Sales Marketing

** ***** ***** . ****** ****** NY, *****

Phone 646-***-**** . E-mail: **********@*****.***

Santina PipitonE

Experience

BLOOMINGDALE'S

Oct. 2009 - Apr. 2012

Circulation Analyst

Responsible for carrying out pre-campaign analysis and target

audience selection utilizing various database marketing tools

and systems

Performed detailed analysis that focused on individual customer

segments and analyzed their behavior in various direct mail

campaigns, along with their overall impact on direct mails sales

Analyzed direct mail campaign results to determine effectiveness

and identify potential areas for improvement

Provided direct mail circulation recommendations for future

vendor pieces and storewide catalogs

Worked with database provider (MBS), production team and

mailhouses to ensure timely delivery of mailing lists and

eventual mail drop

Collaborated with internal partners for different report and

analysis needs (including b-com, merchandising and crm

departments)

Performed queries in the MBS Klondike Database to provide

merchants and buyers with cross-shopping, retention and customer

profile reports

Worked with outside vendors (i.e, Axiom, Abacus) to maximize the

impact and efficiency of direct mail initiatives

BARNEYS NEW YORK

Jan. 2008 - Oct. 2009

Database Marketing Associate

Supported the planning and implementation of Barneys New York

strategic plans and growth initiatives by developing queries,

programmed scripts, automated processes and standard reports

Created post campaign reports to analyze the effectiveness of

marketing activities, as well as customer purchasing behavior

and made recommendations to improve customer response to

targeted marketing efforts

Performed queries in the NSB Connected Retailer CRM Database for

segmentation, retention, prospecting and cross-selling

Executed operational processing for development and maintenance

of the NSB Connected Retailer CRM Database, such as NCOA

(National Change of Address) and data hygiene processing

Supported store operation team with calling lists to assist

sales force in reaching their annual sales goals

Developed monthly and quarterly reports by store to track

customer spending and retention rates

Created and maintained the seasonal trunk show schedule, which

required constant contact with the buying office and designers

BERKERY NOYES & CO., LLC

Dec. 2003 - Dec. 2007

Business Development Analyst

Worked closely with Managing Directors, Vice Presidents and

Financial Analysts, to continuously build upon Berkery Noyes'

client base and maintain business relationships

Played an integral part in the signing on of a company in the

BtoB space with revenues of $34M

Identified and researched privately held and public companies

undertaking significant growth initiatives that might represent

potential investment banking clients

Updated and maintained company database used to track mergers,

acquisitions and strategic activities of other organizations

Education

2001- 2005 Pace University

New York, NY

B.B.A., Major: International Management / Minor: Marketing

Graduated summa cum laude

Computer Skills

Proficient in MS Word, Excel, Power Point, MBS Klondike

database and NSB Connected Retailer CRM database

Languages

Fluent in Italian

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