Sales Customer Service

ASHLEE R. SMALLS

704-***-****/ab9la9@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Christian Isaiah, Charlotte, NC November 2011- Present

Online Marketing Manager

• Responsible for managing day to day operations such as: sales, distribution, administration

and production of online activity.

• Analyze consumer buying patterns through the use of site analytics, and online surveys.

• Oversee the planning, coordination and execution of special events to maximize resources

and drive sales.

• Establish sustain relationships with vendors and partner with local non-profit organizations to

plan revenue generating shopping events.

• Develop, manage and implement research, direct marketing and interactive initiatives to

increase sales and customer loyalty.

• Created and developed marketing strategies through social media such as Facebook and

twitter.

• Executed all product content and graphics and banners for the website and all social media

sites.

Belk, Charlotte, NC November 2011-2012

Associate Buyer, Today’s Woman (Plus Woman’s Division)

• Developed and executed merchandise strategies and assortment plans for the plus customer,

based on customer feedback and preferences.

• Identified business opportunities and risks in-season through analyzing sales performance and

gathering marketplace information; implemented strategies to ensure plans were achieved.

• Conducted thorough business analysis on pricing structure and implemented new strategies

which reduced the vendor’s marginal give back and increased our initial mark up by 10 points.

• Partnered with Advertising to develop promotional strategies both in store and online and

identified key items that drove profitable sales and communicated compelling messages to

customers.

• Negotiated vendor allowances, returns and co-ops and used the open to buy process to

manage business.

Nordstrom, Charlotte NC November 2004-2010

Department Manager, The Rail

• Motivated, Inspired and developed a sales team to increase sales through service and

customer loyalty.

• Drove the department’s sales traffic through social media activity and strong visual

merchandising statements.

• Analyzed sales reports and data to determine the needs of the business and set business

strategies.

• Worked directly with vendors to support the purchasing activities of the department.

• Worked with buyers on improvements to the supply chain structure and implementation of

new initiatives.

Designer/Couture Manager

• Consecutive monthly increases which resulted in 4 promotions in five years.

• Strong track-record of providing exceptional customer service.

• Organized trunk shows and private shopping parties for high net worth clientele.

• Recruited, coached and trained a sales team to exceed quotas, build and maintain new and

existing clients and open new retail accounts.

• Niche Marketing/Special Events:

• Partnered with Nordstrom’s vendors and nonprofit organizations to create successful events

which served the community, generated sales and increased traffic flow by 25%

EDUCATION: The Art Institute of Charlotte, Charlotte NC

Graphic Design: Expected graduation date: 03/2014

GPA 3.9 CUM 3.7

Johnson C. Smith University, Charlotte, NC

Bachelor of Science in Business Administration

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