIFICATIONS
Marketing communications professional with extensive experience spanning a variety of organizations
including health care, education and technology. Skilled at planning, developing and implementing integrated
marketing communications strategies via Web sites, webinars, press releases, collateral pieces, trade show
exhibits, e-newsletters, direct mail, video, presentations and social media to drive lead generation.
Areas of excellence include:
Strong writing and substantive editing skills
Repurposing marketing and PR content
Collaborating with creative contractors and agencies
Balancing multiple projects to target deadlines
Engaging internal and external stakeholders
EDUCATION
M.S., Communications Management, Simmons College
B.A., English, University of Massachusetts Boston. Magna cum laude
PROFESSIONAL EXPERIENCE
Mostovy Marketing Communications, Hopedale, Mass. 2012-
present
Consult with health care, education and other organizations based on their individual needs.
Marian Mostovy, page 1
Projects have included developing marketing communication plans, writing content for Web and
print, managing graphic design, as well as evaluating Web site content and navigation.
Clients have included a health insurance cooperative for small businesses and health care
technology company.
McKesson Health Solutions, Newton, Mass. 2000 to
2012
Medical management software business unit of $80 billion Fortune 15 company
Sr. Marketing Communications Manager (promoted from Marketing Communications Manager in 2007)
Wrote case studies, email marketing, brochures, fact sheets and other sales support materials for
health plan and hospital decision makers.
Collaborated closely with product marketing managers, subject matter experts and graphic designers.
Coordinated with PR agency to create a steady stream of news releases showcasing new business
and product launches. Managed approval process up through corporate communications department,
ensured distribution of releases to internal and external audiences, and crafted/posted tweets.
Produced sales and account management newsletter to provide key sales messages and up-to-date
information about available sales tools.
Managed logistics and created promotional content for approximately 20 webinars a year, driving new
sales leads, nurturing leads and supporting customer retention.
Updated content for business unit pages on corporate Web site using content management
application, executed SEO and redesign projects, and maintained thought leadership microsite.
Guided process for naming new products according to master brand strategy and trademark
requirements.
UMass Memorial Health Care, Worcester, Mass 1999 to
2000
Health care network with 10,000 employees and $1 billion in revenue
Senior Communications Associate
Managed organizational communications with a focus on quality improvement.
Edited bimonthly publication targeting physician staff as well as an e-newsletter for physicians in
managed care network and their office managers.
Provided marketing communications and public relations support to two hospital units, including
promoting special events and coordinating media relations.
Fresenius Medical Care, Lexington, Mass. 1989 to 1999
$2 billion dialysis products and services company
Marketing Communications Manager, Corporate (promoted in 1998, 1995)
Marian Mostovy, page 2
Supervised two graphic designers and freelancers to create publications, presentations and other print
materials for internal clients.
Prepared annual marketing communications plan and budget.
Created and produced marketing and education materials including newsletters, brochures, direct mail,
exhibit graphics, presentations and print ads.
Wrote news releases and created media kits.
Managed advertising development and placement schedule.
Organized trade show participation.
Wrote content and worked with technical consultant to develop Web site.
AFFILIATIONS
Public Relations Society of America
Danforth Museum of Art, former Director and Overseer
Marian Mostovy, page 3
Contact this candidate