Project Manager Customer Service

Barth Anderson

*** ******* ******* ***********, ** 55403

612-***-**** ~ *************@*****.*** (PREFERRED)

SUMMARY

* Journalist and recognized authority on local, organic, and fair trade food industries.

* Experienced marketer with a strong emphasis in new media for farmers and the natural foods

industry.

* Longtime advocate for a sane, sustainable food system.

* Novelist. Father. Pursuer of the perfect mojito.

SPECIALTIES

Developing Contacts in Food Production, Ag, Safety, and Political Sectors

Social Media Engagement for Farmers and the Sustainable Food Industry

Written Communication

Public Relations

General Food Policy (Local, Regional, and National)

USDA Organic Standards for Ag, Production, and Retail Handling

Watchdogging Farm Bureau and other Big Ag Friendly Groups

Grocery and Retail Foods Issues (especially consumer-perception thereof)

SKILLS

Explaining Dense Policy Speak to the Average Reader

Award-winning Writing Skills

Using Social Media to Fundraise, Rabble-rouse, and Inform (Twitter, Facebook, email campaigns especially)

Decades-long Working Knowledge of Organic, Sustainable, and Fair Trade Industries

Strong Cooperative Work Ethic

Spanish Language (Decent Written; OK Speaking)

Public Speaking, Interviewing, and Media Engagement

Microsoft and Open "Office" programs (PowerPoint, etc)

Adobe Creative Suite (Photoshop, etc)

EXPERIENCE

FREELANCE WRITER & SOCIAL MEDIA TRAINER

Social Media Training for Organic Valley Farmers

(July, 2012 – December 2012)

Designed specialized training for the needs of a cooperative of farmers producing a variety of agricultural

products. Emphasized:

• Blogging

Voice

Engagement

Story-telling

How to take good pics and video

Barth Anderson 705 Kenwood Parkway Minneapolis, MN 55403 ~ *************@*****.***

Fair Food Fight

Project Manager, Editor, Blogger, Event Planner (2008 – Present)

Fair Food Fight is a blog and a social media hub, connecting people passionate about local, organic food

(created by Equal Exchange Co-op). The Nation called FFF "excellent"; Wired called it "feisty and fun."

FFF website traffic: 30K-50K unique visitors per month. Google Ranking 6 at its peak.

• Rallied "Crop Mobs" of volunteers to work on local farms.

• Held "Fair Food Fight Nights" to discuss food and ag issues with panels of experts (including Science

journalist Maryn McKenna, Todd Churchill of Thousand Hills Beef; one FFF Night was hosted by local

celebrity Stephanie March)

Blogger, Journalist, and Author

Self-Employed (2000 – Present)

Blogger specializing in Natural Foods appearing in Huffington Post, Stronger + Together, Con Gusto, etc.

Journalist . Co-ops & Food. Work appearing in Co-operative Grocer, The Mix, and Minnesota Monthly.

Author. Fiction. Two novels published by Random House. Numerous short stories in various magazines.

P6 The Cooperative Trade Movement

Brand Consultant (2010 – 2011)

Consulted on core messaging, website design. Created compelling website copy and updated site frequently.

Wedge Community Co-op

Produce Buyer and Shift Manager (1995 – 2002)

Daily product inventory and buying for Produce Dept in high-volume natural foods grocery store. General

Barth Anderson 705 Kenwood Parkway Minneapolis, MN 55403 ~ *************@*****.***

management and personnel duties as well. Also:

Research and Development Coordinator (2000 – 2009)

R&D Regular Duties: Organic Retail Certification; Advertising; Local Farmer Liaison; Staff Education;

Customer Service; Website Copy and Updates; At the Wedge Newsletter copy; and Special Projects, such as:

• "Sow the Seeds" Flood Relief (2007)

Created a Wedge-directed 501c3 non-profit, partnering with churches, non-profits, and other retailers to

raise $450,000 for Midwest farmers impacted by flooding. STS garnered regional media coverage from

North Dakota to Chicago.

• Save Gardens of Eagan Farm (2008)

Wedge in-store petition-signing campaign in support of rerouting oil pipeline around GOE Farm

• The Organic Dairy Forum (2005)

Panel of experts addressed future of USDA Organic Rule on dairying when the issue was highly

contentious. Panelists included reps from Horizon, Organic Valley, and PastureLand Butter.

• Wedge Website (2002 – 2009)

Directed creation of Wedge website "from dead to widely read."

• Organic Retail Certification (2002)

Positioned Wedge to become first certified organic retailer in MN and one of the first 3 in the US. Also

positioned Co-op Partners Warehouse to become first certified organic wholesaler in MN.

EDUCATION & TRAINING

Specialized Public Relations Training from Eric Davis, Haberman & Associates

"Good Organic Retail Practices." Retail Certification training from The Organic Trade Association

Barth Anderson 705 Kenwood Parkway Minneapolis, MN 55403 ~ *************@*****.***

University of Wisconsin-Madison (BA: English/Creative Writing)

ASSOCIATIONS

Board of Directors for the Sustainable Farming Ass'n of Minnesota (2009 - 2010). Chair, Marketing

Comm.

National Co-op Grocers Association - News and Information Task Force (2008 - 2009)

Mill City Farmers Market, Minneapolis. Board Member (2007 - 2009)

Midwest Organic and Sustainable Education Services (WI). Board Member (2006 - 2008). Marketing

Comm.

Minnesota Dept of Agriculture’s Organic Task Force – Retail representative - 2004 – 2006

more

PRESENTATIONS &

Trainings GIVEN

"Blogging Basics." AgChat Foundation Regional Conference – February 23, 2013. Training: Social media

engagement for "Big Ag" conventional & commercial farmers.

Blog training for organic farmer members for Rootstock, a new media project of Organic Valley. July, 2012.

"New Media Messaging." Marketing Matters, National Co-op Grocers Assn (NCGA). Minneapolis.

2011.

Barth Anderson 705 Kenwood Parkway Minneapolis, MN 55403 ~ *************@*****.***

"Social Media for Small Farmers." Sustainable Farming Assn Annual Conference. 2010.

"From Dead to Widely Read; Resuscitating Your Store's Website." Marketing Matters, NCGA. Chicago. 2008.

RECENT PUBLICATIONS

The Book of Seven Hands . E-novel. 47N & Subatai Publishing Corp. March, 2013

Forthcoming: Factory Farm Inc. Mystery Novel. Random House. 2014.

"Dare to Eat an Organic Peach," Stronger + Together. 2011.

"Dehorning: Cruel or Necessary?" Fair Food Fight. 2010.

"Whole Foods and Michael Pollan: Wrong to the Core," Huffington Post. 2010

The Patron Saint of Plagues. Novel. Random House. 2006.

The Magician and The Fool . Novel. Random House. 2008.

HONORS

Nominated for Lambda Literary Award: Best Novel (The Magician and The Fool, Random House). 2009.

Spectrum Award for Best Short Story (“Lark Till Dawn, Princess”). 2004.

~

Please visit my LinkedIn profile for informal recommendations and more information:

http://www.linkedin.com/in/barthanderson/

Barth Anderson 705 Kenwood Parkway Minneapolis, MN 55403 ~ *************@*****.***

Contact this candidate