CAMILLE M. COOKE

ab9g1x@r.postjobfree.com

219-***-****

Employment History

Community Outreach Manager

**/****-******* ********** *** Valparaiso, IN

Responsible for the strategic development, facilitation and implementation of all outreach

programs, events and collaborations to educate and encourage, trial, entry and conversion of

new patients into the four Healthlinc Community Health Centers to improve patient access to

affordable, quality healthcare and outcomes. Supervised the design and creation of all outreach

collateral materials. Local promotion in press of programs, events and collaborations.

Supervision and execution of monthly events with Managed Care Organization partners to

improve Medicaid patient compliance and retention, while improving HEDIS scores and

outcomes. Creation and execution of clinic events to attract new patients and retain current

patient satisfaction. Responsible for the hiring, training and the supervision of four full time

Community Outreach Representatives for the HealthLinc clinic territories. Budget creation and

administration and program documentation and measurement.

Director of Marketing and Sales

02/2011-08/2012 Memorial Opera House Valparaiso, IN

Developed integrated marketing program to increase revenue and attendance for multi-use

facility. Expanded programming to encourage group sales, improving season ticket subscriber

retention and greater community and corporate participation. Developed and implemented print,

radio, direct mail and survey campaigns. Supervised the design and creation of all collateral

materials. Supervised the update of the website for increased visitor usage and ease and

monitoring social media initiatives.

Marketing Consultant-Temporary Assignment

09/2010-12/2010 The TIMES Media Company Crown Point, IN

Provided temporary coverage of sales territory in a client service capacity. Developed and

executed solution based campaigns including design, copy and implementation of advertising

initiatives for daily regional newspaper and website. Exceeded territory goals.

Marketing Consultant

05/2003 – 02/2010 Post Tribune Newspaper Merrillville, IN

Prospected and contracted new advertisers and grew accounts in a territory of predominantly single

location businesses and medical accounts. Accessed, developed and executed solution based

campaigns including the design, copy and implementation of advertising and cross-promotion

initiatives for maximum client value and satisfaction for daily regional newspaper and newspaper

website. Consistently exceeded goals doubling territory revenue in first 18 months.

Director of Season Ticket Sales

09/2002-05/2003 South Shore Railcats Gary IN

Contract position utilizing traditional and event based sales strategies to prospect and secure season

ticket sales leading into Opening Day of inaugural season.

Account Director, Entertainment Marketing

Account Supervisor Field Event Marketing (Promoted after 6 months)

05/2000 – 11/2001 GMR Marketing Milwaukee, WI

Developed and executed integrated marketing and promotional campaigns for various clients,

products and services. Provided day to day management of client relationships and account

management. Provided entertainment marketing resources and expertise to various account teams

to assist in expanding programs and services to grow and solidity good partner/client relationships.

Negotiated and implemented national artist tour sponsorships on behalf of clients. Administration of

budgets and top line supervision of 100 plus staff in multi-market programs.

Senior Account Executive Entertainment Marketing

02/1999 – 04/2000 KBA Marketing Chicago, IL

Developed and maintained client and team rapport and creative and strategic initiatives to grow new

business while meeting the client's objectives. Developed and administered program operation

budget and personnel. Reported directly to Sr. Vice President of Client Services. Increased budget by

100% for year 2000. Designed and sold in multiple new programs and initiatives expanding events

from 590 to 1270 annually, including a magazine merchandising program. Conceptualized new

premium line for production and implementation in engaging the consumer for future direct mail

solicitation. Launched first brand cultural initiative program Implemented multiple city music tours to

reach secondary markets creatively and effectively. Added 20 new revenue producing positions to

the account for year 2000. Supervised budget and top-line 100 person account staffing for field and

headquarters.

Senior Event Manager

02/1999 – 05/1999 KBA Marketing Chicago, IL

Supervised over 590 experiential marketing events annually. Supervised events staff of 120 at and in

13 markets. Promoted within 4 months to Sr. Account Executive.

Director of Marketing and Promotions-National Talent Buyer

07/1997 – 12/1998 Cubby Bear Chicago, IL

Entertainment/Conroy

Productions

Increased national shows from 4 in 1996 - 1997 to 24 in 1997 - 1998. Increased sponsorship revenue

in first 6 months to $450,000 from $100,000 plus $200,000 in trade deals for added value. Opened

venue to new and diverse audiences Negotiated, purchased and implemented all print, radio, cross-

promotion, trade and sponsorship in support of concerts, special events and facilities. Produced 10

Skyline Stage Concerts at Navy Pier for Conroy Productions.

Development Officer, Special Events Chicago Foundation for Women

01/1996 – 07/1997 CFW Chicago, IL

Conceptualized and coordinated multiple special events designed to raise $450,000 annually for

largest women's grant making fund, including 2,000 person annual luncheons featuring national

speakers. Top line design and supervision of all collateral materials. Managed board committee and

event interns.

Director Of Marketing, Promotions and Special Events

12/1994 – 01/1996 Club Inta’s Chicago, IL

Created, developed and implemented promotional campaigns utilizing print, radio, cross promotion

and special events for a full time nightclub operation. Prospected and executed private party rentals

of facility, increased secondary revenue.

Account Executive (Business sold 10/94)

01/1994 – 10/1994 KIAZ San Francisco, CA

Prospected and attained advertisers. Executed radio campaigns for clients specializing in local retail

and entertainment accounts. Designed and implemented cross-promotions and special events.

Assistant Promotions Manager (Business sold 12/93)

06/1993 – 12/1993 Circle Star Theater San Francisco, CA

Prospected and executed private party rentals for concerts, events and corporate meetings. Executed

cross- promotions and special events.

Talent Buyer-Concert Promotions

06/1991 – 05/1993 Cubby Bear Chicago, IL

Entertainment Complex

Bought and promoted talent and coordinated media for entertainment complex, devised and executed

cross-promotions to leverage value added benefits.

Education History

Completion Date Issuing Institution Qualification Course of Study

1991 Purdue University B.A. Degree Communications

Continuing Education Courses:

• Non-Profit Management

• Marketing your Non-Profit

• Essentials in Fundraising

• Selling Sponsorships

References Available on Request – Ready to Relocate on Request

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