Johnna Mitich
W***N**** Bark River Road • Hartland, WI 53029 • 262-***-**** • *********@*****.***
EDUCATION
University of Minnesota – Twin Cities - Minneapolis, Minnesota Graduation: August 2013
School of Journalism & Mass Communication / College of Liberal Arts
Bachelor of Arts - Journalism and Mass Communications
EXPERIENCE
Social Media Assistant December 2012 – May 2013
Babu Social Networks St. Louis Park, Minnesota
• Produced content to generate a social media campaign in correlation with business objectives
• Devised marketing plans to utilize growing markets of Twitter, Facebook, YouTube, Pinterest
• Increased client website traffic by 70% using new social media trends
• Developed simple, intuitive taglines to reach and relate to each company’s target consumer
• Enhanced entire lifespan of a business by offering daily customer deals through social media
On Air Radio Broadcaster August 2011 – September 2012
Power Trip Morning Show 100.3 FM St. Louis Park, Minnesota
• Interviewed audience and athletes for on-location live station events
• Provided female perspective on sports, current events, pop culture
• Reached mass audiences at an effective radiated power of 98,000 watts
• Reported on local sports teams and individual athletes for KFAN.com
• Formed clever responses to listener email, Facebook, and Twitter messages
• Worked in correlation with different local and national media personalities
Sound Board Operator January 2012 – September 2012
KFAN Sports Radio 100.3 FM St. Louis Park, Minnesota
• Controlled audio equipment, sound quality, and log transmitter readings
• Conversed with outside personnel to ensure accurate audio levels of on-air programs
• Updated station’s social media websites with relevant news and scores
• Produced audio highlights from hockey and football game broadcasts
• Contributed live on-air updates of scores following show productions
Peer Academic Advisor December 2009 – January 2012
University of Minnesota – College of Liberal Arts Minneapolis, Minnesota
• Created freshman check-back program in Fall 2010: included weekly discussions,
maintaining advising’s Facebook page, generating group activities, and organizing first
semester feedback into individual reports for professional advisers to review
• Led daily presentations during spring and summer orientations for liberal arts students
• Reviewed probation and degree clearance documents
• Managed front desk duties, including but not limited to: scheduling appointments, entering
data, and assisting students with academic career planning