Manager Marketing

Holly E. Robb

***** ** **** ***** 786-***-****

Miami, FL 33169 *********@*****.***

EDUCATION Florida International University (FIU) Miami, FL

Candidate for Master of Business Administration (MBA) October 2013

Barry University Miami, FL

B.S. in Marketing and Business Administration May 2007

Graduated in the top 10% of my class; excelling in Marketing

EXPERIENCE Bilzin Sumberg Baena Price & Axelrod LLP Miami, FL

Jan 2008 – Dec 2012

Marketing and Events Associate

Facilitated marketing programs for a commercial law firm in the Brickell

Financial District. Identified opportunities and new business targets to increase the

visibility of individual attorneys. Instrumental in the upkeep, through various

marketing tasks, for 2 of 10 practice groups (responsible for providing services to

at least 20 attorneys) in the firm. Managed 3 personnel under this title.

Created relationships with a number of legal based organizations both

nationally and internationally that led to the advertisement of the brand.

Created copy and overall design for over 50% of the firm s

advertisements and press releases that were included in national media

publications, website, as well as award and charitable recognition

advertorials.

Determined strategies to build industry and public awareness of 3

Wordpress powered blogs, which led to a 25% increase in t raffic to

website from blog launch, and a number of potential client referrals.

Composed email marketing campaigns in Constant Contact on legal

topics, and formulated contact lists in multiple practice areas (i.e.

Commercial Real Estate) for a 75% increased open rate, and 30%

decrease in “remove from list” rate. Maintained a contact base of over

100,000 (CRM program experience).

Trained all new attorneys and maintained company customer relationship

management system (CRM). Delegated several strategies for direct mail

and client relationship building and follow up.

Instrumental in the design aspects, message strategy and placement for

the "new office" campaign that reflected attorneys on the move to the

current Brickell office.

Conducted competitive analysis research and trends for target industry

rainmakers , clients and client companies in order to compile marketing

literature, RFPs and other business development leads for exposure

purposes.

Represented the firm at industry specific national conferences/trade

shows with audience reach of 5,000+, while maintaining relationships

with conference personnel to allow for accessibility to keynote speaking

opportunities and title sponsor exposure.

Responsible for the planning and execution of over 40 events and mixers

targeting the young professional business market in Brickell, South

Miami, Downtown Miami, and South Beach.

Actively involved with top management in an influential attorney

merger , publicized in several media outlets. Negotiated advertisement

placement deals with key news outlets in the South Florida market,

including bi-monthly advertisement placement in the Miami Herald -

Business Monday section, leading to increased client feedback.

Maintained a marketing budget of $1M and projected budge tary expenses

to billing departments to provide monthly summaries of department

purchases to top management. Analyzed quarterly purchases for trends.

PGPP Promotional Group Pembroke Pines, FL

Jun 2003 – Jan 2008

On Premise Event Manager

Managed event detail and developed and implemented plans for key customer

initiatives of named brands in the Miami market.

Raised brand awareness in the market, while working directly with

consumers, assisting in the promotion and distribution of products at

different venues, and coordinating sampling programs for varied products

(Products include: spirits brands, healthcare companies, clothing brands

and car companies)

Instituted loyalty programs for brands to increase buying behavior.

Championed on/off-premise efforts by brand building opportunities at

local accounts.

Orchestrated and trained teams of brand ambassadors to interact with

customers, and knowledgeably relay history of said products.

Collaborated with divisional contacts, consisting of regional managers

and brand teams to develop market offerings.

Supervised onsite POS setup/breakdown and other branding

paraphernalia for audience, and post event follow up materials, not

limited to budgetary tasks and inventory reorders.

Mann Publications Manhattan, NY

Marketing Manager Southeast Region May 2007 – Dec 2007

(Contracted Position)

Research analyst dedicated to the Southeast region for a publication firm

in the discovery of competitors and allies in the industry. Managed a

portfolio of 10 magazines, and located new leads and negotiated with

clients/outlets within the market to place the publication at upscale events

and venues. Managed relationships with regional public relations firms,

and worked exclusively with the company CEO.

OTHER Computer Skills: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint,

Publisher). Photoshop, Adobe InDesign, Joomla/HTML scripts, Google Analytics,

CRM database training and knowledge. Experienced in social networks

(Facebook, LinkedIn, Twitter, Instagram, Pintrest), Constant Contact email

marketing campaigns, Wordpress blog creation and maintenance, and mobile

application design.

Contact this candidate