Sales Quality Assurance

BRANDON KELLY

P.O. Box ***** 347-***-****

Brooklyn, NY 11205 ********.*****@*****.***

SENIOR ACCOUNT PLANNER & PRODUCT MARKETING EXECUTIVE

Account & Brand Management * Strategic Planning & Marketing * Business & Staff Development

Expert Merchandiser and Buyer, Developing Profitable Forecasting and Planning Initiatives

Strong Retail Math, Social Media Skills, Extensive Public Speaking/Presentation Skills

International Consulting and Marketing Experience

Professional Experience

Cuter Couture NYC, New York, New York 2008-Present

International E-Commerce Apparel Company

Merchandising Manager and Buying Consultant

Manage the buying and selling of Women’s, Men’s, and Children’s designer apparel, Misses and Plus Size

swimwear, footwear and accessories at wholesale and retail levels. Determine mark up/mark down

percentages necessary to ensure profit and plan inventory accordingly to target online demographics. Supervise

visual appearance of in house sales and e commerce sites to attract consumers.

Purchase apparel, accessories, and footwear from major retailers including Bloomingdale’s, Macy’s,

and Nordstrom’s for sample sales and e-commerce sites.

Supervise wholesaling and distribution of overstock merchandise to retail outlet stores, boutiques,

and specialty store accounts.

Determine profit goals and average rate of stock turnover; authorize purchase of merchandise based on

revenue estimates.

PPR (Kering)/RedCats USA, New York, New York 2005-2008

International Luxury, Fashion, and Home Furnishings Company

Senior Account Executive

Develop strategic sales and marketing plans for PPR/RedCats brands. Led in new business development,

inventory management, satellite store sales development, quality audits/analysis and implemented vital

marketing planning/analysis.

Managed liquidation inventory sales to major retailers and specialty store accounts resulting in over $3.5

million in sales.

Supervised retail outlet store inventory and sales for PPR/RedCats brands and implemented new

marketing strategies boosting same store sales by 20% monthly during 2006 thru 2008.

Maximized product sales by forecasting and merchandising clients open to buy resulting in a 75%

increase in overstock internet and direct catalog sales.

Provided client consultation, planning and comprehensive merchandise offerings resulting in target

buying to increase sell through rates and new order frequency.

Constructed marketing/advertising plans and provided media/community relation contacts for retail

outlet stores.

Hansa Diamonds/Andrew Fox Jewelry, New York, New York 1998-2005

International Jewelry Manufacturing & Wholesale Company

Senior Account Executive & Quality Assurance Manager

Developed strategic sales plans, new market/new business development, international vendor relations, field

sales training, quality audits/analysis and implemented vital marketing planning/analysis.

Managed new product launches/development for major jewelry retailers includi ng Zales, Whitehall, Shop

NBC, and JC Penney resulting in 7.5 million in sales.

Supervised and consulted on international quality assurance standards, staff training, production levels

and efficiency with factory owners who account for $50 million in annual sales globally.

Provided factory oversight, production control and distributio n of medium end to luxury semi-

precious/precious stone jewelry domestically and internationally totaling 500k units annually.

Provided business intelligence advice for retailers, publicists, stylists, managers and celebrities on

jewelry trends, product placement and image marketing.

Constructed marketing/advertising plans and provided media relation contacts for independent jewelry

retailers.

Account management and development expert increasing client base by 75%.

EDUCATION

TENNESSEE STATE UNIVERSITY, Nashville, TN

Bachelor of Science, Speech Communication/Journalism 1993

GEMOLOGICAL INSTITUTE OF AMERICA, New York, NY

Diamond Grading Certification 2001

SANDLER SALES INSTITUTE, New York, New York

Certification, President’s Club Professional Sales and Development Program 2004

AMERICAN COLLEGE OF FINANCIAL STUDIES

Post-Graduate Continuing Education in Finance & Account Services 2009-Present

SKILLS

Salesforce, Microsoft Office, Access, Excel, PowerPoint, JDA Arthur Planning

PROFESSIONAL LICENSE

New York, Tennessee

Life, Accident, Health Insurance Broker 2009

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