Manager Construction

PAUL JOSEPH DEANTONA

*** *** ****** ** #**** Washington, D.C. 20001

**********@*****.*** 570-***-****

EMPLOYMENT HISTORY

Century 21 - Redwood Realty

REALTOR® March 2013 – Present

Real Estate Agent Washington, DC

Educate buyers and sellers about home purchasing and sales processes

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Provide expert assistance to new home buyers by identifying specific properties, neighborhoods, and amenities they desire

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Help existing home owners determine the value of their property by reviewing current market conditions and comparables

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Advertise properties to other agents and potential buyers; schedule showings and host open house events

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Provide home staging tips to owners that will appeal to multiple buyers and maximize sales price

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Negotiate purchase and coordinate the closing process on behalf of clients

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Forest City Enterprises

General Manager – New Development Operations and Marketing July 2006 – Sept. 2012

The Yards – 42 acre mixed use waterfront development Washington, DC

Manage the financial operations, the initial marketing/branding/pricing, and the ongoing construction/design of the Washington DC’s

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Southeast Waterfront

Write and monitor annual budgets to ensure each asset is profitabl e and operationally sound; reporting to the President & Vice

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President of Operations

Establish pricing and absorption scheduled based on current market trends, local availability, pro -forma goals, and construction

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schedule

Develop strong working relationships with Sr. Vice President of Development & Construction, external general contractors and

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architects to ensure the final product/buildings are functional and marketable, and sustainable

Establish new marketing strategies, price point, unit mix, and target customer for all new multi -family assets; 700+ new units to-date;

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2,800+ expected upon completion

Analyze and monitor prospect traffic generated from internet listing sites to determine cost per lease and overall return on investment;

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work with Director of Digital Marketing on SEO/SEM initiatives to maximize online visibility

Manage internal and external marketing, public relations, and interior design teams to ensure successful promotion and branding of

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the overall development as well as the individual assets

Develop successful marketing plans by reviewing current market statistics, reviewing digital/print media strategies, and ensure creative

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materials create a marketable brand

Oversee the initial design, development and delivery of all printed marketing materials and property websites to ensure consistency in

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branding and a positive user experience

Work with several government agencies and utility companies to obtain proper permitting

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Provide direction to the Capitol Riverfront BID to ensure proper upkeep of The Yards Park

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Parcel – M / Foundry Lofts

170 adaptive re-use loft apartments; 10,000 sq. ft. street level retail

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Construction/development budget $56MM; completed December 2011 – stabilized at 97% July 2012

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Parcel – K / Boilermaker Shops

Adaptive re-use retail; 30,000 sq. ft ground floor retail; 10,000 sq. ft. office

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Construction/development budget $25MM; completed September 2012 – retail build out ongoing

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Parcel – P / Lumber Shed Building

Adaptive re-use retail; 17,350sq. ft. street level retail; 17,350 sq. ft. office

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Construction/development budget $20MM; expected completion 2013

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Parcel – D / Twelve12

218 new construction units; 40,000 sq. ft. mixed retail; 50,000 sq. ft. grocery

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Construction/development budget $65MM; expected completion 2014

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Parcel – N / name TBD

350 new construction units; 20,000 sq. ft. street level retail

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construction/development budget $70MM; expected completion 2015

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PJ DeAntona – Page 1

Forest City Enterprises (continued)

General Manager – Regional Operations

Lenox Club Apartments – 385 units; 4 street level retailers Arlington, VA

The Grand Apartments – 549 units North Bethesda, MD

The River Lofts at Tobacco Row – 731 units; misc. retail; 200,000 sq. ft. office bldg Richmond, VA

Created and managed annual budgets and monthly financial reports timely and accurately – including, but not limited to, Monthly

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Variance Reports, Capital Expense Production Schedule, and Contract Analysis

Combined Gross Potential Rent $30MM Net Operating Income $15MM Net Operating Expenses $10MM

Hired, trained, and mentored new managers at each property to ensure continued success ; 35 additional on-site associates

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Successfully increased occupancy, resident retention, GPR, and NOI at underperforming properties by implementing standardized

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operations and re-structuring on-site staff

Wrote contract specifications based on approved budget and production timeline for the renovation of common areas and

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apartment interiors; allowed for 10 -15% increase in yearly GPR

Proactively pursued new retail tenants that increased revenue and provided additional on site amenities to residents

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Negotiated discounts and new recurring contracts for maintenance and operations; including, but not limited to; landscaping, snow

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removal, interior painting, cleaning and custodial, lifeguard, fitness and pool maintenance, and concierge services

Supervised the development, implementation and creation of new marketing materials and re-branding initiatives

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Identified target demographic for each asset and ensured all marketing was accurate, customer focused, and delivered on time

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Promoted to General Manager of New Development

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Avalon Bay Communities

Assistant Property Manager Oct. 2003 – July 2006

Avalon Summit – 245 units Quincy, MA

Avalon at Steven’s Pond – 326 units (lease-up) Saugus, MA

Acted in place of Property Manager throughout 6-month maternity leave and during “restructuring phase” of New England portfolio

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Helped create budgets and monitored spending at each property, maintained and updated monthly variance reports, weekly

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leasing activity details, and prepared final account statements/refunds for residents

Worked with a team to successfully complete the lease-up of a 326-unit apartment community in less than 9-months

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Live Nation Worldwide Jan. 2003 – Sept. 2003

Marketing and Media Coordinator Pittsburgh, PA

Wrote and distributed press releases announcing new shows and concert events in the Pittsburgh music scene

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Monitored advertisements in local media for upcoming concerts and events to ensure accuracy and proper placement

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Escorted various media professionals in and out of concert venues to ensure band’s media restrictions were observed

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Organized photo opportunities and publicity events for various bands to help cross promote each event

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EDUCATION

University of Pittsburgh Pittsburgh, PA

Bachelor of Arts: Media Communications

Dual Minor: Studio Art (Digital/Graphic Art) and Film Analysis

Coldwell Banker School of Real Estate

Principles & Practices of Real Estate Completion: Feb. 2013

CERTIFICATIONS AND ASSOCATIONS

Northern Virginia Association of Realtors

LIHTC Compliance Certification, HUD Section 42 Tax Credit Program

Elizabeth Moreland Low Income Housing Tax Credit Certification

LIHTC Compliance Certification, HUD Section 42 Tax Credit Program

SOFTWARE AND OTHER APPLICATIONS

Microsoft Office Suite (Excel, Outlook, PowerPoint, Word), Real Page Property Management Software ; YieldStar – pricing optimizer, OneSite -

asset management database, Lead2Lease, Level One, Lead Router; MRIS, Adobe Photoshop

COMMUNITY WORK

Washington Humane Society – Special event and shelter volunteer

Homeward Trails Animal Rescue – Foster dogs from high kill rural shelters; adoption event volunteer

A Forever Home – Foster dogs from high kill rural shelters; adoption event volunteer

PJ DeAntona – Page 2

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