Sales Marketing

**** ******** ***** ( South Plainfield, NJ ***** ( ********@*****.***

Achievement-Oriented Sales & Marketing Expert

Marketing Excellence ( Project Management ( Product Development

Creative, passionate and dedicated marketing professional with 13 years of

experience, delivering profitable solutions to drive sales, attracting and

maintaining customers and building a solid corporate brand. Proactive

manager, team builder, and tactical planner with the ability to enhance top-

notch marketing solutions, innovative branding strategies and dynamic

corporate events. Special talent for enhancing corporate marketability

through electronic and print marketing tools as well as clear, effective

corporate messaging. Stellar organizational and planning skills

demonstrated in successful event planning experience. Recognized for

decisive leadership and proven ability to face challenges head-on and

execute sound decisions while directing product launches.

Areas of Expertise

Marketing Strategies & Campaigns Focus Group & Market Research

Vendor and Client Communications Development of Training

Materials

Creative Team Leadership Excellent Presentation Skills

Product Positioning & Corporate Public & Media Relations

Branding New Product Launch

Web & Print Content Development Team Building and Leadership

Internet and Email Marketing Market Research

Event Planning and Execution Budget and Allocation

Customer Relationship Management Account Management

Proficient in MS Office Suite Superior Sales Skills

Strategic Partnerships &

Alliances

Highlighted Awards

Awarded for outstanding performance with the Presidents Club Award, placing in

the top 10% of the company for marketing and sales nationwide.

Consistent recipient for the Breakfast of Champions Award for top sales

performance and customer retention.

Awarded President's Silver Eagle award for top sales performance in the

country.

Professional Experience

McGraw hill financial, Hightstown, NJ

Marketing and Sales Account Manager, 2009 to Present

Developed, coached and motivated team members on sales strategy, and

selling techniques by creating a performance driven culture to promote

accountability and personal responsibility.

Selected Accomplishments:

. Lead project modules or work streams using rigorous strategy formulation

methodologies. Reliably deliver quality outcomes to tight deadlines.

. Develop, implement, monitor and review all marketing strategies for the

business on both a regional and national basis.

. Continuously improved the marketing processes within the business through

the development of a structured marketing plan, segmentation analysis

along with optimizing client data to ensure cost effective marketing

programs were delivered.

. Utile effective sales strategy to support a busy and focused team of 8

sales, marketing & product professionals.

. Developed catalogs, course guides and training brochures that enhanced

the sales reps' understanding of complex product features and helped them

sell more effectively. Increased sales by 35%.

. Utilize exceptional product and technical knowledge to train customers on

our digital service.

. Successfully demonstrate a high performance sales culture approach when

dealing with clients.

. Leveraged strengths in cost-effective marketing management and vendor

negotiations to end each year an average of 15% under-budget (without

compromising business growth goals).

. Utilize Customer Relationship Management system to effectively manage key

accounts.

. Perform ongoing customer/market research and demographic profiling to

identify and capitalize on unmet market needs to stay ahead of the curve.

. Produced media kit that demonstrated key marketing analytics and

demographics for use in sales presentations. Efforts were credited as

instrumental in closing numerous high-level deals.

the McGraw-hill companies, Hightstown, NJ

Business Development Executive, 2005 - 2009

Responsible for driving all marketing communications activity including

sales material, trade shows, presentations, direct mail campaigns and

advertising.

Selected Accomplishments:

. Developed and implemented comprehensive marketing plan and research

documents.

. Worked closely with sales force on development and execution of

marketing and follow up programs, and worked closed with OEMs and

vendors.

. Developed financial models including forecasting, pricing and margin

analysis.

. Developed and executed calling campaigns to retain existing clients.

. Maintained in-depth project plans including detailed Excel workbooks

with continually updated task lists, contact lists, deadlines, and

budgets.

. Successfully retained clients by re-evaluating customer needs and

services.

. Rated stretch performer regarding company KPI's (Key Performance

Indicators).

. Met revenue quota and improved 1st year client retention goals.

enterprise rent-a-car, Berkeley Heights, NJ

Marketing Supervisor, 2002 - 2005

Developed and sustained marketing programs using an integrated approach to

endorse the Enterprise brand.

Selected Accomplishments:

. Led company's Door to Door program marketing initiative, resulting in

a 75% expanded client base in six months.

. Developed client listing and marketing literature which increased

leads which earned commendations from executives for surpassing

communication deliverables.

. Conducted surveys and analyzed results in an effort to enhance

customer satisfaction.

. Liaisons for Enterprise to ensure branches are following business

marketing guidelines.

. Designed, developed and implemented marketing and sales campaigns and

employee incentive programs and contests.

. Evaluated target markets and proposed marketing strategies and an

effective training strategy to communicate detailed product knowledge

and formulary selling skills.

. Addressed customer inquiries; interpreted and delivered information;

proposed suggestions; provided guidance; identified, investigated and

negotiated conflicts.

. Organized and executed company representation in trade shows,

conferences, and seminars.

united Parcel service, Secaucus, NJ

Marketing and Sales Associate, 1998 - 2001

Employ effective business development skills to generate leads.

Selected Accomplishments:

. Managed assigned territory including lead generations, cold calling

and client satisfaction surveys.

. Conducted knowledgeable and influential presentations resulting in

increased sales and product awareness.

. Developed proposals for enhancing pricing and negotiated contracts.

. Organized successful trade shows that increased royalty checks by an

average of $1,400.

. Spearheaded all planning activities from concept to execution for

events with up to $100,000 in budget.

. Implemented "Sales Lead Night" which amplified market share and

improved participation by more than 50%.

. Acknowledged for top sales performance in the country with the

"President's Silver Edge" award.

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Technology

Softwar Windows ( 98, 00, XP, Vista), Siebel Oracle CRM on Demand, SAP Horizon

e: Production, SAP Lawson Financial System, Microsoft Office (Word, Excel,

PowerPoint, Outlook, Publisher & Access), InFact Reporting System,

Market Leader Software, Citrix Xen Application, Inquiry Management

Systems (IMS)

Education

REGIS UNIVERSITY, Denver, CO

MBA - Marketing, 2010

VIRGINIA STATE UNIVERSITY, Petersburg, VA

BS - Business management, 1997

Volunteer Experience

Elijah's Promise, New Brunswick, NJ

2010 - present

Hunger Helper

References furnished upon request[pic][pic][pic][pic]

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