Sales Management
Resume:
MEJ
cell: 918-***-**** email: ab9irj@r.postjobfree.com
linkedin: linkedin.com/in/bethjohnsonmba
ELIZABETH
N
address: **** *. *** ******* **., Broken Arrow, OK
MARY
SO
HN
JO
S P E C IA L T IE S • Social Media • Branding
• Strategic Consulting • Event Creation & Management
• New Service Launch • Purchase & Contract Negotiation
• Employee Training • Creative Problem Solving
• Innovative Marketing • Latest Trends & Best Practices
H IG H L IG H T S
Successfully re-structured and re-launched department improving and increasing services, creating a multi-channel
marketing plan for: web content, newsletters, email blasts, B2B development/networking and event promotions
Increased recruitment numbers by over 85% during 2 years as graduate recruiter by developing new marketing plan,
specialized branding, expo materials, email lists, & internal consumer recapture/retention program
Negotiated new service contract saving over $8,000 annually & eliminating year over year increasing costs
Mentored by Fortune 6th Fastest Growing Company Executive
E D U C A T IO N
Master of Business Administration Bachelor of Science in Marketing
Concentration in Management and Non-Profit Added emphasis in Online & Specialized Marketing
Oral Roberts University, Tulsa, OK May 2005 Berry College, Rome, GA May 2002
Graduated Top Management Student
E X P E R IE N C E
Career Consultant (Counselor), Career Services, Oral Roberts University, Tulsa, OK Aug. 2007-Present
Recreate, Repurpose & Re-launch department – with new services, website content, implement new online
contact management systems(CMS), career assessment services and creative marketing with consistent pro message
Brand & Image Development – based on competitive analysis rebranded print advertising, launched social media
& email cross-channel marketing campaigns driving traffic to new online and on-campus services and events
Researched, Tested and Negotiated the current contract on new Car eer Assessment System for ORU –
replaced former service with one offering more features and better overall accuracy while still meeting the niche needs
of the students, alumni and professors – contract halts year over year increases saving $8,000 the first year
Strategic/Brand Consultant & Career Specialist – identifying talents, interests and personality types to find
well-fitted majors and career options through online assessments, small group reflection sessions, and one -on-one
career consulting/strategic planning from freshman year through initial career destination and beyond
Best Practices & Latest Trends – actively involved in LinkedIn groups and other professionally relevant
organizations to offer the latest top notch professional services and advice/training to our constituents
Employee Training – Trained numerous graduate and undergraduate student workers on all department services
Establishing Mistake-proofing Systems, Project Management & Event Guidelines/Procedures –
boosting both the effectiveness & scope of the department's reach in providing high level services & professionalism
Client-focused Services, & Continual Systems Improvement – producing increased efficiencies through
constant consumer feedback & program updating allowing the takeover of new services from other departments
Event Creation, Project & Worker Management – develop & host multiple events throughout the year
including Expos, Nanny Fairs, & Professional Development Workshops; managing workers & volunteers for events
B2B Networking – collaborate to connect with hundreds of business across multiple industries promoting ORU
students and alumni, network grew from 500 to over 3,500 through new services, events, and email campaigns
Surveys & Statistical Analysis – produced, tabulated and analyzed grad placement and service surveys to track
university and departmental effectiveness and various graduate trends, to be reported to Board of Trustees & PR
Constant Skills Improvement – for example, self taught Adobe Pro form building, became resident expert,
developed forms for other depts., even IT Department calls to ask questions about this program
Graduate Business Representative (Recruiter), Oral Roberts University, Tulsa, OK Jun 2005 - Aug 2007
Results driven: 85% growth during two year tenure in the MBA & MMGT Grad Business Programs.
Negotiated university promotional signage deal for all grad programs and undergrad admissions resulting in
the purchase of the first updated signage in over 10 years while keeping belo w budget constraints.
MEJ cell: 918-***-****
email: ab9irj@r.postjobfree.com
(Graduate Business Rep Cont.)
Developed a Multi-dimensional Marketing Plan with direct and digital recruiting efforts including:
Managing off-campus catered events branded as “parties” reaching dozens of potential candidates at once,
Presenting entertaining classroom sessions highlighting the benefits the grad programs,
Focused in-depth one-on-one lunch and coffee meetings to discuss potential candidates’ individual goals and
Created new concepts for print and online advertising, direct emailing efforts and replaced outdated displays
with cutting-edge quick set-up signage correlated with overall University themes, image and message.
Streamlined graduate admissions process for business department including:
Improving coordination and communications with the Admissions and Financial Aid Departments and
Developing and digitizing all new admissions material s a university first, adopted company wide.
Real Estate Sales Associate, Keller Williams Realty, Tulsa, OK Aug 2008 – Dec 2011
Managed part-time real estate sales venture totaling hundreds of thousands in sales.
Negotiation specialist, even in bidding wars, always acquired desired home and for less than listing price.
Specialized in first-time home buyers, including needs assessment, purchasing strategy/financial affordability
consultation, home location, contract writing and expert contract negotiation techniques.
Adjunct Professor, School of Life Long Education, Oral Roberts University, Tulsa, OK Apr 2006 - Aug 2009
Created distance courses in Marketing, Management, Econ I & II, Operations Management, Business Law I & II
and Finance, with dozens of students simultaneously in multiple courses; also taught Critical Thinking on campus.
Graduate Assistant to the Dean, School of Business, Oral Roberts University, Tulsa, OK Jan 2004 - May 2005
Mentored by dean, a Fortune 500 top 6 Fastest Growing Companies executive.
Produced numerous excel documents for budgeting, investments and professional presentations
delivered by the Dean in both public and private functions to audiences ranging from 10 to over 2,000 people.
Collaborated in teaching Dean's Creativity in Business course including quiz and test development,
PowerPoint presentations and classroom exercis es in creative thinking and idea generation.
Participated in Smashing Quotas project to create motivational sales CD's based on the Dean’s many years of
successful sales management and merger and acquisitions expertise.
Administrative Assistant, Cobb Cou nty Toyota, Kennesaw, GA Jun 1999 - Dec 2003
Set up contact management online database for new second dealership and trained numerous new personnel.
Tracked customer progress with sales staff and kept records of communication updated for sales and
management personnel using industry-leading online contact management software.
Managed all incoming calls for sales, service and body shop departments at dealership consistently ranked
in the top three dealerships in the Southeast moving over 300 units a month .
S K IL L S
• New service launch experience
Level of Experience
including several online information
Powerpoint
Adobe Pro
Explorer
tracking programs
Publisher
WordPress
Outlook
Linked In
W ord
Excel
CMS
Prezi
• Quick adapter to new software tools
C reative
Adobe
and online service products
• Multi-channel marketing experience
Online Social Media
Adobe
Microsoft Office
REFERENCES
Rich Enriquez Dr. Mark Lewandowski Dr. James Russell
Director of Golf Operations Executive Vice President Undergrad Chairman & Professor
Escena Golf Club, Palm Springs, CA PDCRX, Tulsa, OK Oral Roberts University, Tulsa, OK
706-***-**** 918-***-**** 918-***-****
June Williams Elizabeth Sheehan
Licensed Professional Counselor Loan Officer, Worship Leader & Professional Musician
New Life Counseling, Austin, TX Prime Lending, Tulsa, OK
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