Sales Manager
Resume:
CAL R. CAVEY
Centennial, CO 80112
303-***-**** (H) ********@***.*** 720-***-**** (C)
MARKETING / COMMUNICATIONS/ CLIENT RELATIONS /MANAGEMENT
Multi faceted marketing/communications professional with demonstrated ability to make things happen. Substantial
knowledge and experience in financial services, media, public relations and broker dealer industries in sales
management positions. Managed small to large accounts with budgets/volumes up to $15 million. Have
demonstrated success in growing sales teams and sales results. Proven track record of recruiting and retaining
successful sales personnel. Possesses superb presentation skills with proven ability to influence an individual or
group to take recommended course of action and interpersonal skills with an emphasis on building partnerships,
motivating others, managing conflict and negotiating. Strengths and capabilities include: quick assimilation of
technical knowledge, works independently or part of a team, improves public and community relations, leads by
example, and employs hands on experience. Possesses high energy level, and strong work ethic.
Sales / Marketing Strategies Writing/Editing Skills Public Relations
Client Relationship Supervision / Training Problem Solving
Management Skills
Business Development Communication Skills Organizational Skills
PROFESSIONAL EXPERIENCE
JONES INTERNATIONAL UNIVERSITY, Centennial, CO 9/2009 Present
Admissions Counselor
• Director’s Club 2011, 2012, 2013
• Built high quality pipeline of students attained through individual efforts as well as those of
a growing team of professionals.
The nation's pioneering on line university, offers unparalled educational expereinces.. Day to day responsibility for
marketing/sales . Coordinated admissions marketing presentations, scheduling and staff coverage. Responsible for
day to day management of assigned education/career starters, changers and advancements.. Goal oriented, strong
student recruiting abilities. Excellent communication skills.
MARCOA PUBLISHING, INC, Denver, CO 9/2007 – 9/2009
Business Marketing/Relations Manager
• Built high quality pipeline of advertisers attained through individual efforts as well as those of
a growing team of professionals.
• Number one new sales person in volume for 2008.
The nation's largest third party publisher of military guides, telephone directories, relocation guides and industry
specific publications. Day to day responsibility for marketing/sales for the metro Denver area. Coordinated sales
presentations, scheduling and staff coverage. Responsible for day to day management of assigned advertising sales
associates. Coordinated sales schedules, staff coverage, and tele marketing. Trained sales staff in integrity sales
presentations and follow up to our clients. Displayed excellent verbal and written communication skills and
conveyed information to internal and external customers. Cold calling and closing new business and securing
renewal accounts. Edited and proofread all advertisements for accuracy, consistency and brand relevancy.
SILVER HILL FINANCIAL, Denver, CO 6/2006 8/2007
Client Account Manager / Sales Associate
• Built high quality pipeline of loans attained through individual efforts as well as those of a
growing team of professionals.
• Million dollars in volume sales 4 times in 2007
Diversified commercial lending company offering a complete line of real estate secured, home improvement, and
purchase/refinance loan products. Responsible for marketing and communications for western region. Coordinated
sales presentations, scheduling and staff coverage. Responsible for day to day management of assigned mortgage
sales associates. Coordinated sales schedules, staff coverage, and tele marketing. Trained, sales staff in integrity
sales presentation and follow up. Organized, trained, retained and provided appropriate motivation and coaching for
all loan officers. Planned territory coverage. Built high quality pipeline of loans attained through individual efforts
as well as those of a growing team of professionals. Oversaw initial underwriting and file compliance for all loans.
Established sales objectives by forecasting and developing annual sales quotas for each sales representative.
Continually trained sales representatives in all phases of sales cycle and created sales tools: documentation, visual
presentations, and testing materials to support training programs.
EQUITY ONE, INC, Greenwood Village, CO 2/2001 5/2006
Regional Marketing Retention Manager / Loan Officer
Top producing Loan Officer for Equity One Direct sales in 2004.
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Established sales objectives by forecasting and developing annual sales quotas for each sales
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representative.
Diversified consumer lending institution offering a complete line of real estate secured, home improvement, and
unsecured loan products. Provided leadership and motivation to 16 mortgage staffers to achieve high levels of
productivity and morale. Responsible for day to day management of assigned mortgage loan originators.
Coordinated sales schedules, staff coverage, and tele marketing. Trained, sales staff in integrity sales presentation
and follow up. Organized, trained, retained and provided appropriate motivation and coaching for all loan officers.
Oversaw initial underwriting and file compliance for all loans. Built high quality pipeline of loans attained through
individual efforts as well as those of a growing team of professionals. Established sales objectives by forecasting and
developing annual sales quotas for each sales representative.
FULL SERVICE BEVERAGE, Englewood, CO 2/1996 4/2001
Sales / Marketing District Manager
Increased beverage sales for district 15% in year and helped division set regional sales records by
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implementation of new sales and marketing strategies.
Served as district media contact, created and sent appropriate press materials, and managed
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the area media database.
Local Beverage Company that sells distributes and bottles soft drinks for the Colorado Front Range. Managed and
trained merchandising, sales, and customer service staffs. Responsible for client relations, sales presentation, and
follow ups. Managing the district marketing budget. Oversaw local events and promotions within district in order to
drive revenue and profitability, develop customer loyalty, and build on position as a brand leader. Worked with
District Managers, Regional Directors to develop district marketing objectives and plans. Identified complex
problems, quantified problem and provided creative resolutions for solving problem. Built a business case for local
area initiative, and gained support from peers, personnel, and upper management.
KQXI AM 1550, Englewood, CO 3/1993 – 4/1998
Community Affairs Director / Announcer / Sales Assistant
• Developed public relations program for special events
Produced and wrote 100's of press releases and Public Service Announcements.
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Local radio station. Provided communications counsel and support to internal clients and ensured that their strategy,
objectives, and performance are effectively communicated within organization. Announcer responsibilities: On Air
personality, produced news, weather, and sports updates. Music programming and producing abilities. Provided
communications planning, visual management, speech writing, and coordinated production of ads, promotions and
other editorial support for company initiatives. Developed/implemented communications strategies that effectively
address the needs of multiple constituents. Wrote, edited and produced ads, promos and P.S.A.s.
EDUCATION / TECHNICAL SKILLS
University of Southern Colorado, Pueblo, CO. Bachelor of Science degree, Mass Communications, History.
Proficient in the following: Micro Soft Word, Power Point, Excel, Windows and 2003 2007 Outlook etc.
ASSOCIATIONS
Cherry Creek Youth Sports, Arapahoe Youth League. Vice President, Secretary, Web Coordinator and Coach, 2000
to 2009.
Cherry Creek High School Touchdown Club. Board Member 2009 to present.
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