Sales Design

maral petrus

***** ****** ******, **********, ** 91343 818-***-****

**********@*******.***

industry experience

Extensive knowledge in the graphic design industry with strength in the unique combination of creativity and project

management. Experienced in building strategically functioning teams and creating strong synergies with exceptional

leadership, management, problem solving and time management expertise.

qualifications

project management: Successfully project manage a high volume portfolio delivering impeccable results under

demanding deadlines.

creative management: Leadership on all creative projects with a mastery of understanding the design process from

inception to completion. Management of inhouse creative staff and freelancers. Direct, manage and source external

talent and vendors including negotiating pricing, managing budgets and timelines.

brand management: Brand stewart for all private label and licensing projects, ensuring consistency and adherence

to style guides across all product and packaging lines.

technical skills: Illustrator, Photoshop, InDesign, Adobe Acrobat, Adobe Bridge, Filemaker Pro, Bar Code Pro, Suitcase

Fusion, Dropstuff/Expander, Art Files, Toast, Fetch, YousendIt and Microsoft Office.

professional experience

KRACO ENTERPRISES (previously Shell Oil) Moorpark, Ca. october 2010 - present

creative director and manager

Lead and direct the Creative Services design team for a $190 million global automotive aftermarket company

distributing air care, automotive interior fashion and OEM accessories, in addition to exterior product lines. Customer

lineup includes: Target, Walmart, Auto Zone, Pep Boys, Dollar Stores and Costco.

managerial and creative accomplishments:

Creative lead and project manage from creative inception to final completion the day-to-day portfolio of 900 plus

●

product packaging, product design, company web design (front end), promotional and in-line displays, consumer

ads, trade show booth designs and ad hoc projects.

Management of fast-paced inhouse design team consisting of designers, illustrators and freelancers including, hiring,

●

mentoring, training, creating goals and milestones. As well as, commissioning, directing and managing external design

agencies, photographers, translation houses, packaging engineers, printers and directing photoshoots.

Controller of all branding, private label, and licensing (Auto Expressions, Kraco, Glade, Ozium, Ed Hardy, Black Magic,

●

Paul Junior Design, Good Year and Rain X) projects while maintaining brand consistency and on time delivery.

Lead best practice standards for production and pre press files with local and overseas printers to ensure successful

●

execution of packaging and product initiatives including production sign-offs.

Consistent collaboration and communication with marketing, sales and overseas office to ensure adherence to

●

creative goal, while effectively managing budgets and aggressive timelines for successful delivery to customer needs.

Research and present seasonal packaging and design trends to internal teams and effectively translate it to customer

●

packaging needs. As a result, the creative team was awarded with the “Extra Miler Award” by Auto Zone for their

2013 new packaging roll out.

Effectively research and direct designers to translate apparel fashion trends into automotive accessory product lines

●

while maintaining cost challenges and delivering fashion forward products resulting in repeat sales and business.

page 1 of 2

maral petrus

16337 Kinzie Street, Northridge, CA 91343 818-***-****

**********@*******.***

SHELL OIL (Car Care division, previously AXIUS) Moorpark, Ca. april 2003 - september 2010

graphics manager

Lead and directed the Creative Services design team for a $400 million global automotive aftermarket company

distributing air care, automotive interior fashion and OEM accessories, in addition to exterior product lines. Customer

lineup includes: Target, Walmart, Auto Zone, Pep Boys, Dollar Stores and Costco.

managerial and creative accomplishments:

(In addition to primary accomplishments in Creative Director role)

Spearheaded successful package redesign of the air care line that demonstrated clarity, simplicity and made a

●

unique shelf impact by creating a strong branding block. As a result sales grew 32% in it’s initial roll out.

Introduced and custom designed a new project management system utilizing Filemaker Pro database that greatly

●

improved productivity and efficiency as well as streamline outdated traffic workflow methods. Database allowed

any employee to track the progress and get up-to-date information on creative projects.

Wrote and implemented a “Standard Operating Procedures” handbook resulting impeccable improvement in

●

efficiency, workflow, processes and communication.

AXIUS (a division of Pennzoil-Quaker State), Moorpark, Ca. july 2000 - april 2003

art director

Lead and directed an automotive aftermarket accessories company’s internal and external designers from inception

through final completion on various design projects for marketing and sales. Including commissioning photographers

and set design.

creative accomplishments:

● Designed and art directed automotive accessories packaging and products for such clients as: Warner Brothers,

Sanrio, Mattel, Pep Boys, Walmart, Target, Auto Zone, Costco, Dollar Stores and Kmart. Including designing a new seat

cover packaging program. The graphical execution created a strong branding block distinguishing fashion from OEM.

The structural design and material allowed the consumer to see, touch and feel product before purchasing. Sales

grew 30% in it’s initial roll out.

Translated and applied marketing trends effectively to product design from design inception through final completion

●

including product specifications.

Created and designed structural/3-D displays, packaging, brochures, sell sheets, consumer ads, signage, and

●

prepared files for domestic and international printing.

ARTISAN ENTERTAINMENT (currently Lions’s Gate), Santa Monica, Ca. May 1998 - July 2000

art director/ lead designer

Art directed for a leading entertainment company with a diverse presence in motion picture production and

distribution, for home and theatrical entertainment, family entertainment, and digital distribution.

creative accomplishments:

● Concept and design of sales and marketing materials for Theatrical, Home Video and International Departments

included: Trade and consumer advertising, point of purchase displays, sales brochures, packaging, posters, kits and

other various promotional materials.

Collaborated with marketing, sales department and creative team to partner effective marketing strategies with

●

strong creative while working in close collaboration with copywriters, photographers, printers and freelance designers.

awards and recognitions

California State University, Northridge - Deans List (GPA 4.0)

Auto Zone”Extra Miler Award” - 2013

education / courses

California State University, Northridge - B.A. Degree in Graphic Design

Glendale Community College - A.A. Degree in Associate of Arts

Seven Habits of Highly Effective People - by Stephen R. Covey

online portfolio - http://maralpetrus.carbonmade.com

page 2 of 2

Contact this candidate