Carl E. Herbert

*** ***** ****** ***** ( Stokesdale, NC 27357

615-***-**** ( ab9ipd@r.postjobfree.com

GLOBAL PRODUCT MANAGEMENT EXECUTIVE

Goal-oriented and talented product management executive with an extensive

history of penetrating global markets, forging long-term B2B/B2C

relationships and managing successful revenue campaigns and product

launches. Proven expertise in accelerating revenue growth through

persistent market penetration from message and channel alignment, partner

recruitment, and establishing consultative, value creation -based marketing

and selling processes. Expert at elevating name/brand differentiation and

recognition, generating leads in both growing and mature markets and

recruiting/developing sales and marketing teams, while effectively managing

costs. Recognized ability to build, guide and sustain successful integrated

campaigns to Fortune 100 companies, as well as lead, motivate and inspire

teams to meet and surpass corporate goals and objectives. Superior people

skills and cross-functional abilities. Competent in SPC, ISO 9000, Six

Sigma and Lean Manufacturing. Areas of expertise include:

Global Marketing Initiatives and Business Development ( Marketing

Communications ( Market Analysis

Forecasting/ Budgeting ( Staff Management ( Product Positioning ( Strategic

Partnerships

Product Pricing ( Trade Show Planning ( Customer Relationship Management

New Product Development ( Marketing Strategy and Execution ( Training

Manufacturing Process and Quality Improvement ( Product Life Cycle

Product Management Upstream and Downstream Activities

Competitive / Trend Analysis ( Strategic Planning

PROFESSIONAL EXPERIENCE

INVISTA PRECISION CONCEPTS, Martinsville, VA ? Feb 2011 - May 2013

International manufacturer of ultra-precision parts made of high

performance alloys for the textile, food processing, aviation, defense and

medical industries. INVISTA is one of the world's largest synthetic fiber

manufacturers. 70% of the products made are for internal use - critical

textile components.

Manager, Marketing & Sales. Develop new external customers of precision-

made parts from exotic alloys to complement internal business product

requirements. Relay Voice of Customer (VOC). Directly responsible for

actions, initiatives and continuous training of customer service

department. Coached and mentored. Conducted yearly performance evaluations.

Forecast product revenue and managed production flow through manufacturing

to meet customer needs. Key member of management leadership team that

directs the focus of the business.

. Increased product revenue with new business by 12% in 1st year

. Forecasted product revenue from new business increase of 20% in 2nd

year

. Negotiated 15MM+ contract with Fortune 100 company

. Negotiated and executed Non Disclosure Agreements with all external

customers

. Negotiated and executed corporate Terms and Conditions with all

external customers

. Directed legal department on new domestic and international trademark;

trade and compliance issues; product stewardship

. Collaborated with communications department on new marketing design

elements for multimedia continuity of message - brochures, tradeshow

displays, media advertisements, website

. Managed 3rd party oversight of company's intellectual property

. Developed new competitive pricing model with input from cost

accounting and sourcing services

. Developing "Good, Better, Best" marketing strategy

Martinsville Leadership Team - Member. Directs the focus of the business.

Develop key strategies and paths forward that govern all corners of the

business: Customer Service, EHS, Operations and Technical. Member of

Ergonomic team. Conducted weekly Environmental Health and Safety audits in

compliance

CARL E. HERBERT ( Page 2 ( ab9ipd@r.postjobfree.com

INVISTA PRECISION CONCEPTS - MLT Member (continued)

with OSHA, state and local government, and corporate regulations. Entered

any OSHA infractions into online tracking system for continuous local and

corporate follow-up and resolution. Performed weekly Safe Work Permit

audits and monthly program assessments. Prepared documentation for capital

spend projects. Implemented all risk mitigation strategies. Focused on cost

reduction from all areas. Revue monthly P/L with line item owners.

Developed departmental matrix to achieve financial objectives

. Embedded Job Safety Analysis (JSA) into all online standard procedures

manual

. Continue to celebrate over 800 days without work related injury

. Transitioned weekly safety audits from only MLT members towards shared

responsibility with non exempt employee involvement

Quality Manager. Maintain and update standard procedures manual. Drive

continuous improvement. Responsible for ISO 9001:2008 certification and

continued renewal. Develop new first part inspection processes.

. Converted ISO paper manual to electronic manual

. Two years with no action items from ISO audit

. Implemented new international packaging to eliminate shipping and

customs agent damage resulting in zero customer returns for that

product

JRT GROUP, Nashville, Tennessee ? 2007 - 2011

Management group for small businesses:

Bel-Tenn - Independent Contractor for repair and protective polymers

Herbert Graphics - Management consulting for businesses on marketing

communications and collateral

Flat World Sources - Offshore outsourcing for part and component

manufacturing

Partner: Established three businesses to:

. Sell MRO products used on industrial, commercial, educational and

civic structures and equipment. Turnkey operations- arranged

subcontractors for preparation and application of product. Studied ISO

14001 and LEED certification for product compliance

. Design marketing collateral and communication tools for businesses.

Utilized Adobe Creative Suite software and Search Engine Optimization

(SEO) software

. Develop reputable sources for offshore manufacturing of quality parts

and components

Lite Cylinder Company, Franklin, Tennessee ( April -November 2007

An international manufacturer of composite LP gas cylinders for industrial

and consumer markets.

Vice President of Sales: Recruited to redesign sales architecture and

improve domestic consumer marketing efforts for a new company. Position

evolved into heavy public relations position with an emphasis on damage

control due to life-threatening product failure. Set corporate sales

strategy. Cultivated new business development opportunities; conducted

market research. Implemented and drove strategic initiatives with key

clients. Constantly refined gross margin model in dynamic pricing

environment. Developed marketing communications, advertising and promotion

materials.

. Wrote quality and manufacturing process manual to ISO 9000 standard in 3

weeks with emphasis on consumer safety; led to US Department of

Transportation re-authorization to manufacture in only 4 months after

revocation of manufacturing permit. Trained all employees in proper use

of manual.

. Spearheaded recall program for a life-threatening product failure;

implemented damage control and successfully contained 98.2% of faulty

products in 90 days.

. Collaborated on product re-design and tested re-designed products in

accordance with US DOT specifications

. Segmented marketing strategies into commercial and consumer markets.

Refined each segment into sub-segments for maximum promotion,

positioning and revenue generation

. Restructured sales channels from 6 industrial partners to 19 consumer

and industrial partners

. Evaluated and increased e-commerce partners. Simplified order entry,

invoice, delivery and collection procedures.

. Aggressively expanded sales to "big box" retailers such as Ace Hardware,

True Value, Tractor Supply, and Camping World

CARL E. HERBERT ( Page 3 ( ab9ipd@r.postjobfree.com

Peterson Tool Company, Inc., Nashville, Tennessee ( 1988-2006

An international company that designs and manufactures high-precision

cutting tools and accessories for the metalworking industry. Primary

manufacturing customer base is automotive, aerospace, appliance, defense,

hand-tools, hardware, construction and farm equipment, and other industrial

parts manufacturers. Emphasis on customer product design for lean

manufacturing results.

Director of Global Sales and Product Management ( (1995-2006): Managed 5

direct sales engineers and 10 international sales agencies/distributors.

Developed long and short-range sales and marketing strategies for domestic

and global market penetration. Managed sales, marketing, product

development, and communications budgets. Liaised with various business

units to develop and launch new products and improve manufacturing

processes on in-house equipment. Coordinated engineering, sourcing and

plant production to insure on time deliveries. Cultivated strategic

alliances with capital equipment OEMs, distributors, and industrial

accessory manufacturers. Structured and negotiated $1MM+ contracts.

Developed creative collateral materials; managed website development,

direct mail/email campaigns, newsletter distribution, all advertising,

trade magazine articles, trade shows, technical conferences and seminars.

Directed all patent and trademark procedures. Successfully prosecuted a

proprietary property infringement case. Authored full spread articles for

trade publications.

. Instrumental in the launch of 4 highly successful product lines which

netted approximately $50M in sales over 10 years. Responsible for both

upstream and downstream activities

. Utilized CAD/CAM, CRM and ERP programs with product management

. Conducted PPAPs which involved developing ECO's, DFMEA, PFMEA, Gage R&R,

Material Performance Test, sample production, SPC charting and Part

Submission Report

. Collaborated with the engineering and R&D departments to develop 4 U.S.

patents and improve lean manufacturing processes on grinders, lathes,

CNC machining centers and other machine tools, primarily through

standardization.

. Streamlined procedures and aggressively negotiated contracts with

vendors; reduced sales and marketing expenses by 8% per year for last 5

consecutive years.

. Developed thin film PVD coatings (TiN, TiAlN, TCrN, ZrN, CrN) with

sister company (Peterson Coating Technologies) to enhance product

reliability, quality and on time delivery.

. Maintained account retention of 90% in a competitive yet declining

market through customer relations and engineering field services.

. Managed customer's international plant relocation supply chain and

implementation projects. Established KANBAN and MRP inventory

specifications where necessary

. Co-directed ISO 9001 quality certification and subsequent audits. Served

as company safety administrator and participated in OSHA audits and

yearly fire prevention inspections

. Established Value-added Quality Supplier programs with Federal Mogul,

SKF, Saturn Corporation, Caterpillar Tractor, Emerson,

Torrington/Fafnir, Delphi, Ford Motor Company

. Earned PIAS Graphic Award for Best of Category for a 4-color technical

manual: Operators Manual

. Increased international revenue by 1400%, expanded customer base by 250%

and elevated domestic sales by 95% in 10 years.

North American Sales Manager ( (1988-1995): Managed 3 direct reports, the

entire domestic sales staff and 8 to 10 agencies. Cultivated alliances with

industry leaders. Evaluated sales channel mix; oversaw design and

production of marketing collateral by outside agencies. Coordinated all

tradeshow and event activities. Hired, trained and developed sales

representatives.

. Consistently met or exceeded sales quotas and revenue projections;

increased sales from $3M to $7M during tenure.

. Earned Regional Diamond ADDY Award for the design of a 3-color marketing

brochure.

. Championed SPC quality improvement programs and trained staff

. Initiated strategic planning for international market penetration

. Conducted market research for domestic saturation and international

launch

. Terminated manufacturers representatives agencies to elevate market

positioning

. Implemented ISO 9001 procedures for certification

CARL E. HERBERT ( Page 3 ( ab9ipd@r.postjobfree.com

EDUCATION

Bachelors of Science in Business Administration

University of Tennessee, Knoxville, Tennessee

PROFESSIONAL TRAINING

Vanderbilt University - Owen School of Management Courses & Seminars

( Marketing for Small Businesses

( B2B-B2C Development

( Effective Sales Management

( Achieving Results with Product Management

Ford Motor Company ( Q1 Quality Training

Quality Certification Bureau, Inc. ( ISO 9000 Certification Training

Society of International Business Fellows (SIBF) ( Various Seminars on

Global Issues

Federal Mogul, Emerson, General Motors ( Lean Manufacturing / Six Sigma

Training

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