Sales Human Resources

Steven L. Tanner

**** ****** **** ~ Duluth, MN **804 ~ 218-***-**** ~

***********@*********.***

High Impact change agent & business executive with over 22 years of Profit

& Loss experience leading high growth organizations. Experienced "hands-on"

leader of turn around and start up companies throughout the business life-

cycle. Explosive and sustained record of earnings & revenue growth (35%+

and 25% 10 yr CAGR respectively) Driving innovation and transformation

throughout organizations through successive iterations of improvement

supported by the foundations of quantitative management---quantizing and

benchmarking. Recognized thought leader and implementation expert for the

integration of new acquisitions into existing ones, including all

financial, operational, marketing, and sales systems. Innovative solver of

complex problems, direct communicator, and successful negotiator.

Key leadership skills include:

P&L Management (> $500MM) Multi-market M&A Integration & Financing

Management

Business Strategic Leadership Business Planning & Modeling

Start-Up/Turnaround

Business Transformation Acquisition of Product Development

Capital

Performance Optimization Support Center Change Management

Revenue Growth Operations Cost Structure Optimization

Call Center Optimization Process Project Management

Re-engineering

Career History

F2 Technologies Holdings, LLC, Willington, NC

2006-

Present

Chief Operating Officer

Manage Day to Day operations and development of an early stage patented

airborne data network platform, as well as a variety of data management

tools. Developed financial model and responsible for overall business

strategy in concert with CEO & Board of Directors.

> Some examples of duties:

o Manned (future plans include unmanned) airborne utility meter

reading

o Highly secure streaming video/data application development

o Development of airborne situational awareness applications for

utilities

o Developing potential rural airborne alternative for data

collection and transmission

o Container security initiative

> Worked collaboratively with CEO on fund raising

> Developing Strategic Alternatives & partnerships

Tanner Development, Duluth, MN 2005 - Present

President/Owner

Provide Management & Professional Services to telecommunications and

technology companies providing business life-cycle management, Digital Life-

cycle Strategy (from profile to ecommerce to retention) business turn

around, business intelligence, strategic planning (opportunity

optimization), High impact marketing, financial modeling, business process

improvement, business development (including M&A), high impact revenue

growth planning, cost restructuring, and general business practices.

Some Example Engagements & Results:

> Developed SaaS, PaaS and hybrid-Cloud Based CMS business models

> Contract Negotiation for managed cross platform services

> Call Center Optimization-increase customer retention & reduce Write-

off

> Served as outsourced Executive for rural wireless carrier

o Strategy Development for multiple brand launch : contract and

non-contract brands

o Re-Imaged Brand and launched sub-brand in new category

increasing revenue, share and income, including e-commerce

o Reorganized Sales effort and channel strategy increasing sales

75%

o Negotiated Strategic Development agreement with National Large

Cap carrier to diversify concentration risk

Steven L. Tanner Page Two

o Planned with CEO Business re-engineering and implemented

reducing operating costs

o Project Managed deployment of new ERP, BSS/OSS, & Business

Intelligence & Analytics Engine

o Managed Network deployment of 3G technology & recommended vendor

of choice

o Managed deployment of network capital projects, including RF

design, site selection & vendor selection

> Partnered with Private Equity evaluating opportunities for wireless

acquisition

Senior Vice President/Regional V.P., Dobson Communications, 2000 - late

2004

Grew P&L from $325 million to $525 million, grew to 720,000 subscribers Led

over 900 employees throughout 9 states consistently improving sales, cost,

churn, customer satisfaction, capital efficiency, and profitability.

Volunteered to lead the evaluation and deployment of next generation

technology for company, which led to full adoption of my recommendation.

Increased market share through "no contract" monthly product and secured

state partnership for pioneering rural broadband initiative. Successfully

turned around multiple acquired businesses.

> Achieved revenue margins of 42%,

> Reduced cash costs per subscriber by 12% compounded annually.

> Lowered acquisition cost: beating industry by 25%.

> Turned troubled business units from negative cash flow of -5% to positive

cash flow of 20% within 6 months.

> Maintained average customer churn rate of 1.5% - industry average was 3%

-

o Successfully developed & transformed call centers into strategic

CEM assets

o Re-tooled outbound into profit centers

o Improved write-off to less than 1% of recurring native revenues

> Lowered cash cost per subscriber to an industry-leading $18.

> Managed end to end development & deployment of 200 sites, from green-

field to DAS sites

> Initiated customer support center re-structuring leading to 35%

efficiency improvement in cost and improved customer metrics

Vice President, American Cellular Corporation, 1998 - 2000

Managed P&L of $135 million market with 125,000 subscribers. Fully

responsible for all functional groups: engineering, sales, administration,

call center operations, finance and accounting, human resources, and IT.

> Grew revenues at a compound annual growth rate (CAGR) of 25%, with growth

in annual revenue per unit (ARPU) at 7% annually.

> Achieved an exceptional EBITDA margin of 64% in 1999, with free cash flow

of 40%.

> Successfully negotiated roaming contracts with 7 carriers, lowering

roaming costs by $7 million annually and increasing footprint for

subscribers.

> Deployed over $20 million in capital projects, earning an internal rate

of return of 75%.

> Pioneered a company retail store initiative when third party dealers were

norm, reducing acquisition cost and increasing sales

> Implemented call center technology upgrade to Nortel Meridian and Avaya

Dialer, substantially increasing efficiency.

Vice President, PriCellular Corporation, 1995 - 1998

Held full operational (engineering, sales, marketing, call center

operations, human resources, finance, and IT) and P&L responsibility for

this business unit which generated revenues of $87 million, serving a

population of 1 million with 105,000 subscribers.

> Built market from 1,500 subscribers to 105,000 subscribers, reflecting a

revenue jump from $14 million to $87 million, in 3 years.

> Deployed Capital network projects in excess of $30million with Internal

rates of return in excess of 65%

> Key team member for High Yield Debt financing presentations to multiple

investors in multiple cities.

> Grew market through acquisition of 4 adjoining markets, including

performing all due diligence, establishing terms, and negotiating

favorable contracts.

> Achieved EBITDA margins of 45% throughout aggressive growth phases.

> Established new call centers in Duluth and Baxter, MN.

> Developed and refined Key Drivers Report for entire company, which is

still in use today.

Steven L. Tanner Page Three

Tanner & Associates St. Louis, MO 1993 - 1994

Consulted with Southwestern Bell Mobile Systems, Ameritech, Central Paging,

and others, providing expertise in strategic business planning, financing

options, marketing strategy, and sales training.

> Improved (CLEC) revenues over 25% to $17 million in 12mos by expanding

distribution strategy and introduction of relevant products.

> Assisted in recapitalization of multi-carrier agent and managed lender

and new investors relationship during transition

> Created PCS C-Block auction strategy and assisting with capitalization

strategy ($10MM) for new wireless entrant

> Collaborated with major wireless carrier in the development of indirect

dealer strategy and reseller strategy

> Developed local exchange carrier reseller (CLEC) business plan for

telephony services in rural and suburban Illinois markets. Specifically

identified higher margin data services and messaging products and

negotiated wholesale costs on behalf of CLEC.

General Manager, American Paging, St. Louis, MO

1991-1992

Managed $5 million operations in the St. Louis market area, including

sales, accounting, and customer care, engineering, and product development.

Grew Revenues 25% per annum. Improved Cash flow from -$350K to $1.5MM.

Managed the transition during asset sale to competitor.

Market Manager, Crowley Cellular, Joplin & Springfield, MO

1989-1991

Successfully developed and launched both markets. Added $5MM in total

revenue. Opened 3 company owned retail locations and 20 dealer locations.

Developed B2B sales channel, hiring and managing a team of 8 sales

professionals. Managed marketing and advertising budget of $1.5MM.

Developed reseller relationship with Alltel while Springfield license was

in dispute

Education

B.Sc., Major-Quantitative Psychology, minor-Statistics/Math, Magna Cum

Laude, Missouri Southern State University,

Additional & substanital Graduate Study in operations management, finance,

statistical modeling, strategic planning, and business development

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