Shreebargavi Tiruvali

512-***-****

ab9i1l@r.postjobfree.com

Professional Profile

• Three years of expertise in developing statistically viable projects (cite findings)

and developing executive summary

• Exceptional analytical skills in identifying target market, market segments and

brand positioning

• Skilled at conducting qualitative and quantitative research (mediating focus

groups, designing and administrating questionnaires, data mining) to develop

strategic business/market plans

Education

Fall 2012 Master of Science in Marketing Research

University of Texas, Arlington TX

GPA: 4.00

May 2010 Bachelor in Business Administration

Baylor Interdisciplinary Core (honors)

Baylor University, Waco TX

Experience

January May 2013 Parks Associates, Addison TX

Research Analyst Intern (Paid)

• Build advance market models for technology and energy industries

using SPSS

• Prepare industry focus reports

• Analyze high volume data to identify key market factors to help build

market reports

• Prepare questionnaires and assist in building surveys to examine

current market trends

2012 2013 DSS Market Research, Fort Worth TX

Research Analyst Intern (Paid)

• Preparing in-depth research report for health care/insurance industry

after analyzing cross tab data using SPSS

• Building logic models and banner plans to organize, decide and collect

data

• Build advance spreadsheets (using Excel) to analyze and organize data

collected from focus groups/ qualitative research

Shreebargavi Tiruvali

512-***-****

ab9i1l@r.postjobfree.com

2012 City of Plano, Plano TX

Student Consultant

• Designing market/business plan after conducting series of focus

groups and surveys

• Creating consumer (employees of Plano) behavior model using

multivariate techniques including regression, factor analysis and

cluster analysis

• Developing executive summary to present recommendations of

implementation plans to senior management

2012 Pioneer Balloons, Dallas TX

Student consultant, Lead Survey Designer

• Conducted secondary research to identify potential business

opportunities for client

• Designed complex survey questionnaire to help client understand

requirements of target segments and identify potential for market

growth

• Created preference model using multivariate techniques such as

conjoint analysis, MANOVA and discriminant analysis

2010 State Farm, Waco TX

Student Account Executive

• Managed various business teams including market research,

productions, promotional build and media advisors

• Identified target markets, constructed complex questionnaires,

compiled and analyzed data for research activities associated with

generation X’s use of smart phones and social media networks

• Authored and presented report at National American Advertising

Federation Competition to senior management of client organization

2009 Collin Street Bakery, Corsicana TX

Student Consultant and Advertising Lead

• Redesigned clients brand image including recreating brand logo, name

display and marketing plan

• Build advance brand perception maps using multivariate techniques

including PROFIT, multidimensional scaling and discriminant analysis

Shreebargavi Tiruvali

512-***-****

ab9i1l@r.postjobfree.com

• Addressed all marketing needs including media placement, 3 new ad

creations and target market identification

• Conducted small-scale quantitative and qualitative research to identify

customer satisfaction including design and build of a choice-based

model

2009 City Gospel Mission, Cincinnati Ohio

Student Market Research Analyst

• Conduct small-scale research, including conduction one-on-one

interview, organizing and mediation of focus groups, designing survey

questionnaire and analyzing results

• Build consumer behavioral model using multivariate techniques such

as regression, factor analysis, structural equation modeling, and

conjoint analysis

• Presented client with recommendations to increase donations and

profit based on behavioral model that was effective with 92% of

donors.

Tools

• Data Analysis Tools: SPSS, NCSS, AMOS

• Office Package: MS Word, Excel, PowerPoint, Access, Outlook

• Data generation and management tools: MS SQL, CRM, Visual Basics

• Multivariate Tools: Regression, Factor Analysis, Cluster Analysis, Discriminate

Analysis, Conjoint Analysis (choice based modeling), Structural Equation Modeling,

Multidimensional Scaling, Perceptual Mapping (PROFIT), MANOVA, Non-

Parametric Tools

Associations

• 2012-Present Marketing Research Graduate Student Association (Treasurer)

• 2007-2012 Omkara, Austin Indian Band

• 2009-2011 American Marketing Association

• 2009-2010 American Advertising Federation (Recruiting Director for Baylor

Chapter)

• 2007-2010 Baylor Business Women

• 2005-2010 Baylor Indian Sub-continental Student Association (Lead Vocalist)

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