Management Marketing
Resume:
CARLOS TORO
*********@*******.***
MARKETING SPECIALIST
SUMMARY Senior Marketing Specialist with solid experience in the
Graphics Communications industry, Marketing, Consumer
Electronics, Product Development, and Product Marketing.
Expertise in workflow management, schedules and resource
allocation. Thorough knowledge of printing, online and
content production processes.
KEY SKILLS Project Management
Creative Staff Management
Project Lifecycle Management
Procedure Writing
Managing Timelines
Web Asset Management
Strategic Sourcing
Brand Management
Agency Partner Management
Estimating and Budgeting
Team Leadership
Experience Supervised the traffic and scheduling of packaging and
marketing collateral. Coordinated assets including images,
CAD drawings, 3D renderings, copy, and product samples to
create accurate schedules for successful product launches.
Managed graphic designers, production artists,
copywriters, and editorial staff; collaborated with art
directors, editorial, compliance group, product
development, program managers, marketing directors and
global program managers.
Outsourced and negotiated procurement of printing.
Reviewed estimates, issued purchase orders in SAP and
conducted press checks. Coordinated product photography
including lifestyle imagery, product shots, and image file
deliveries.
Coordinated and obtained translations on a global scale
for consumer packaging and marketing material. Routed
translations through territories for approvals and
delivered final documents to Program Managers and web
administrators.
EMPLOYERS Harman International, Northridge, CA
2009-2013
Consumer electronics/acoustics
Coordination, traffic, and scheduling of packaging and
marketing collateral for all the Harman brands including
Harman Kardon, JBL, Infinity, AKG, Mark Levinson, Revel,
Soundcraft and JBL Professional;
Coordinate and traffic all projects through the Brand
Services department while working closely with the art
directors, production artists, editorial and compliance
group, product development, program managers, marketing
directors and global program managers.
Superior Lithographics 2006-2008
Large format & folding carton printer
Coordination, traffic, scheduling,
estimating & purchasing.
Generated job tickets in PSI, used
existing estimates to order printing
stock from paper vendors efficiently
while staying in budget.
Coordinate jobs with pre-press,
press, shipping departments and
outside vendors on finishing
processes.
Insync Media, Inglewood, CA 2004-2006
Commercial Printer
Coordination, traffic, scheduling,
estimating & purchasing.
Generated job tickets in PSI, and
Filemaker Pro used existing estimates
to order printing stock from paper
vendors efficiently while staying in
budget. Coordinate jobs with
pre-press, press, shipping
departments and outside vendors on
finishing processes.
1994-1999
Bert-Co Graphics, Los Angeles, CA
Folding Carton Manufacturer
Audit all manufacturing processes
including the outsourced such as foil
stamping, embossing, U.V. coating and
Packaging fulfillment, nationally and
internationally.
Prepared Non-conformance reports and
paperwork for clients who requested
an ISO 9000 certified facility as
COMPUTER well as AIB certified.
PROFICIENCY PC and MAC: Microsoft Office (Word,
Excel, PowerPoint, and Outlook).
Adobe Creative Suite (Illustrator,
Photoshop, In Design, and Bridge).
Database and scheduling: PSI,
Printsmith, Pace, Filemaker Pro,
Clients & Profits, @Task, Agile, and
Infowit.
Education Bachelor's Degree: Graphic
Communications
Cal State University Los Angeles
Electronic Pre-Press / Graphic Design
Pasadena City College
Translations / Interpretation
So. Cal. School of Interpretation
Associate Degree: Graphic Communications / Print
Management
Pasadena City College
Diploma
John Burroughs High School
LANGUAGES Spanish, complete fluency
References Furnished Upon Request
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