Jacqueline S. Fazendin
**** **** ******, ******, ** 80211
612-***-****, ******@**************.***
SUMMARY:
Creative, multi-faceted social media and public relations professional seeking a management position utilizing project management, technical
and analytical skills and communication strengths.
Four Seasons Hotels and Resorts, Scottsdale, AZ 2010-2013
Social Media Marketing & Public Relations
• Developed, managed & promoted custom marketing campaigns; promoting Four Seasons Resort Scottsdale’s brand, packages and initiatives
• Created new email marketing campaigns weekly using HTML
• Monitored ROI of social media marketing campaigns promotional activity
• Assumed role for Public Relations Director, covering responsibilities during second quarter of 2011
• Created and pitched press releases, as well as rollout other marketing initiatives both locally and nationally
• Monitored and engaged in social media daily; increased Four Seasons Scottsdale’s social media exposure/reach in 2012, as well as 1st quarter
of 2013 by 3,000 ++ followers
• Hosted Social Media FAM in April of 2012 resulting in coverage reaching more than 2.3 million people, for a total of more than 84 million
impressions through our custom hashtag
• Produced internal monthly newsletters maintaining key communication in regards to marketing new/current initiatives
• Played a pivotal role in rolling out a new website in 2011 through conception of overall design and information and functionality of the site
• Coordinated photo shoots for a variety of marketing efforts
• Responsible for updating/maintaining all websites
• Graphically designed both digital as well as tangible collateral for marketing purposes
• Managed, mentored and facilitated employee training and growth
SIRVA Relocation, Minneapolis, MN 2007-2009
Relocation Project Manager
• Negotiated & managed the sale of real estate for General Mills, Cargill, Boeing, Intel, Macys, Ventana Medical Systems, & Lands End
• Improved revenue by obtaining service sales for relocation benefits 80% of the time, exceeding the goal by 60%
• Managed hundreds of client employee relocation benefits
• Developed and maintained strong client relationships
• Achieved individual and overall SIRVA scores above set benchmarks
• Top achiever at SIRVA for exceeding home referrals and fees which resulted in profit gains in 3rd and 4th quarter of 2008 - $66,500++
• Managed project meetings to initiate new business opportunities
• Up-sold customers on additional products and services
QUALIFICATIONS SUMMARY
• Well developed written and interpersonal communications skills
• Professional reputation for excellent follow through, dedication, and building and maintaining strong internal and external working relationships
• Ability to work well in a team based environment, as well as independently
• Detailed approach, common sense execution
• Self aware with a passion to learn and grow
• Diverse computer skills including: Microsoft Office Suite, HTML, Photoshop, WordPress, Prezi, GIMP, Final Cut Pro, Web Analytics, Twitter,
Facebook, Instagram, YouTube, Shoutlet, Visio, Access, Paychex, Cision, Crystal Reports, Delphi
EDUCATION
St. Catherine University St. Paul, Minnesota
Bachelor of Science
Major: Communication
REFERENCES
Upon request