Sales Manager

Carlos D az

*-* ****** *

Urb. Alturas de Torrimar Oeste Phone 787-***-****

Guaynabo, PR 00968 Email: ***************@*****.***

Marketing Executive

New Business Development ( Market Analysis & Assessment ( General

Management Qualifications

Expertise

- Domestic and international product positioning, marketing and sales

- Identify and capitalize on niche markets

- Industry, market, product and customer research/analysis

- Communications skills internally, externally, and cross-culturally

- Improved sales and visibility in all products and brands managed

- Skilled leading sales force, supervising personnel, and managing

large geographic territory

Highlights of Qualifications

o Strong record of contributions in marketing, sales, promotions, and

management of massive product promotion.

o Excellent analytical skills; able to rapid assess competitive markets;

implement effective strategies sales and marketing plans at national

levels; and build, direct, and motivate highly successful sales

organizations.

o Record of top performance and proven ability to design and deliver

diversified, comprehensive, highly marketing initiatives to position and

create demand for new products, to identify and target niche markets, to

rapid come up to speed in new environments and consistently deliver

outstanding results.

o Experience leading an overall staff force both direct and indirect

supervisory authority.

o History of effective interaction and relationship management with

consumers, field sales teams, creative agencies, and multifunctional

project teams.

o Outstanding ability to interact and understand cultural and market

differences to develop best strategies to create excitement about

products and make people respond.

o Fully bilingual (Spanish-English) verbal and written. Computer proficient

(MS Office Suite, Internet).

Related Professional Experience

KIMBERLY CLARK, Bayam n, PR 93-96

(Worldwide leader in essentials for better life, 53,000 employees with

operations in 37 countries, and sales in excess of $19.4 Billion.)

Brand Manager Caribbean / Brand Manager

[Brands: Kleenex, Huggies, Kotex, Depend, Pull Ups]

Held P&L accountability for the development and implementation of marketing

strategies and sales of several products lines, generating an increase of

5% in domestic sales and 15% in the Caribbean. Conducted and maintained

competitive analysis of all products. Accountable for budget management,

advertisement and promotions.

Selected Accomplishments:

o Launched an advertising campaign for Kleenex Facial Tissue, building an

incremental sales revenue by 5% for the first time in five years.

o Designed and created promotions campaigns for supermarket trade,

establishing brand recognition, exceeding company expectations, and

increasing sales by 15%.

o Conceptualized, developed, and manage an internal mailing systems to

sales force in order to receive orders next day and delivered in 48

hours, resulting in sales increase, customer satisfaction, and repeated

sales.

o Led and coordinated all aspects of the marketing plans for Dominican

Republic, Aruba, Curacao, Grand Cayman Islands, St. Thomas, St. Marteen,

Haiti, Jamaica and Trinidad & Tobago.

o Played a major role in the creation of special packages (one or two items

per box) to sale Huggies and Kotex for Dominican Republic, this concepts

resulted in an explosion that boosted sales in the country.

o Developed various sales and marketing campaigns in Spanish and English

languages for Aruba and St. Marteen, which resulting in unexpected sales

increase of 15%.

Carlos Diaz - Page 2

Related Professional Experience continue...

B. FERNANDEZ & HERMANOS, INC., Bayam n, PR 91-93

(Domestic business conglomerate that holds together 5 different companies

that include distribution operations, manufacturing and distribution

companies in the area of consumer-packaged goods, hotel properties and real

estate ventures, and sales in excess of $300 Million)

Brand Manager

[Brands: Budweiser, Bud Light, Michelob, O'Doul's]

Accountable for the development of marketing plans, sales force incentives

programs and negotiation of sponsorship. Managed, coordinated, and

negotiated all promotional programs for all brands, which include special

events, liquors stores, pubs, and restaurants.

Selected Accomplishments:

o Collaborated in the media and promotional campaign of "Viraz n de

Budweiser", achieving stopped the entry of Miller to the market.

Participated in the Regatta Col n introducing the "Budweiser

Clydasdales".

o Led the promotion campaign of Bud Light in pubs (people singing),

achieving an increase of 3% in sales revenues for a light beer.

STERLING WINTHROP, Hato Rey, PR 89-91

(International company dedicated to manufacture and sales households

products.)

[Brands: Perk, Chubs, Lysol]

Handled all aspects of the marketing plans, advertising campaigns, and

public relations for each product, including P&L, budget, and market

research assessments. Created and implemented promotional plans for

customers and clients. Presented marketing plans to top management in

Puerto Rico and United States.

Selected Accomplishments:

o Successfully developed promotions campaigns in hospitals, trade, and

media for each, accomplishing a combined sales increase of 28%.

o Played a major role in the launching of new floor cleaning product to

Puerto Rican market, establishing brand recognition and consumer

acceptance that led to 30% in sales revenues exceeding company

expectations.

CONTINENTAL FOODS, Santurce, PR 87-89

(Lipton Company subsidiary that belongs to Unilever.)

Assistant Brand Manager

[Brands: Sopas Lipton, Lipton Ice Tea, Lipton Teas, Lipton Cup-a-Soup,

Wylers Drink, Wishbone Salad Dressing, Fun Fruits]

Responsible for all trade and consumer promotion; budgeting; marketing

research; manufacturing and sales interface.

Selected Accomplishments:

o Led the direct promotion campaign of Lipton Ice Tea and Wish Bone

achieving a combined impact in sales by 35%.

Additional Professional Experience

Owner 2001-2012

HOME REPAIR HARDWARE STORE, Toa Alta / LOS DIAZ CAR SERVICE, Guaynabo, PR

Provide overall operation management for this two companies with 2

branches, 12 employees and sales in excess of $200,000 annually. Scope of

responsibility includes supervision, A/P and A/R, daily sales analysis,

payroll, inventory control, and purchases, among others.

Real Estate Broker 2006-Present

D AZ REALTY GROUP, Guaynabo, PR

License number 13861. Assist clients who are interested in buying and/or

selling residential or commercial property in the metro areas. Help clients

determine the value of property they want to sell. Negotiate contracts with

buyers and/or agents acting on their behalf. and facilitate the closing

process.

Education

Master Program - Business Administration - Global Management

UNIVERSITY OF PHOENIX, Guaynabo, PR

Bachelor of Science - Business Administration - Marketing

DUQUESNE UNIVERSITY, Pittsburgh, PA

Contact this candidate