Kelle Link

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Current title: UX Architect, Digital Producer, UI Designer, Art

Director

Software: Axure, Hotgloo, Captivate, Photoshop, Illustrator,

InDesign, Flash, Dreamweaver, GoLive, all Microsoft and Google

applications

Spoken languages: Fluent English, fluent Japanese, basic Tibetan

Work experience:

Wood Mackenzie

UX Architect, Digital Producer

Sept 2011 - current

Challenging project of designing a portal that integrates 35

different products into a seamless experience for the end-user, for

this company that provides intelligence and analysis on global

energy to all major energy companies (ExxonMobil, Chevron, BP etc

Digital Strategy:

Evangelist of long term digital strategy-focused initiatives and

cultural change, and for developing a roadmap that current business

re-design efforts should feed into

Education of management and board on relationship between database

structures, authoring processes, data aggregation, product offering

and marketing

Integrating best practice and innovation around data visualization

techniques into products I am designing, to leverage the data that

this client manages and sells

UX and UI role:

Ability to see the bigger picture amongst the complex taxonomy and

various stakeholder dynamics has been key.

Translating complex data structures, GIS features and

personalization into a set of requirements.

Development of UX concept and wireframe prototypes.

Digital Management and Production:

Stakeholder management: engaging and keeping on board key subject

matter experts and delivery managers through all project phases, as

well as a large third party vendor (Sapient).

Liaison with business analysts and stakeholders, to advise

accordingly on technical and business process limitations on final

product's UX/UI. Iterating any recommendations back into the UX and

corresponding delivery sprint.

Feeding into both agile and waterfall processes as necessitated by

project circumstances, and helping delivery managers with weekly and

daily planning.

Liaison with content authors and CMS team on implementing the new

system as well as feeding to the UX team the CMS limitations to

consider for the UX.

Managing and streamlining various work-streams (UX,

creative/branding, BAs) that feed into the Functional Specification

that will be used for build by the offshore Sapient team. This

involves change management and iteration feedback loops with

stakeholders and tech teams.

Advising on key UX and graphics deliverables to feed into user

testing schedule, and how to integrate findings and related changes

back into the UX process.

Cornell University and Pfizer

UX Architect, Digital Manager

June 2011 - Sept 2011

UX and UI role:

Chief UX role for e-learning project between Pfizer and Cornell

University.

Deliverables: content audit, site maps and wireframes.

Digital Management and Production:

Recommendation of strategic development of LMS/portal system for

delivery of e-learning content, engaging with development/tech and

stakeholder teams to define requirements.

Main liaison with GUI and branding team to translate wireframes into

final designs.

Thomson Reuters

UX Designer, UX Manager

Dec 2010 - June 2011

Led the redesign effort of a suite of applications for the

compliance sector for Thomson Reuters, over 6 months.

UX and UI role: Working collaboratively alongside product owners and

business analysts to create prototypes for 5 complex applications.

Digital Management and Production:

Guiding the development team on making the transition from

wireframes to the developed piece.

Directed the creative/branding team on how to integrate corporate

branding into the whole process.

Created timelines for delivery managers and took in hand the

delivery of interactive prototypes and CSS /graphics guidelines for

the development team.

Delivery of Functional Specification documents.

Working with content creators and advising on best practice of

presenting their content and data for the web.

Created training and Captivate demos on how to use the product for

staff and stakeholders.

The Department of Health, U.K.

UI Designer and Instructional Designer

May 2007 - Dec 2008, July 2010 - Dec 2010

Largest e-learning project in the world, for training doctors and

medical students across the U.K.

Digital Management and Production:

Designed and managed the production of all digital assets for

numerous interactive applications, such as for fetal scan

monitoring, prescribing drugs, MRI scan-based exercises, and more.

Main contact for all GUI related issues for the whole project.

Created graphics and all digital production standards and related

guidelines for offshore and local teams, as well as all content

authors. Ran training for all teams on how to implement this on

content creation end as well as delivery end.

Managed 5 offshore production teams, with QA and troubleshooting

daily.

Instigated and produced the first usability lab with end-users for

e-learning sessions.

UX and UI role:

Initiated a project on creating a global set of templates to be used

across all applications, designing them to ensure scalability and

future-proofing.

Introduced an application development methodology for the Pathopedia

project, helping the development team to produce a functional

specification document by exploring and defining functionality

through wireframes.

Digital Content Writer: Worked in collaboration with medical

specialists to create content for e-learning sessions for training

doctors across the country.

Fusion Experience, London, U.K.

UI Director and IA

Jan 2009 - July 2010

Created innovative user-centric products chiefly for the corporate

finance sector.

Integral part of the pitch team.

Key member in the team that developed an interface for an

international criminal screening system for Complinet (whilst it

became the Compliance sector of Thomson Reuters). This was created

with an eye on future scalability so that more work would be

forthcoming from this client.

Deliverables: wireframes, branded UI designs and creative

specification and functional specification documents.

Main liaison with the client's technical, marketing and business

analytics team, as well as the board of directors.

System Minds Studio, Manchester, U.K.

Art Director

June 2006 - May 2007

Helping to design and implement user interfaces for complex

applications, from financial applications to data management tools.

Instrumental in introducing more mature design practices across the

whole company, one based more on an appreciation of the information

architecture process. I have also been conscientious to mentor

junior designers in educating them on how to design interfaces based

less on how something should look, and more about how it can meet

end-user-requirements.

Brought to System Minds its unique edge in visualizing complex

information in more visual and engaging ways, and am an integral

part of the pitch team in this regard.

Client: ETRADE

Worked on-site in New York and San Francisco for ETRADE, as the main

creative liaison on behalf of System Minds, developing complex

financial applications and advising on build.

Other clients include: DST International and Dunn Humby.

Centrex Police Training College, London & Bramshill, U.K.

Creative Lead

September 2005 - June 2006

Helped develop e-learning solutions for this national police

training college.

Consulted with specialists and end users to develop modules for

Neighborhood Policing.

Ran user testing with the end-users (i.e. the police) from various

regions.

Helped to restructure their design process in order to meet

deadlines more effectively.

Organized photo-shoots and oversaw the illustration team.

Elevator Learning, Manchester, U.K.

Creative Lead

March 2005 - September 2005

Developed concepts, information architectures and front end graphics

for e-learning solutions that try to create immersive game-like

environments, with an emphasis on soft skills learning as well as

traditional linear knowledge.

E-learning solutions have included scenario-based modules for

Microsoft and a knowledge portal for AstraZeneca.

Hired to help develop the design team for this start-up e-learning

company, I endeavored to emphasize to the core team the need for

addressing user needs and mapping out clear client objectives before

diving into front end design, as well as addressing how other

technologies can enable new functionality. I also tried to teach the

team the need to consider scalability and localization in all

aspects of interface design.

Creative lead on the pitch team.

Refined and evolved the company brand, revising font and image usage

as well as the creation of a new site.

Amaze, Liverpool, U.K.

Creative Lead

Nov 2003 - Mar 2005

Consulted for expertise in UI design, interaction design and online

brand development, for both client and pitch work.

Client: Toyota Europe

Designer for Toyota Europe, our principal client, for which duties

included conceptual information architecture overviews to flash

production work, while liaising onsite in Brussels and Munich.

Every car release required a mini-site as well as promotional assets

such as flash banners and interactive downloads. Mini-sites

required concept generation for presenting key features in unique

ways that still communicated Toyota's brand messages. Final

production involved interface design and illustration.

Developed a template system that had to take into account

localization (for translation into all European languages).

Lead creative for Aygo Car Configurator project that included

interactive gaming elements and 3d imaging. After presenting the

concept, working together with an Information Architect we finalized

the functional specifications, moving on to producing the front end

graphics with a team of junior designers.

Helped produce Toyota Europe Lexicon, a repository for knowledge of

all Toyota models, with rich media objects describing everything

from the mechanics of Hybrid Vehicle Engines to steering and

suspension.

Client: The Crown Estate

Working onsite in London with the client, I helped them identify and

develop an online brand presence

Created a scalable template system

Worked with a photographer to develop an image library and graphics

as part of their new online brand

LadyBwear, Stockport, U.K.

Creative Lead

Feb 2003 - Nov 2003

Responsible for creating new corporate identities for the six brands

owned by this ladies fashion company. Carried out to demanding

deadlines, this work has involved logo and brand development for

both online and print assets, including catalogues and magazine ads

Introduced site personalization and helped develop a supporting

content management system

Constructed template systems for each of the company's sites to

ensure consistent branding, in a way that enabled future site

creation at minimum cost

Started a fortnightly 'Open Voice Forum' to try to encourage more

constructive communication techniques amongst the company staff

Quidnunc, New York, U.S.A

Senior Designer

Feb 2000 - March 2002

Client: Goldman Sachs

As part of a team, I helped to develop a standardized interface and

graphics scheme for their global intranets

Working on-site, advised various internal teams - ranging from

technical to marketing departments - on the use of these design

standards and how to implement them according to their users' needs.

This also included delivering tutorials in information architecture

and usability techniques.

Clients: ClubMom.com, Poultryfirst.com, Cygnifi.com, Lease.com

Duties included brand development, interface design and

illustration.

Developed a simple wireframe system and advised on a CMS that would

work in tandem to the information architecture.

Internal work

Prepared and presented design-related topics such as information

design and usability principles, both within Quidnunc and to clients

such as Goldman Sachs and ClubMom.com

Helped to develop 'The Sherpa Project': a scheme that allowed the

technical team and the design team could communicate and learn from

each other's disciplines as well as find areas of overlap. This

helped the company's project processes to evolve.

Presented lectures on 'Hybrid culture design', getting the design

team to discuss how globalization has created new requirements for

designers.

Julien J Studley, New York, U.S.A

Senior Designer

Sept 1998 - Feb 2000

Responsible for developing and managing the production of this

commercial real-estate company's regional intranets and corporate

web site.

My role also included concept generation and creation of print ads

newsletters and brochures.

Managed a team of the programmers, and liased with printers and

various other vendors

Sony Music Entertainment, New York, U.S.A

New Media Designer

June 1997 - Sept 1998

Part of Sony's new New Media team that created the concept of "CD

Extras" (music CDs with interactive features such as games,

screensavers, digital storybooks, etc.)

Duties included concept generation and illustration, working

alongside the artist (ranging from Ozzy Ozbourne to the Black Crows)

to develop interactive CD-roms

IBM, New York, U.S.A and Nagano, Japan

Graphic designer, photographer, HTML programmer, Japanese/English

interpreter

Sept 1996 - April 1997

Part of the Nagano Winter Olympics Website Production team in New

York and then working onsite in Japan, a project that required team

members to work all hours to meet daily live deadlines

I fulfilled many roles for this project: Japanese/English

interpretation, graphic design, digital photography and HTML

programming

Education

Currently learning R and implications for processing and visualizing

data

2013: 1 on 1 training, weekly, with private tutor

TIBCO, online

2012: 1 day training in Spotfire Essentials

YogaWorks, New York

2006: Yoga Teacher Qualification

Manchester City College, Manchester, United Kingdom

2004: Certificate in Mentoring Practice

Grays School of Art, Aberdeen, United Kingdom

1996: BA Honours in Visual Communication

Sacred Heart International School, Tokyo, Japan

1991: Graduated with an International Baccalaureate Diploma

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