Manager Sales

Ashley Walsh

*** ****** **** ****, ************, IN 46260 317-***-****

********.*****@*****.***

Career Summary:

Nearly 10 years of experience managing profitable strategic B2B and

B2C marketing campaigns. Significant background in direct response

marketing, and product development. Skilled and resourceful project

manager, adept at establishing improvements that advance performance

and drive company objectives. Proven ability to cultivate and maintain

relationships with a broad array of constituents in an entrepreneurial

and ever-changing environment.

Professional Experience:

Angie's List, Indianapolis, IN - 2006 -2013

Health & Wellness Product Marketing Manager - 02/2012 - Current

Responsible for managing the product marketing and development of the

health and wellness vertical with the objective of growing member and

service provider engagement and revenue with Angie's List. Identify

opportunities to highlight Angie's List products and services

internally and externally through PR and strategic partnerships,

growing brand awareness among consumers and health professionals.

. Develop marketing plans, department goals and budgets to meet

both short term and long term goals for the vertical

. Collaborate with B2B & B2C marketing teams on channel marketing

strategies and promotions to grow member and service provider

revenue

. Conduct market research and brand equity studies to identify

market drivers and areas of opportunity for improved market

share

. Collaborate with vendors of health applications to pilot and

test partner programs that drive member engagement and

ultimately lead to membership renewals

. Work with Product Managers on roadmaps, requirements,

wireframes, sprint prioritization and product development for

the Health & Wellness division

. Created a profitable B2B exhibit strategy to grow brand

awareness among selected healthcare specialties

. Prepare presentations, articles, Op Ed pieces, speaker bios and

other materials to position Angie's List as a market leader

among healthcare review collection sites

. Manage the professional development, and training for our

tradeshow team of sales and marketing associates

B2B Marketing Manager - 10/2010 - 2/2012

Drove new advertising revenue and increased renewal rates among

existing advertisers through lead generation, marketing communication

strategies and tactics across multiple channels. Specifically focused

on driving advertising revenue through direct response.

. Developed and executed a strategic direct mail campaign for an

advertising sales force of more than 300 reps that achieved a

4.8% response rate and record sales and registration numbers

. Execution of A/B and multivariate testing strategies applied to

email, direct mail and web content to optimize inbound lead

generation, CPA and ROI

. Planned and executed customer appreciation events for the

organizations top clients

. Created newer more efficient measurement tools for channel

marketing efforts to gain further insight into results and

establish benchmarks for testing iteration and measurement

. Implemented 3 ancillary service marketing partnerships and acted

as partner liaison, developing cross-promotional strategies with

our partners to grow affiliate revenue

. Organized monthly web chats with Angie and targeted business

segments to gather feedback

Information Marketing Manager - 04/2007 - 10/2010

Managed daily operations of full service direct mail marketing

department including B2B sales, customer service, order fulfillment,

budgeting, billing and collections

. Leveraged resources to cut fulfillment times by more than 50%

resulting in increased profits

. Created marketing strategies to achieve annual sales and

retention goals resulting in a 46% increase YOY

. Coordinated & optimized marketing campaigns utilizing direct

mail, email, SEO and pay-per-click

. Collaborated with Product Managers to execute a website redesign

and rebranding

. Analyzed campaign results to measure effectiveness and improve

open, click and call rates

Mike Watkins Real Estate Group, Greenwood, IN - 07/2005 - 04/2007

Marketing Manager

. Developed and implemented annual communications plan, goals,

budget and objectives

. Planned and designed all collateral including brochures,

quarterly newsletters, print and web advertisements

. Maintained all media relations, drafted press releases

and pitched story ideas

. Coordinated promotion and selection for annual college

scholarship program & planned related events

. Developed and maintained company website and initiated search

engine optimization efforts

. Sold advertising space to offset cost of company publications

Best Western Horizon Inn

Sales and Marketing Director/General Manager 05/2002- 07/2005

. Served as point of contact for corporate sales, group sales,

packaging and promotions

. Created two profitable vacation packages: Shop and Stay and Stay

and Play(golf)

. General hiring, scheduling and management of 12 hotel employees

. Maintained property reservation system and room rates to achieve

maximum occupancy and revenue

. Ordered supplies, managed inventory, facilitated direct billing

and balanced daily sales numbers

Working Knowledge:

. Microsoft Office Suite (Word, Excel, Power Point and Access)

. Adobe Creative Suite (Photoshop, InDesign, Dreamweaver)

. Google AdWords, Google Analytics, Double Click for Publishers

and Omniture/Adobe Site Catalyst

. Various Email marketing platforms including Exact Target, Emma,

and Constant Contact

. Salesforce.com, campaign and reporting strategies

. Drupal, Kentico & Basic CMS

Education:

Franklin College, Bachelor's Degree in Advertising and Public

Relations, 2004

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