Sales Marketing

Justin F.

Marketing Coordinator & Social Media Specialist

Summary

Justin Friedman balances marketing experience with sales, graphic design, and publishing expertise to develop

successful online and print marketing campaigns that generate leads, procure new target markets, and maximize

return on investment.

Coupled with his dual Bachelor’s Degrees in Marketing and Business Administration, nine years’ successful

marketing and sales experience and creative abilities allow Justin to help establish brand recognition, product

visibility, and consumer awareness within highly competitive markets.

Justin’s marketing and online advertising areas of expertise include SEO, SEM, Marketing Automation, digital

content management, brand management, social media management, and multiplatform advertising. Notable

achievements include exceeding goals and

expectations, developing effective marketing collateral, creating strategic PowerPoint presentations, and

coordinating lead-generating events.

Client-focused and solutions-oriented, Justin believes that unearthing target audience needs and presenting

product options that meet

those needs is the key to success. And that networking, building strong

client relationships and key account leadership solidifies long-term connections that maximize that success!

He is proficient in Adobe Photoshop, Illustrator, and

InDesign; He also has advanced knowledge of Microsoft PowerPoint and Excel; as well as SharePoint, which

allows him to creatively conceptualize

and design unique marketing. Justin has participated in trend research, analysis, tracking, and forecasting in the

launch of new services and brings experience and enthusiasm to all of his projects.

Specialties

Competitive Research, Search Engine Marketing (SEM), New Product Development, Brand Management,

Online Advertising, Paid Search Marketing, Ad Agency Collaboration, Mobile Marketing, Lead Generation,

Excel, Social Media,Digital Content Management, Ad Campaign Management, Adobe Suite, Creative Design,

Architecture, Relationship Building, Project Management, Google Analytics, Brand Equity, Web Design,

Market Research, Trend Analysis, Detail Oriented, Campaign Budget Management, Word, Powerpoint

Experience

Marketing Coordinator at ASI Group

March 2012 - Present (1 year 6 months)

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- Prepare marketing reports by collecting, analyzing, and summarizing sales data.

- Support sales staff by providing sales data, market trends, forecasts, account analyses, new product

information; relaying customer services requests.

- Research competitive products by identifying and evaluating product characteristics, market share, pricing,

and advertising; maintaining research databases.

- Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing

contacts; developing schedules and assignments; coordinating mailing lists.

- Accomplishes organization goals by accepting ownership for accomplishing new and different requests;

exploring opportunities to add value to job accomplishments.

- Handle the social media mediums to promote products, as well as branding and lead generation.

2 recommendations available upon request

Account Director at Yodle

July 2010 - December 2011 (1 year 6 months)

• Sell large-package online solutions by providing direct, transparent, and proven results with a focus on

customer branding, strategic positioning, and business growth tailoring programs to meet client needs and

to maximize their return on investment.

• Analyze campaign data using tracking and analytics solutions to deliver maximum client ROI.

• Identify proper landing pages, research and develop keywords, create meta-tags, oversee A/B testing, and

generate analytics reporting.

• Collaborated post-sales efforts and customer feedback with Account Manager to ensure maximum account

success.

10 recommendations available upon request

Account Executive at Hess Print Solutions

December 2008 - July 2010 (1 year 8 months)

Helped establish firm’s brand recognition, product visibility, and consumer awareness in the tri-state area by

generating partnership business through direct mail, brochures, and testimonials.

• Quickly converted prospects into customers by managing customer relationships from point of sale to

manufacturing and shipping / logistics.

• Coordinated catalog streamlining and print efficiencies with Procurement, Marketing, and C-Level

Executives via fulfillment, supply chain management, and digital content management solutions.

• Secured as a client one of the largest internationally distributed newsstand publications in the world.

• Acquired $155,000 from a medical supplies firm by conducting in-depth research that isolated distribution,

quality, and binding issues of their B2B catalog and presenting ways to resolve issues and cut costs. Resulted

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in creating a high quality competitive catalog and a very satisfied client.

8 recommendations available upon request

Intern (Marketing Coordinator) at PKA Technologies, Inc.

February 2007 - January 2009 (2 years)

• Provided IT engineering design and support services ranging $100,000 to $1 million to Fortune 500

clients, focusing on building data centers, disaster recovery plans, virtualization technology, technology

support, and value-added services.

• Participated in trend research, analysis, tracking, and forecasting in the roll-out of new services.

• Managed prospect lists and designated leads that could be turned into viable prospects, directly with the

Marketing Director

• Collaborated with Sales and Marketing to coordinate firm’s marketing and customer service projects and

with media buyer to determine key acquisition costs of new client media applications.

• Oversee project implementation with suppliers to monitor their performance, study progress, and track IT

hardware costs.

Key Accomplishments

• Designed firm’s marketing collateral geared towards its potential client base and coordinated its marketing

services with Marketing and Sales teams.

• Pioneered the start up of many new Fortune 500 partnerships by customizing services to meet their

immediate needs and selling on our value proposition and their return on investment.

• Created a large PowerPoint virtualization presentation and presented to C-Level executives on how to

effectively lower their in-house costs, generate more utility from their IT data centers, streamline their

business operations, and cut their costs.

• Built and outfitted a switch to a new CRM workflow and streamlined it to ensure all data was relevant

resulting in a faster and more advanced CRM for easier sales and marketing project collaboration.

• Coordinated customer appreciation events (such as a marketing seminar at Yankee Stadium) to obtain

direct in-person ideas and marketing feedback from CIOs, VPs, and prospective customers to generate

partnership interest.

1 recommendation available upon request

Projects

My website

September 2011 to Present

Members:Justin F., Evelyn S.

BRANDED SOCIAL NETWORKING PROFILE:

Justin Friedman balances marketing experience with sales, graphic design, and publishing expertise to

develop successful online and print marketing campaigns that generate leads, procure new target markets, and

maximize return on investment.

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Publications

Justin's Background

Rivertown Publications Inc. January 1, 2001

Authors: Justin F.

I contribute to the publication, along with helping the Editor In Chief, Phil Bunton, get new customers,

clients.

Tattoo Society Magazine

Hitman Publications Inc. January 1, 2013

Authors: Justin F., Tony Romel

I was able to create a solid relationship with the owner of the publication, which can be found in Barnes and

Noble and all over the world. I was a key influencer in ideas for the publication, engagement, growth and

aesthetics from a consulting perspective. Sales related I was managing over the entire process from going to

press for color sampling to make sure for top accuracy, as well as handling the logistics of working with

making sure the magazine was ready for stores on time, whether in Sydney, Australia to Hamburg, Germany

in stores.

My personal branding

Justin Friedman July 10, 2013

Authors: Justin F.

We live in the digital social media revolution age. Personal branding is a must and a great deal of

importance, since the need to show yourself and market yourself with a niche specialty. Become an expert at

your brand and you will pay dividends!

Skills & Expertise

DoubleClick

PPC

Search Engine Technology

Pay For Performance

Brand Development

SEM

Online Advertising

Lead Generation

SEO

Google Adwords

Analytics

Social Networking

Direct Mail

Email Marketing

Social Media Marketing

Web Analytics

Affiliate Marketing

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Interactive Marketing

Customer Acquisition

Account Management

Social Media

Sales Operations

Mobile Marketing

Adobe Photoshop

marketing automation

Mailing Logistics

Offset Printing

Publication design

Strategy

Graphic Design

Sales

Google Analytics

B2B

Advertising

Marketing

Marketing Strategy

Market Research

Start-ups

Brand Management

Competitive Analysis

Languages

English (Native or bilingual proficiency)

Hebrew (Full professional proficiency)

Spanish (Professional working proficiency)

Italian (Limited working proficiency)

Education

Saint Thomas Aquinas College

BS Marketing, Advertising, 2004 - 2008

Grade: 3.6/4.0

Activities and Societies: Delta Mu Delta, Jewish Campus Life, Business Club, Rivertown Magazine

fundraising.

Saint Thomas Aquinas College

BS in Business Administration, Operations Management, 2004 - 2008

Grade: 3.5

Clarkstown South High School

High School New York State Regents Diploma, AP classes, 2000 - 2004

Carew International Training

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SUNY Plattsburgh

Honors and Awards

Mu Delta Mu member, Cum Laude Graduate Honors, Presidents Club Winner 2009

Interests

Sales, Fishing (Both freshwater and saltwater), reading, travel, hockey, football, photography, and cold calling!

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Justin F.

Marketing Coordinator & Social Media Specialist

21 people have recommended Justin

"Justin is a very quick study and picked up on the capabilities of our company very quickly. He is very

energetic and always gives 110% to all that he does."

Mark N., Estimator, Hess Print Solutions, worked with Justin at ASI Group

"I worked with Justin at Hess. Justin was one our brightest young stars in the Sales organization. He exhibited

great ambition, professionalism, and creativity. His energy and enthusiasm were always impressive and were

always appreciated. I think very highly of Justin and wholeheartedly recommend him."

Bill S., EVP, CFO and Treasurer, Hess Print Solutions, managed Justin indirectly at ASI Group

"I mentored Justin at Yodle. Justin was one of the hardest working individuals I had the pleasure of

mentoring. His grasp of the online market and his ability to learn where second to none. Justin was always

willing to go the extra mile to get the job done."

Michael O., Sr Account Director, Yodle, managed Justin at Yodle

"Justin is one of the most enthusiastic sales persons I have ever come across. His passion for sales and the

Internet Marketing vertical was easy to see during my time working with Justin at Yodle. Hard working and

dedicated, Justin would be an asset to any organization!"

Bryan A., Internet Marketing Consultant, Yodle, worked with Justin at Yodle

"Justin has a great passion for learning and applying sales tactics. He has a great understanding and

knowledge of different industries and he uses them to his advantage. Justin is always open to accept the

feedback that I give and he's a excellent learner."

Jamel H., Account Executive, Yodle, managed Justin indirectly at Yodle

"Working with Justin is working with a true professional. His ability to adapt to any situation while

maintaining his composure makes him easy to learn from/with under even the most extreme circumstances.

Couple these skills with his amicable personality and its hard to find a better colleague."

Erick S., Marketing Consultant, Yodle Inc., worked directly with Justin at Yodle

"I had the pleasure of collaborating with Justin Friedman through our company's interest in his internet

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knowledge. Through our growth at our company, Justin gave us excellent feedback on markets to target,

helping to grow each company's internet presence, which helped us to focus on areas with he highest ROI for

our market. This success cam from both from a PPC, SEO, display advertising approach, and strategic

planning. His marketing knowledge was able to find us new avenues to target larger companies, which was

monumental in growing our business, and track our marketing campaigns for success. Justin is always

looking at what will generate the best ROI for clients, along with the best possible long term strategies from

SEM/SEO. I would greatly recommend him to anyone who is looking for a person who is always one step

ahead of future trends, as he has an gifted innate ability to find markets that fit our needs, and develop

marketing strategies that were incredibly effective for our clients, which has grown our referral base by 70 %.

I highly recommend him!"

Matt G., Account Manager, Advantage Internet Marketing, was a consultant or contractor to Justin at

Yodle

"Justin has built strong business relations with me thru his strong work ethics, high productive energy, and

professional business insights. always willing to go further beyond expectations for clients satisfaction. any

company will be lucky to have a dedicated individual."

Ahmed A., was Justin's client

"I highly recommend working with Justin. He is of extremely good character and his attention to detail is very

impressive. He is very focused on the needs of his clients and understands what they are trying to achieve and

their priorities in general. Overall, my experience working with him was very good and I would recommend

him to anyone that asked."

Keith G., Analyst, Glenhill Capital, was with another company when working with Justin at Yodle

"In the short time that I have worked with Justin I have noticed what it takes to be a true sales professional.

His determination and ability to execute tasks have truly exceeded the expectations of everyone around him. I

would definitely recommend Justin as an associate in any business that is looking for a dedicated individual."

Stephen F. I., Executive Consultant, Yodle, worked with Justin at Yodle

"Justin was one of our brightest young account managers at Hess Print Solutions. Justin is a great self starter

and is driven to succeed. I was impressed with Justin's intellect and his inquisitive nature as he learned about

our business and sought to develop his territory. I believe Justin is mature beyond his years and handles

himself very well in business and professional settings. I think very highly of Justin and his work."

Bill S., Executive Vice President, CFO, Treasurer, Hess Print Solutions, managed Justin indirectly at

Yodle

"To Whom it may Concern: Having worked with Justin, I found him to be a strong asset to our company.

Justin was very self-motivated and a fast learner. He was very good at advocating for the customer. John

Fritzenkotter Hess Print Solutions"

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John F., Sales Representative, Hess Print Solutions, worked directly with Justin at Yodle

"In the brief time that I worked with Justin I was significantly impressed by his energy, drive, and

commitment. He is a self-starter who goes far beyond what is expected. He is able to quickly engage and

impress others and is tenacious in opening doors to new clients. I recommend him highly."

Donald R., Vice Chairman, Hess Print Solutions, managed Justin indirectly at Hess Print Solutions

"Justin was Account Executive at Hess. In his position Justin accomplished everything we set before him. He

exceeded his sales targets. More importantly, Justin was exceptional at developing relationships with clients

and prospective clients. He was self motivated and energetic. His ability to take on special projects and

organize them made him one of the few sales people we selected to handle some of our most important

accounts. I highly recommend Justin to any company looking for an organized energetic results oriented

individual."

Mike D., CEO, Hess Print Solutions, managed Justin indirectly at Hess Print Solutions

"To Whom It May Concern, I highly recommend Justin Friedman for any marketing position. While working

together, he made a great contribution to my company's branding by helping us with our promotional

materials. His work is neat and organized and he knows exaclty what is necessary for each step of the project.

He multitasks efficiently and is able to handle a high-volume workload. I would appreciate an opportunity to

work with him again. Sincerely, Nathan Saylor"

Nathan S., was Justin's client

"Justin is a super-energetic, highly intelligent hard-working young man with a great future ahead of him. He'd

be a worthy asset to anyone who hires him."

Philip B., was Justin's client

"Justin is a very professional Sales Executive with a terrific track record in developing leads and bringing in

new accounts."

Katie T., Sales Representative, Webcrafters, Inc., worked directly with Justin at Hess Print Solutions

"Justin is a very conscientious person with an eye for detail and attentive to customers requests."

Bill R., Corporate Credit Manager, Hess Print Solutions, worked directly with Justin at Hess Print

Solutions

"Justin is smart, professional, very energetic and enthusiastic, he is detailed-oriented and a good organizer.

Justin would be a great asset to any company."

Roger D., Sales Representative, Hess Print Solutions, managed Justin indirectly at Hess Print Solutions

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"Justin is a great guy - tenacious, resourceful and has great work ethics!"

Felise K., CEO, PKA Technologies, Inc., managed Justin indirectly at Hess Print Solutions

"Justin worked with me as an Intern in our marketing and sales departments at PKA Technologies on some

joint projects. Justin was a Marketing Coordinator Intern, but his ability to learn quickly made a profound

impact on the entire venture. Justin's input on formulating strategies on how to position our brand for

consumers, as well as competitors helped to grow our customer base extensively. Justin was able to learn

about our industry incredibly fast, and formulate marketing ideas, which were out-of-the-box and very

successful based on his ability to learn our business. Justin is an incredibly hard worker but his creativity,

marketing, competitive knowledge and branding knowledge are what separates him from the rest. I would

definitely endorse Justin and recommend him highly!"

Kevin M., Sr. Account Executive, Vicom Computer Services, was with another company when working

with Justin at PKA Technologies, Inc.

Contact Justin on LinkedIn

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